Jack Menzel - Making Search Smarter - SIC2012
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Jack Menzel - Making Search Smarter - SIC2012






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Jack Menzel - Making Search Smarter - SIC2012 Jack Menzel - Making Search Smarter - SIC2012 Presentation Transcript

  • Making Search SmarterJack MenzelProduct Management Director, Search Google Confidential and Proprietary
  • What is the perfect search engine?
  • Search should be accessible.
  • Search should be conversational.
  • Search should understand the world.
  • Search should get you the right answer.
  • Search should help you make better decisions.
  • Search should be truly universal.
  • The perfect search engine should understand exactly what you mean and give you back exactly what you want.
  • I dont really see science fiction as fiction.I can imagine colonies on Mars and everything.-Sigourney Weaver
  • Matching strings, not things The ice hockey team? The NBA team? The TV show?
  • Goal: Map the universe of things, not just web pages
  • The Google Knowledge Graph: Over the past two years,weve created a database of structured knowledge. 500 million people, places and things 3.5 billion defining attributes and connections
  • Refine to "see results about" the exact thing you meant.
  • Click and Google understands the "thing" youre looking for
  • Refining results in autocomplete
  • Relevant information on the right hand side of the page formillions of search queries.
  • Summaries are dynamic and intelligent, reflecting the most relevant kindsof facts for a given topic.
  • Explore and dig into a topic of interest.
  • Explore the Knowledge Graph
  • Explore the connections between people and things
  • Knowledge about the world
  • The Evolution of Search
  • Universal Search: search everything from one box
  • Useful results from your inbox in a beautifully easy-to-read way onthe results page
  • Search everywhere
  • The Future is Bright: As we continue to evolve thetechnology, well be able to help you answer harder andharder questions...Where can I attend a Lady Gaga concert in warm outdoor weather?Where can I find an amusement park with a vegetarian restaurant nearby?How many governors were born in a different state than they govern?What is the coldest lake in the world in July?
  • Google Confidential and Proprietary