0
SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017
THE LINKSportent.co/signsportents    Yes, just like this.
MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
DISCLAIMER
“iPads are overrated”                   Ian Lurie, 2010
NOTHING’S GOING TO DIE
4 TRENDS4 PRIORITIES
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
REALITIES
SEARCH = UTILITY
SOCIAL= GATHERING PLACEwhoaaaaaa...     check out franks          update
SEARCH WILL STILL DOMINATE100%                                                                                   91% 80%  ...
hehe. hi. um.
TREND 1UBIQUITOUS SEARCH & SOCIAL
500 DEVICESImage from Wikipedia
500 DEVICES
500 DEVICES
3200 SCREEN SIZES
MORE PLATFORMS
is it gettingcrowded in here? or  is it just me...?
PRIORITY 1100% DISCOVERABILITY
BE PRESENT ON GOOGLE+
BE ‘ON’ ON FACEBOOK
HAVE A CLEAN SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
BUILD RESPONSIVE
TWITTER BOOTSTRAPBLUEPRINT
5Facebook search? really?
PRIORITY 1.5
IGNORE THE SQUIRREL  SORRY, BUT I NEED   PROOF THAT NEW FEATURE WILL REALLY      HELP ME.          sniff
NAAAAH.go for it!  jump!
TREND 2EMBEDDED SEARCH & SOCIAL
4                       look ma, no                         hands!Image from Wikipedia
look ma, no  hands!
4
NOW
NEAR             FIELDCONNECT OFF AND ONLINE             COMMUNICATIONS
NFC TAG          MORE INFOREQUEST               REGISTER
APPLE PASSPORT
Enter store Coupon detectedRedeem at checkout
6                                         6  NO ACTION REQUIRED#*!$%&^!@#                       youre at                mc...
6           hey,   this is your cell phone. it looks likeyoure in the bathroom   right now. needNO ACTION REQUIRED       a...
PRIORITY 2LATENT AVAILABILITY
TAG FOR LOCAL
GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
CONNECT OFF AND ONLINE
SET UP WIFI
SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
TREND 3NO MORE SHORTCUTS
THE EXPEDIENCY BUBBLE POPS   over… inflated...
ow
ANGRY GOOGLE
9  MESMASH!!!
PUZZLED FACEBOOK
why am i only worth                                              $56 billion?*	  *Current market capitalization on 10/29/2...
SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
BLENDING SOCIAL/SEARCH
ALGORITHMIC COMPLEXITY
PRIORITY 3START MARKETING
DO NOT POKE THE   LARGE ANGRY        ANIMALS
LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
DO WHAT CUSTOMEREXPERIENCE DEMANDS
NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
BE WHERE QUESTIONS ARE ASKED
LINKEDINANSWERS
STACKEXCHANGE
KNOW THE QUESTIONS
GOOGLESUGGEST
UBERSUGGEST
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
TREND 4PRIVACY INSANITY
too late, suckers.                     we are outta here
HATE PERSONALIZATION              BOOOOOOOO.         outrage! burn them at        the stake! pillage their             evi...
BUT LOVE THE RESULTS               yaaaaaay.           pure genius! Get           me 1,000 shares         please, so that ...
PRIORITY 4FIND NEW METRICS
LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
GROW THE OPT-IN HOUSE LIST
COMPLY WITH EU COOKIE LAWS
COMPLY WITH EU COOKIE LAWS
CONNECT THE DATA DOTS
THE WRAPUP
4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
(AND WE’LL KEEP PREDICTING)
SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
portent.co/signsportents   @portentintian@portent.com
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
Ian lurie - Predicting Search and Social - SIC2012
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Ian lurie - Predicting Search and Social - SIC2012

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Ian Lurie, CEO of Portent

Predicting Search and Social

Five years from now, regardless of how search and social media are delivered, the way engines analyze and rank content will be very different. Get Ian’s best guess about the future of social media and search.

