Your SlideShare is downloading. ×
Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Keith Frankel - Escape the Cave: Rethinking What Makes a Great Creative

682
views

Published on

Keith Frankel, HubSpot …

Keith Frankel, HubSpot
Escape the Cave: Rethinking What Makes a Great Creative
Presented at the Seattle Interactive Conference 2013

As Creatives, our jobs often focus on the experiences of our users. Yet it is our own personal experiences that provide us with the fuel we need for our creative fires. In this session, Keith contends that – more so than anything else – it is actually those personal experiences outside of the creative space that empower us to produce truly unique and memorable work.

Published in: Design, Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
682
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Keith Frankel Head of Creative & Design #sicCreatives
  • 2. #sicCreatives
  • 3. #sicCreatives
  • 4. #sicCreatives
  • 5. #sicCreatives
  • 6. #sicCreatives
  • 7. #sicCreatives
  • 8. #sicCreatives
  • 9. #sicCreatives ?
  • 10. #sicCreatives ?
  • 11. #sicCreatives ?
  • 12. #sicCreatives
  • 13. #sicCreatives
  • 14. #sicCreatives
  • 15. 1 2 #sicCreatives The basic unit of philosophy is argument. All arguments are made up of premises and conclusions.
  • 16. Premise 1 Premise 2 Conclusion #sicCreatives
  • 17. I saw the movie Gravity. If I saw the movie Gravity, then I had a heart attack in the theater. I had a heart attack in the theater. #sicCreatives
  • 18. All Republican senators are US citizens. All Democratic senators are US citizens. Therefore, all Republican senators are Democratic senators. #sicCreatives
  • 19. All men are mortal. Keith is a man. Therefore, Keith is mortal. #sicCreatives
  • 20. #sicCreatives
  • 21. #sicCreatives
  • 22. #sicCreatives
  • 23. #sicCreatives
  • 24. #sicCreatives
  • 25. #sicCreatives
  • 26. #sicCreatives
  • 27. Execution #sicCreatives Conceptualization
  • 28. “ Let us suppose the mind to be… without any ideas. How comes it to be furnished?... I answer, in one word, from experience.” -  John Locke
  • 29. “ A hundred years ago, the Wright brothers could build an airplane all by themselves. Now, Boeing needs hundreds of engineers just to design -  Ben Jones, Professor, Northwestern engines.”
  • 30. 1 #sicCreatives Relish Disagreement
  • 31. 2 #sicCreatives Always Be Objective
  • 32. 3 #sicCreatives Force Yourself to Interact with the Unfamiliar
  • 33. Thank you. #sicCreatives
  • 34. @theKeithF #sicCreatives