Monetizing Social TV      Big Brother Live Feeds      and Reality Nation      Matt Calder, RealNetworks      mcalder@real....
I make money from tweets about whirlyball         with Brenchel and JeJo
TodayBest practices for targeting the passionate 1%• Super Pass: subscription entertainment• Reality Nation: free reality ...
$14.99• Anchored by Big Brother Live Feeds• Social, Live, Access• 60% female, 35 to 55• Top channels   - 60% affiliate   -...
Feeds
17 x       286   206   99   80   42   41   38   33   20   14
Originals
Access
Free• Content by stars• Promoted via social• 20% mobile• Fast ramp up
Reach  - Sub
Twitter
Referrers•   Facebook•   Twitter•   Jundishes•   Allaboutbigbrother.forumotion.com•   Forums.jokersupdates.com•   Mortys.t...
Fans• Hosting competition   • #2 all time article on Reality Nation
Burnett“We’re not that far from peoplewatching TV on the same screenas the computer, with interactivityback and forth. It’...
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Matthew calder-sic-2011

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Matthew Calder'

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  • Set up, it’s on tv for 3 months but then we do more at the end of the season, and like any other culture there is jargon, going to take you into this strange fan world …
  • You don’t need to reach everyone just the ones who care – mcdonalds and budweiser have wasted tons of money on meOther passionate communities: sports, music (fans of particular acts), hobbies, comic books, pigeon racing, games, food
  • ESPN of Reality TV1.3% of lafayette LA
  • Say more about mobile extra cost
  • Explain happy hour and missy
  • Explain famous food experiment
  • Reality stars have lots of followers AND are connected to other people with lots of followersTalk through survivor showmance win
  • Google has shot to top
  • Status within the community, quirkydude story too, biggest complainers care the most
  • 1% today, internet makes it boundlessTie back to sports as well, take the conversation back out to how the internet enables this for many passions, food example as well
  • Matthew calder-sic-2011

    1. 1. Monetizing Social TV Big Brother Live Feeds and Reality Nation Matt Calder, RealNetworks mcalder@real.com
    2. 2. I make money from tweets about whirlyball with Brenchel and JeJo
    3. 3. TodayBest practices for targeting the passionate 1%• Super Pass: subscription entertainment• Reality Nation: free reality star UGC
    4. 4. $14.99• Anchored by Big Brother Live Feeds• Social, Live, Access• 60% female, 35 to 55• Top channels - 60% affiliate - 25% CBS
    5. 5. Feeds
    6. 6. 17 x 286 206 99 80 42 41 38 33 20 14
    7. 7. Originals
    8. 8. Access
    9. 9. Free• Content by stars• Promoted via social• 20% mobile• Fast ramp up
    10. 10. Reach - Sub
    11. 11. Twitter
    12. 12. Referrers• Facebook• Twitter• Jundishes• Allaboutbigbrother.forumotion.com• Forums.jokersupdates.com• Mortys.tv.com• Google• Celebritysmackblog.com• Jejofansite.com• hamsterwatch
    13. 13. Fans• Hosting competition • #2 all time article on Reality Nation
    14. 14. Burnett“We’re not that far from peoplewatching TV on the same screenas the computer, with interactivityback and forth. It’s the interactivitythat TV lacks right now and that is amajor advantage for the Internet.”Mark Burnett
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