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Keith Frankel, HubSpot
Escape the Cave: Rethinking What Makes a Great Creative
Presented at the Seattle Interactive Conference 2013
As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.