Jack Menzel - Making Search Smarter - SIC2012Presentation Transcript
Making Search SmarterJack MenzelProduct Management Director, Search Google Confidential and Proprietary
What is the perfect search engine?
Search should be accessible.
Search should be conversational.
Search should understand the world.
Search should get you the right answer.
Search should help you make better decisions.
Search should be truly universal.
The perfect search engine should understand exactly what you mean and give you back exactly what you want.
I dont really see science fiction as fiction.I can imagine colonies on Mars and everything.-Sigourney Weaver
Matching strings, not things The ice hockey team? The NBA team? The TV show?
Goal: Map the universe of things, not just web pages
The Google Knowledge Graph: Over the past two years,weve created a database of structured knowledge. 500 million people, places and things 3.5 billion defining attributes and connections
Refine to "see results about" the exact thing you meant.
Click and Google understands the "thing" youre looking for
Refining results in autocomplete
Relevant information on the right hand side of the page formillions of search queries.
Summaries are dynamic and intelligent, reflecting the most relevant kindsof facts for a given topic.
Explore and dig into a topic of interest.
Explore the Knowledge Graph
Explore the connections between people and things
Knowledge about the world
The Evolution of Search
Universal Search: search everything from one box
Useful results from your inbox in a beautifully easy-to-read way onthe results page
The Future is Bright: As we continue to evolve thetechnology, well be able to help you answer harder andharder questions...Where can I attend a Lady Gaga concert in warm outdoor weather?Where can I find an amusement park with a vegetarian restaurant nearby?How many governors were born in a different state than they govern?What is the coldest lake in the world in July?