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Konrad Feldman - Big Data and The Future of Advertising and Marketing - SIC2012

by on Nov 06, 2012

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Konrad Feldman, CEO of Quantcast ...

Konrad Feldman, CEO of Quantcast

Big Data and the Future of Advertising and Marketing

For marketers, data has become a critical asset throughout their role. Though not as “in your face” as great content or a creative video, data is the new lifeblood of their function. Not only is data essential for success, but the more data companies have, the more accurately and efficiently they can engage their customers and influence the market. Effective use of data in marketing and advertising will increasingly become a differentiating factor between businesses in this information economy. Konrad will explore the challenges, opportunities and what the future may hold for the use of big data in marketing and advertising.

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Konrad Feldman - Big Data and The Future of Advertising and Marketing - SIC2012 Konrad Feldman - Big Data and The Future of Advertising and Marketing - SIC2012 Presentation Transcript