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Keith Frankel
Head of Creative & Design

#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives

?
#sicCreatives

?
#sicCreatives

?
#sicCreatives
#sicCreatives
#sicCreatives
1
2
#sicCreatives

The basic unit of
philosophy is argument.
All arguments are made up
of premises and
conclusions.
Premise 1
Premise 2
Conclusion
#sicCreatives
I saw the movie Gravity.
If I saw the movie Gravity, then I
had a heart attack in the theater.

I had a heart attack in th...
All Republican senators are US citizens.
All Democratic senators are US citizens.

Therefore, all Republican senators
are ...
All men are mortal.
Keith is a man.

Therefore, Keith is mortal.
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
#sicCreatives
Execution

#sicCreatives

Conceptualization
“

Let us suppose the mind to be… without
any ideas. How comes it to be
furnished?... I answer, in one word, from
experien...
“

A hundred years ago, the Wright
brothers could build an airplane all by
themselves. Now, Boeing needs
hundreds of engin...
1
#sicCreatives

Relish Disagreement
2
#sicCreatives

Always Be Objective
3
#sicCreatives

Force Yourself to Interact
with the Unfamiliar
Thank you.
#sicCreatives
@theKeithF
#sicCreatives
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
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Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative

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Keith Frankel, HubSpot
Escape the Cave: Rethinking What Makes a Great Creative
Presented at the Seattle Interactive Conference 2013

As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.

Published in: Design, Business, Technology
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Transcript of "Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative"

  1. 1. Keith Frankel Head of Creative & Design #sicCreatives
  2. 2. #sicCreatives
  3. 3. #sicCreatives
  4. 4. #sicCreatives
  5. 5. #sicCreatives
  6. 6. #sicCreatives
  7. 7. #sicCreatives
  8. 8. #sicCreatives
  9. 9. #sicCreatives ?
  10. 10. #sicCreatives ?
  11. 11. #sicCreatives ?
  12. 12. #sicCreatives
  13. 13. #sicCreatives
  14. 14. #sicCreatives
  15. 15. 1 2 #sicCreatives The basic unit of philosophy is argument. All arguments are made up of premises and conclusions.
  16. 16. Premise 1 Premise 2 Conclusion #sicCreatives
  17. 17. I saw the movie Gravity. If I saw the movie Gravity, then I had a heart attack in the theater. I had a heart attack in the theater. #sicCreatives
  18. 18. All Republican senators are US citizens. All Democratic senators are US citizens. Therefore, all Republican senators are Democratic senators. #sicCreatives
  19. 19. All men are mortal. Keith is a man. Therefore, Keith is mortal. #sicCreatives
  20. 20. #sicCreatives
  21. 21. #sicCreatives
  22. 22. #sicCreatives
  23. 23. #sicCreatives
  24. 24. #sicCreatives
  25. 25. #sicCreatives
  26. 26. #sicCreatives
  27. 27. Execution #sicCreatives Conceptualization
  28. 28. “ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.” -  John Locke
  29. 29. “ A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design -  Ben Jones, Professor, Northwestern engines.”
  30. 30. 1 #sicCreatives Relish Disagreement
  31. 31. 2 #sicCreatives Always Be Objective
  32. 32. 3 #sicCreatives Force Yourself to Interact with the Unfamiliar
  33. 33. Thank you. #sicCreatives
  34. 34. @theKeithF #sicCreatives
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