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Transcript of "Ian lurie - Predicting Search and Social - SIC2012"

  1. 1. SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017
  2. 2. THE LINKSportent.co/signsportents Yes, just like this.
  3. 3. MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
  4. 4. DISCLAIMER
  5. 5. “iPads are overrated” Ian Lurie, 2010
  6. 6. NOTHING’S GOING TO DIE
  7. 7. 4 TRENDS4 PRIORITIES
  8. 8. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  9. 9. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  10. 10. REALITIES
  11. 11. SEARCH = UTILITY
  12. 12. SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
  13. 13. SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
  14. 14. hehe. hi. um.
  15. 15. TREND 1UBIQUITOUS SEARCH & SOCIAL
  16. 16. 500 DEVICESImage from Wikipedia
  17. 17. 500 DEVICES
  18. 18. 500 DEVICES
  19. 19. 3200 SCREEN SIZES
  20. 20. MORE PLATFORMS
  21. 21. is it gettingcrowded in here? or is it just me...?
  22. 22. PRIORITY 1100% DISCOVERABILITY
  23. 23. BE PRESENT ON GOOGLE+
  24. 24. BE ‘ON’ ON FACEBOOK
  25. 25. HAVE A CLEAN SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
  26. 26. BUILD RESPONSIVE
  27. 27. TWITTER BOOTSTRAPBLUEPRINT
  28. 28. 5Facebook search? really?
  29. 29. PRIORITY 1.5
  30. 30. IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
  31. 31. NAAAAH.go for it! jump!
  32. 32. TREND 2EMBEDDED SEARCH & SOCIAL
  33. 33. 4 look ma, no hands!Image from Wikipedia
  34. 34. look ma, no hands!
  35. 35. 4
  36. 36. NOW
  37. 37. NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
  38. 38. NFC TAG MORE INFOREQUEST REGISTER
  39. 39. APPLE PASSPORT
  40. 40. Enter store Coupon detectedRedeem at checkout
  41. 41. 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
  42. 42. 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
  43. 43. PRIORITY 2LATENT AVAILABILITY
  44. 44. TAG FOR LOCAL
  45. 45. GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
  46. 46. CONNECT OFF AND ONLINE
  47. 47. SET UP WIFI
  48. 48. SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
  49. 49. TREND 3NO MORE SHORTCUTS
  50. 50. THE EXPEDIENCY BUBBLE POPS over… inflated...
  51. 51. ow
  52. 52. ANGRY GOOGLE
  53. 53. 9 MESMASH!!!
  54. 54. PUZZLED FACEBOOK
  55. 55. why am i only worth $56 billion?*  *Current market capitalization on 10/29/2012
  56. 56. SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
  57. 57. SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
  58. 58. BLENDING SOCIAL/SEARCH
  59. 59. ALGORITHMIC COMPLEXITY
  60. 60. PRIORITY 3START MARKETING
  61. 61. DO NOT POKE THE LARGE ANGRY ANIMALS
  62. 62. LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
  63. 63. DO WHAT CUSTOMEREXPERIENCE DEMANDS
  64. 64. NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
  65. 65. NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
  66. 66. BE WHERE QUESTIONS ARE ASKED
  67. 67. LINKEDINANSWERS
  68. 68. STACKEXCHANGE
  69. 69. KNOW THE QUESTIONS
  70. 70. GOOGLESUGGEST
  71. 71. UBERSUGGEST
  72. 72. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
  73. 73. AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
  74. 74. TREND 4PRIVACY INSANITY
  75. 75. too late, suckers. we are outta here
  76. 76. HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
  77. 77. BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
  78. 78. PRIORITY 4FIND NEW METRICS
  79. 79. LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
  80. 80. GROW THE OPT-IN HOUSE LIST
  81. 81. COMPLY WITH EU COOKIE LAWS
  82. 82. COMPLY WITH EU COOKIE LAWS
  83. 83. CONNECT THE DATA DOTS
  84. 84. THE WRAPUP
  85. 85. 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
  86. 86. 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
  87. 87. (AND WE’LL KEEP PREDICTING)
  88. 88. SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
  89. 89. portent.co/signsportents @portentintian@portent.com
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