Mason Garrity - The Online Super Bowl: Keys to Winning the Holidays
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Mason Garrity, 3Q Digital ...
Mason Garrity, 3Q Digital
The Online Super Bowl: Keys to Winning the Holidays
Presented at Seattle Interactive Conference 2013
Last year Cyber Monday represented the single biggest day in online spending, totaling $1.465 billion in retail sales. Up 17% from 2011, the macro data shows no signs of this growth slowing. The holiday season as a whole is the single most critical time for companies to execute best in class digital marketing tactics to ensure that they maximize their return during peak demand. Given the importance, your planning and implementation should begin now. We’ll dive into search, social, display, retargeting, and analytic strategies that will help you win during the holiday season, and use this time of year to propel you to a new baseline in 2014.
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