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Seo gold rush
 

Seo gold rush

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SEO is the most efficient form of marketing in history for all sizes of business. This powerpoint by SEO Consultant and Principal Brandon Na of Seattle Organic SEO exhibits basics of SEO, a brief ...

SEO is the most efficient form of marketing in history for all sizes of business. This powerpoint by SEO Consultant and Principal Brandon Na of Seattle Organic SEO exhibits basics of SEO, a brief history of marketing and the major tenets of SEO that all people should be paying attention to regardless of the changes in the Search Engine algorithms.

**Pls note: Slide 9 has a mistake. It was suppose to be "The most effective in the short term" instead of the "The most efficient" for PPC.

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    Seo gold rush Seo gold rush Presentation Transcript

    • (The Real) SEO Gold Rush
      By Brandon Na
      CEO, Ethicus Group, brandon@ethicusgroup.com
      Principal, Seattle Organic SEO, brandon@seattleorganicseo.com
      Presented to Small business Owners on March 22, 2011 at the Community Capital Development, Seattle, WA, http://wbc.seattleccd.com/node/167
    • 1st tip: Always question the source
      In H.S., I was taught this (primary, secondary, biases, etc.)
      Who is Brandon Na? (brandonna.com)
      • SEO, CEO, & Social Entrepreneur
      • Was a “practicing entrepreneur” for 38 yrs (amazon, expedia, r.e., cdi [140 pplin/directs; 7000 students], RMS, rSolutions, semcommonsense, almostfreephone & various other websites)
      • Son of 2 serial entrepreneurs (still advise & will probably take over in a few years)
      • Used SEO to build 2 businesses into very profitable and succesful entities that decreased marketing $’s drastically
      • Sold house to Adrian Beltre, sold personal house to JJ PutzSahalee Country Club member
    • Never has there been a time in business
      history where one marketing strategy been
      so efficient, so effective and so powerful. If
      you don’t take advantage of this opportunity,
      you might as well fall by the waste side
      as many businesses have done in the
      Past 5 years.
      -(author tbd)
    • January 24, 1848
      The California gold rush began when gold was discovered at Sutter’s Mill
      As the news of discovery spread, some 300,000 people came to California from the rest of the United States and abroad
    • These early gold seekers called
      “49ers” traveled to California by
      sailing ships, covered wagons across
      the continent.
      Basically they did ANYTHING to get
      their gold. Sound familiar?
    • The Real Benefactor: Samuel Brannan
      Samuel Brannan was the first millionaire because of the California gold rush. Brannan established the first newspaper in San Francisco called the California Star and also established the first school in San Francisco. He was also credited with developing banks, railroads, and telegraph companies.
      Recent scholarship confirms that merchants made far more money than miners during the Gold Rush. Brannan was a prime example. Brannan opened the first supply stores in Sacramento, Coloma, and other spots in the gold fields. Just as the Gold Rush began, he purchased all the prospecting supplies available in San Francisco and re-sold them at a substantial profit.
      Basically, he got there
      first.
    • Many Gold Rushes have occurred since
      • Black Hills of S.D. and Wyoming (1874)
      • Mount Baker (1897) & Klondike (1896)
      • Peruvian Amazon (2009)
      • Dot Com Bubble (1995-2000)
      • Real Estate Bubble (2006 - ???)
      • Basically people want money that grows on trees; very few believe in the phrase, “in order to make money, you need to ‘earn it.’”
    • (There have even been) Marketing Gold Rushes
      Early days of:
      Newspapers (1704)
      Magazines (1742)
      Billboards (1867)
      Telemarketing (1895)
      Radio (1906)
      Television (1935)
      (Direct) Mail Marketing (1954)
      Early days = Not fully proven
      Cheaper prices & early adopters awarded
    • One of the most powerful, but…One of the most annoying! (est early 1990s)
      At the beginning of Internet Marketing
      In the first stage for several & at worst, the 2nd.
      Email Marketing
      The most efficient– Has 2 major periods
      Before Google, After Google (est 1999/2000)
      SEO
      The most efficient– Has 2 major periods
      Before Google, After Google (est 1999/2000)
      PPC
      Just Started (2010)– Facebook, Twitter (still mostly noise)
      Important, but…
      Social Media
      VERY early
      Important, but…
      Mobile Marketing
    • What is SEO? Why do we care?
      Search Engine Optimization aka “Super Efficient Opportunities”
    • It’s a Google Dominated (Search) World
      US Searches – Feb 2011
      • 66.69% Google.com
      • 28.48% Bing Powered
      • 14.99% Search.Yahoo.com
      • 13.49% Bing.com
      *Experian Hitwise (Data based on 4 week rolling periods (ending
      Feb 26, 2011) from the Hitwise sample of 10 million U.S. Internet
      Users. Figures are for Web Searches only.
    • Most Important SEO Factors
      There are 2 Big C’s to focus on
      Content
      On-site/page Optimization
      Credibility
      Links
      “The Internet is a an
