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Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
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Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative

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Keith Frankel, HubSpot …

Keith Frankel, HubSpot
Escape the Cave: Rethinking What Makes a Great Creative
Presented at the Seattle Interactive Conference 2013

As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.

More in: Design , Business , Technology
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  • 1. Keith Frankel Head of Creative & Design #sicCreatives
  • 2. #sicCreatives
  • 3. #sicCreatives
  • 4. #sicCreatives
  • 5. #sicCreatives
  • 6. #sicCreatives
  • 7. #sicCreatives
  • 8. #sicCreatives
  • 9. #sicCreatives ?
  • 10. #sicCreatives ?
  • 11. #sicCreatives ?
  • 12. #sicCreatives
  • 13. #sicCreatives
  • 14. #sicCreatives
  • 15. 1 2 #sicCreatives The basic unit of philosophy is argument. All arguments are made up of premises and conclusions.
  • 16. Premise 1 Premise 2 Conclusion #sicCreatives
  • 17. I saw the movie Gravity. If I saw the movie Gravity, then I had a heart attack in the theater. I had a heart attack in the theater. #sicCreatives
  • 18. All Republican senators are US citizens. All Democratic senators are US citizens. Therefore, all Republican senators are Democratic senators. #sicCreatives
  • 19. All men are mortal. Keith is a man. Therefore, Keith is mortal. #sicCreatives
  • 20. #sicCreatives
  • 21. #sicCreatives
  • 22. #sicCreatives
  • 23. #sicCreatives
  • 24. #sicCreatives
  • 25. #sicCreatives
  • 26. #sicCreatives
  • 27. Execution #sicCreatives Conceptualization
  • 28. “ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.” -  John Locke
  • 29. “ A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design -  Ben Jones, Professor, Northwestern engines.”
  • 30. 1 #sicCreatives Relish Disagreement
  • 31. 2 #sicCreatives Always Be Objective
  • 32. 3 #sicCreatives Force Yourself to Interact with the Unfamiliar
  • 33. Thank you. #sicCreatives
  • 34. @theKeithF #sicCreatives