• Like
Jack Menzel - Making Search Smarter - SIC2012
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Jack Menzel - Making Search Smarter - SIC2012



  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Making Search SmarterJack MenzelProduct Management Director, Search Google Confidential and Proprietary
  • 2. What is the perfect search engine?
  • 3. Search should be accessible.
  • 4. Search should be conversational.
  • 5. Search should understand the world.
  • 6. Search should get you the right answer.
  • 7. Search should help you make better decisions.
  • 8. Search should be truly universal.
  • 9. The perfect search engine should understand exactly what you mean and give you back exactly what you want.
  • 10. I dont really see science fiction as fiction.I can imagine colonies on Mars and everything.-Sigourney Weaver
  • 11. Matching strings, not things The ice hockey team? The NBA team? The TV show?
  • 12. Goal: Map the universe of things, not just web pages
  • 13. The Google Knowledge Graph: Over the past two years,weve created a database of structured knowledge. 500 million people, places and things 3.5 billion defining attributes and connections
  • 14. Refine to "see results about" the exact thing you meant.
  • 15. Click and Google understands the "thing" youre looking for
  • 16. Refining results in autocomplete
  • 17. Relevant information on the right hand side of the page formillions of search queries.
  • 18. Summaries are dynamic and intelligent, reflecting the most relevant kindsof facts for a given topic.
  • 19. Explore and dig into a topic of interest.
  • 20. Explore the Knowledge Graph
  • 21. Explore the connections between people and things
  • 22. Knowledge about the world
  • 23. The Evolution of Search
  • 24. Universal Search: search everything from one box
  • 25. Useful results from your inbox in a beautifully easy-to-read way onthe results page
  • 26. Search everywhere
  • 27. The Future is Bright: As we continue to evolve thetechnology, well be able to help you answer harder andharder questions...Where can I attend a Lady Gaga concert in warm outdoor weather?Where can I find an amusement park with a vegetarian restaurant nearby?How many governors were born in a different state than they govern?What is the coldest lake in the world in July?
  • 28. Google Confidential and Proprietary