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Jeff barr Seattle_interactive_2011_q4


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Jeff Barr's presentation at Seattle Interactive Conference 2011.

Jeff Barr's presentation at Seattle Interactive Conference 2011.

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  • 1. Cloud ComputingHow We Got Here, Where We Are, and Where we Are Heading Jeff Barr, Senior Evangelist Amazon Web Services
  • 2. The Cloud is SuddenlyEverywhere
  • 3. How Did This Happen?  What is it?  Where did it come from?  Where are we now?  Where are we going?
  • 4. What is it?
  • 5. What is Cloud Computing? Cloud Computing is a utility service - giving you access to technology resources managed by experts and available on-demand.You simply access these servicesover the internet, with no up-front costsand you pay only for the resources youuse. Just like your electric utility….
  • 6. Technology Resources in the Cloud  Web and compute servers  Storage  Content Distribution  Networking  Databases  Messaging  Security 6
  • 7. Where did it come from?
  • 8. Where Did The Cloud Come From?1960! IBM 1401
  • 9. Communication  1960’s:   RS-232   Modem  1970’s:   Internet   TCP/IP   ISDN  1980’s:   DNS   DSL   Ethernet
  • 10. Commodity Computing  1960 - IBM 1401  1977 - TRS-80  1977 - Apple ][  1982 - IBM PC  1985 – Rack mounted PC
  • 11. Or, Put Another Way  Communications  Commodity Computing  Architecture  Software  Online Payments  Business Value
  • 12. Architecture  Separation of design and implementation  Formal approach to design  Modularity
  • 13. Software  Cooperative development   IBM Share   DECtape sharing   BSD   Open source  High-level languages   Portable code   Easy Sharing  Virtualization   IBM VM/360   Xen
  • 14. Business Focus  Value of IT recognized  IT becomes a crucial success factor  Emergence of the CIO
  • 15. Where are we now?
  • 16. Where We Are  Cloud adoption is now at early majority point
  • 17. New Economic Model"   No capital expenditure"   Cost-effective and economical"   Pay as you go and pay only for what you use"   True elastic capacity; Scale up and down"   Improved time to market
  • 18. Why Are People So Excited?
  • 19. Elastic and Pay-Per-Use Infrastructure Infrastructure Cost $ Unable to Large serve Capital customers Expenditure Predicted Demand Traditional Hardware Opportunity Cost Actual Demand Automated Virtualization time
  • 20. Common Cloud Use Cases•  Web site / application / SaaS hosting•  Content delivery and media distribution•  High performance computing, batch data processing, and large scale analytics•  Storage, backup, and disaster recovery•  Development and test environments•  Internal IT application hosting
  • 21. Example: Wall Street Application 3000 - 3000 CPU’s for one firm’s risk management processes Number of EC2 Instances 300 CPU’s on weekends 300 - Wednesday Thursday Friday Saturday Sunday Monday Tuesday 4/22/2009 4/23/2009 4/24/2009 4/25/2009 4/26/2009 4/27/2009 4/28/2009
  • 22. Example: Video Application Scaled to peak ofNumber of EC2 Instances 5,000 instances in 3 days Launch of Facebook modification 4/12/2008 4/13/2008 4/14/2008 4/15/2008 4/16/2008 4/17/2008 4/18/2008 4/19/2008 4/20/2008
  • 23. Example: 30,000 Core Cluster in Minutes  Cycle Computing’s “Nekomata”   Top 5 Pharma – Molecular Dynamics   95,078 compute hours (10.9 years)   $1279 / hour for cloud resources   (estimated $17M for equivalent hardware)
  • 24. 24
  • 25. What is Amazon Web Services?Amazon Web Services is a cloud computing platform that providesflexible, scalable, and cost-effective technology infrastructure for businesses of allsizes around the world……utilizing the knowledge, expertise, and tools usedto run’s global web properties since1995.
  • 26. AWS Regions6 AWS Regions US East (Northern Virginia) US West (Northern California) GovCloud (US) (West Coast) Europe (Dublin) Asia Pacific (Singapore) Asia Pacific (Tokyo)19 AWS CloudFront LocationsAshburn, VA / Dallas, TX / Jacksonville, FL / Los Angeles, CA / Miami,FL / Newark, NJ / New York, NY / Palo Alto, CA / Seattle, WA / St. Louis,MO / Amsterdam / Dublin / Frankfurt / London / Hong Kong / Paris /Stockholm / Tokyo / Singapore
  • 27. Amazon Web Services Cloud-Powered Applications Tools Network Management AWS Toolkits for Eclipse Virtual Private Cloud Monitoring AWS Management Console Java, PHP, Ruby, Route 53Amazon CloudWatch AWS Elastic Beanstalk Python, .Net Developer AWS Direct Connect Centers Elastic Load Balancing Parallel Content Messaging Caching Processing Delivery Amazon Simple Queue Service (SQS) AmazonAmazon Elastic Amazon Amazon Simple Notification Service (SNS) ElastiCache MapReduce CloudFront Amazon Simple Email Service (SES) Compute Storage Database Amazon Simple Storage Service (S3) Amazon RDS Amazon Elastic Compute Cloud (EC2) Elastic Block Storage Amazon SimpleDB Auto Scaling AWS Import/Export Third-Party Offerings Identity and Access Management Metering and Billing Regions and Availability Zones
  • 28. Amazon Elastic Compute Cloud  Amazon EC2: on-demand compute power   Obtain and boot new server instances in minutes   Quickly scale capacity up or down   Eleven instance types   Hourly billing  Key features:   Support for Windows, Linux, and FreeBSD   Supports all major web and application platforms   Deploy across Availability Zones for reliability
  • 29. AWS Management Console h"ps://  
  • 30. Where are we going?
  • 31. Where Are We Going (Our Newest Services)  Relational Database Service   Provision a relational database in seconds  Elastic Beanstalk   Simplified application hosting  AWS CloudFormation   Higher-level application (stack) management
  • 32. Amazon Relational DatabaseService  Provision a new relational database in seconds   MySQL (5.1 and 5.5)   Oracle (11G)  Offload common administrative tasks to AWS   OS upgrades   DB upgrades and patches   Scaling CPU and storage   Backups & Restores  Use your existing code and tools  Pay only for what you use, no up-front commitments
  • 33. RDS in Action
  • 34. RDS in Action
  • 35. AWS CloudFormation Stack Creation Define a JSON Use CLI, API, or template of AWS Management Console Resources to provision to register and create (EC2 instances, AZ an AWS stack lists, AMIs, EIP, RDS, etc) Service automatically determines AWS resources get created Parameterization interdependencies across tiers and AZs forming a supported CloudFormation StackAMAZON  CONFIDENTIAL  
  • 36. AWS Elastic Beanstalk  Simple way to deploy and manage an application   Fault tolerance   Scale   Administration  First Container Type: Java / Tomcat  Other platforms and languages to follow  Upload applications to AWS in minutes  Retain control and ability to open the hood
  • 37. For More Information  AWS Web Site:  AWS Blog:  Email:  Twitter: @jeffbarr
  • 38. Thank YOU!
  • 39. Slide Credits  Crystal Ball:  RS-232 Cable:  IBM 1401:  IBM Flowcharting Template:  COBOL for Dummies:  Internet in a Box:  TRS-80:  Ethernet Connector:  9-Track Tape:  DECtape:  C Programming Language:  Innovation curve: