Northwest insights   market research services
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http://nwinsights.com/

http://nwinsights.com/

Northwest Insights services include recruiting and hosting for focus groups, usability studies, and ethnographic field work.

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Northwest insights market research services Presentation Transcript

  • 1. Importance of marketing research – Seattle Marketing Research GroupsThere are many marketing problems that a business in Seattle may face for itsproduct, price, place and promotion. Other problems include rightpackaging, branding, product design, advertising etc. Therefore, marketingresearch by companies with Seattle market research professionals withexperience in research recruiting and focus groups participants are an importanttool to solve these problems.Factors that impact your business:• Information of marketMarket information includes its size in terms of number of customers,segmentation in terms of geographic, gender etc., demand and supplyscenario etc.
  • 2. • Insight into existing customers and identifying potential customersInsight into existing customers and identifying potential customers is also a keyfactor which impacts your business.• Understanding needs of customers and their behaviorYou should Understand and evaluate the needs of potential customers. Theirbehavioral preference for particular color, size, type and price is also neededto be evaluated and developing your products and services accordingly.• Identifying your competitors and your business opportunitiesResearch can provide you with valuable information about your competitorsand new business opportunities with identifying existing gaps.
  • 3. • Resolve business problems and develop business strategiesYou can easily identify your problems through market research and candevelop your business strategies accordingly.The importance of market research can be depicted from the following points:• It provides many valuable dataMarketing research provides valuable data about demand and supply,consumer behavior etc. This data can be used for improving the quality ofdecisions in marketing field and in decision making.
  • 4. • It studies consumer behaviorStudy of consumer behavior relates to the opinion of consumers towards acompany’s product. It also studies their likes, dislikes and income. This data isuseful in making company’s marketing policies and deciding production.• Helps in selecting suitable techniques for sales promotion.Marketing research helps in selecting the proper media for advertising thecompany’s product and also helps to prepare budget for advertising and salespromotion.
  • 5. • Provides information related to market in Seattle and other placesThrough information related to the Seattle market research we can find out,present and future demand and supply position, level of competitions andsteps to control it, market opportunities and cause of fall in sales level• Helps a company in evaluating its marketing performanceMarketing research can help a company to evaluate its marketing performanceand steps to further improve it. It is used to find out the effect of differentparameters like package, brand name etc. on sales. The effectiveness ofadvertising and sales promotional technique is also evaluated through it.
  • 6. • Provides information related to market in Seattle and other placesThrough information related to the Seattle market research we can find out,present and future demand and supply position, level of competitions andsteps to control it, market opportunities and cause of fall in sales level• Helps a company in evaluating its marketing performanceMarketing research can help a company to evaluate its marketing performanceand steps to further improve it. It is used to find out the effect of differentparameters like package, brand name etc. on sales. The effectiveness ofadvertising and sales promotional technique is also evaluated through it.
  • 7. • Miscellaneous importanceThe miscellaneous importance of marketing research is• Marketing research increases reputation of a company by increasing efficiencyof its marketing team.• It helps to take rational and effective decisions.• A company can choose suitable staff for doing research.• With the help of marketing research a company can make suitable growth andexpansion plans.• It is a total benefit to all aspects of marketing.
  • 8. There are many online sites which provide services based on marketing research.These services are convenient, cost effective and offer quick results. They haveonline survey experts which conduct and design surveys online. Variousadvantages of these online marketing research services are:• At one time large number of respondents can be researched.• Online market research has no boundaries as you can get information from anypart of the world at the click of mouse.• It is a cost efficient way to conduct a large research projects.• It is a fast method to conduct research and results can be received within fewdays.
  • 9. About Nwinsights:Market research is very much helpful to every one involved with marketing inSeattle. But its usefulness and importance is most for a manufacturer as heknows how to sell, when to sell, where to sell and to whom he should sellthrough it with Seattle market research. Nwinsights is a Market ResearchServices organization, focus in top-quality hosting and employing for qualitativeresearch in the Pacific Northwest. They bring years of knowledge to your plan toassist you center on discover research insights instead of distressing about showrates and recruiting the correct participant.If you need specialized moderation and/or examination for your focus group orusability session, Northwest Insights has people in this team who are the highlyexperienced moderators and usability engineers on the West Coast.
  • 10. Northwest Insights is a Seattle-based market research firm. They categorize andaid focus groups, product evaluation, usability testing, and a multiple productresearch projects. Companies bond with Northwest Insights to manage marketresearch studies to assist them superiorly understand the needs of theirconsumers.For more information about the full examination design and discussion availablefrom your Northwest Insights team, please visit this http://nwinsights.com/ orfor more information.
  • 11. Thank You!