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Jack Menzel - Making Search Smarter - SIC2012
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Jack Menzel - Making Search Smarter - SIC2012






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    Jack Menzel - Making Search Smarter - SIC2012 Jack Menzel - Making Search Smarter - SIC2012 Presentation Transcript

    • Making Search SmarterJack MenzelProduct Management Director, Search Google Confidential and Proprietary
    • What is the perfect search engine?
    • Search should be accessible.
    • Search should be conversational.
    • Search should understand the world.
    • Search should get you the right answer.
    • Search should help you make better decisions.
    • Search should be truly universal.
    • The perfect search engine should understand exactly what you mean and give you back exactly what you want.
    • I dont really see science fiction as fiction.I can imagine colonies on Mars and everything.-Sigourney Weaver
    • Matching strings, not things The ice hockey team? The NBA team? The TV show?
    • Goal: Map the universe of things, not just web pages
    • The Google Knowledge Graph: Over the past two years,weve created a database of structured knowledge. 500 million people, places and things 3.5 billion defining attributes and connections
    • Refine to "see results about" the exact thing you meant.
    • Click and Google understands the "thing" youre looking for
    • Refining results in autocomplete
    • Relevant information on the right hand side of the page formillions of search queries.
    • Summaries are dynamic and intelligent, reflecting the most relevant kindsof facts for a given topic.
    • Explore and dig into a topic of interest.
    • Explore the Knowledge Graph
    • Explore the connections between people and things
    • Knowledge about the world
    • The Evolution of Search
    • Universal Search: search everything from one box
    • Useful results from your inbox in a beautifully easy-to-read way onthe results page
    • Search everywhere
    • The Future is Bright: As we continue to evolve thetechnology, well be able to help you answer harder andharder questions...Where can I attend a Lady Gaga concert in warm outdoor weather?Where can I find an amusement park with a vegetarian restaurant nearby?How many governors were born in a different state than they govern?What is the coldest lake in the world in July?
    • Google Confidential and Proprietary