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Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013
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Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013

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Mobile is Eating Our World ...

Mobile is Eating Our World

Mobile is eating our world, perspectives on the next chapter in mobile (hint its multi platform and worldwide)

The pace of mobility is accelerating, consumer and enterprise markets are adopting smart phones and tablets at frenetic pace. Perspectives from Chief Strategy Officer, Russ Whitman of Ratio about how to take advantage of the next chapter in mobile.

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    Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013 Russ Whitman of Ratio - Mobile is Eating Our World at SIC2013 Presentation Transcript

    • MOBILE IS EATING THE WORLD RUSS WHITMAN, CSO RATIO WEARERATIO.COM
    • ABOUT RATIO We are the largest multi-screen agency in the Northwest. We imagine, create and evolve engaging experiences across all digital screens for businesses and consumers. We believe in multi-screen.
    • OUR PERSPECTIVE Mobile is eating the world, the rise of mobile is a fundamental shift and has created generation changing impact. It is:  BIG and MICRO data  PERSONAL and ENTERPRISE  NATIVE and WEB  CLOUD and LOCAL  MULTI-SCREEN It is made up of touch, mouse, controller and gesture interaction. Design and UX matter. The shift is worldwide.
    • PC’S
    • SMARTPHONES
    • SMARTPHONES
    • END OF THE PC ERA 350m PC’s sold in 2012 – 300m in 2013 1.7b phones sold in 2012 – 1.8b in 2013 There are over twice as many mobile users than PC users Transaction and economic models drive down cost and increase replacement cycles. The market has converted from adopting a single, multi-use device to adopting a series of contextually driven devices. Tablets everywhere
    • TABLETS
    • LET THE TABLET ERA BEGIN Over 200m tablets will be sold in 2013 Driven by quality/capability and price Mini markets? With a large enough addressable market is there a long tail opportunity in the tablet market?  Readers  Room specific  Vertical specific
    • Digital Video Consumption Grew Exponentially through 2012 for non-PC’s
    • STB & SMART TV TAKING THE NEXT STEP? 67m Smart TVs sold in 2012 – 90m projected in 2013 Apple TV Xbox 360 and now One Roku / Chromecast / New Players?
    • APP DOWNLOADS
    • DESIGN MODELS AND UX ENABLE THE SHIFT Move to flat, typographic based design Consistent navigation Contextual controls iOS 7 Android Windows Responsive Web
    • A VIEW FORWARD
    • Q&A