John San Giovanni - Mobile Advertising - SIC2012
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John SanGiovanni, Co-Founder & Vice President of Product Design at Zumobi ...
John SanGiovanni, Co-Founder & Vice President of Product Design at Zumobi
Everything I need to know about Mobile Advertising I learned from the Ninja Turtles.
Interested in the exploding landscape of mobile advertising? Are you constantly pondering the spiritual connection between Ninjas, Advertising, and Apps? Join John SanGiovanni for a colorful analysis of the state of Mobile Advertising. Seattle’s Zumobi spun-out of Microsoft Research in 2006 and is now the leading mobile media company, having published numerous premium apps including NBC News, Popular Science, TODAY Show, TLC, and Motor Trend. Consumers, publishers, and brands are all increasingly underwhelmed by the ubiquitous banner ads littering the mobile terrain. As an industry, our goal should be to create elegant branded placements that are seamlessly integrated within tomorrow’s apps, without disrupting the user experience. Join us for a showcase of mobile ad projects for major brands like American Express, General Motors, and Ford Mustang. John will chronicle the product journey that led to Zumobi’s Brand Integration (ZBi) rich media ad platform, which enables these types of extremely immersive brand experiences. What makes a successful mobile campaign? How are these created? What can the experience of being a Disney character teach you about mobile advertising? This talk will answer all of these deep mystical questions and many, many more.
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