      Economic Library”
      Content
      2nd
      page
      3rd
      page
      Credibility
      Chaos,:
      (Creativity, Cunning, Collaboration,
      Conditions [luck])
      2’s
      3’s
      #1
      4’s
      20th
      page
    • Content
      MA = Media (website) Attributes
      Describing your website to Google with website attributes
      URL (#3)
      Most Imp Tags
      Title(#1, #2)
      H1 Headline Tags (#4)
      In/Ex-ternal link anchor text
      Much more (imgs, meta)
      PA = Page Authority
      Links
      Page Rank
      Determines importance on ‘net
      Credibility
      What exactly is Content & Credibility?
      How are people successful in every day business?
      MA & PA do it the right way!
      SEO Factors Survey Results (2009)
      24% Trust/Authority of the Host Domain
      22% Link Popularity Of the Specific Page
      20% Anchor Text of Internal Links
      15% On-Page Keyword Usage
      7% Traffic and Click-Through Data
      6% Social Graph Metrics
      5% Registration and Hosting Data
      http://www.seomoz.org/article/search-ranking-factors#ranking-factors
    • Keyword Research B4 Content & Credibility
      Defining what you will target is key!
    • Real World Case Study #1
      Deviant Seattle
      http://deviantseattle.com
    • Typical First line checks
      • Title Tag
      • About Page
      • Scan the site (on the outside [visually] & inside [view source]
      Header tags
      Meta tags (imp/not imp)
      • Use Online Tools to determine important SEO factors
      • Look for the website online
      • Conduct searches on what the site appears to be focused on
      • Title is not site’s focus, but brand name or business name
      • Keywords are stuffed and not natural; in wrong places
      • Fails to show up in searches
      Typical problems
      Content: What is the site about?
    • On page elements
      • Change title tag
      • Add kw focus in h1 tags
      • Add h2 tags w/ kw focus
      • Change meta description to be sth consumers would like (click)
      • Current Meta Desc looks like a kw list; meta kws not important & actually gives competition insight
      • Create logos with kw in name
      • Use kws in alt text
      • Apply to all pages
      • GA & GW’s a must!!!
      • Change url structure to be semantic not id=123
      • Create folders/sub dirs that reflect kw focus
      • Add sitemap that google understands (url structure?)
      • Age = new?
      Site architecture
      Some SEO Suggestions for Deviant
    • Other On Site/Page SEO Factors
      Not as important, but could effect your rankings
      There are 200+ factors in the algorithm
    • Real World Case Study #2
      College Solutions
      http://solvingcollege.com
    • On page elements
      • Title tag is o.k. BUT, “college placement consultants” has only 12 searches/mo & is very competitive
      • Title is 122 characters; limit is 65 characters
      • No h1 tags
      • Titles remain the same on different pages
      • Meta description misspelling
      • Meta keywords not imp
      • Images & alt text (ok, but could be better)
      • No sitemap
      • No Analytics?
      • Very few links
      • Young site?
      • More pages?
      • Google Webmasters?
      Site architechture & linking
      Some SEO Suggestions for College Solutions LLC
    • Link building is the missing part of the SEO puzzle
      Creates “credibility” for your website
    • Anchor Text is Critical
    • Ideal
      Results
    • Never has there been a time in business
      history where one marketing strategy been
      so efficient, so effective and so powerful. If
      you don’t take advantage of this opportunity,
      you might as well fall by the waste side
      as many businesses have done in the
      Past 5 years.
      -(author = me, you & everyone)
    • Thanks & If You’re Thankful, Please…
      This advice could be worth thousands, millions or nothing…
      Search Engine Marketing by Top Seattle SEO Firm SOS and National SEO Marketing Agency Ethicus Group
      ADD MY LINK TO THE FOOTER OF YOUR SITE
      Like me
      on
      Facebook
      Follow me
      On
      Twitter
      <a href="http://seattleorganicseo.com/sem-service" target="_blank">Search Engine Marketing</a> by Top <a href="http://seattleorganicseo.com" target="_blank">Seattle SEO</a> Firm SOS and National <a href=http://ethicusgroup.com>SEO Marketing</a> Agency Ethicus Group
      http://www.facebook.com/seattlewaseo
      http://twitter.com/seattleseofirm
    • References
      Advertising History Timeline, http://adage.com/century/timeline/index.html
      Billboards, http://en.wikipedia.org/wiki/Billboard
      California Gold Rush, http://en.wikipedia.org/wiki/California_Gold_Rush
      Direct Marketing, http://en.wikipedia.org/wiki/Direct_marketing
      Dot-com Bubble, http://en.wikipedia.org/wiki/Dot_com_bubble
      How Radio Drives Ad Awareness Four Times more Cost Effectevely than TV, http://www.rab.co.uk/rab2009/showcontent.aspx?id=466
      Radio Advertisement, http://en.wikipedia.org/wiki/Radio_advertisement
      Radio Advertising Costs Demystified, http://www.tradelinkabc.com/index.php/2010/03/radio-advertising-costs-demystified/ (hard to read, but nuggets in here definitely)
      The Birth of Telemarketing, http://directmag.com/history/birth-telemarketing/
      Fir