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Ian lurie - Predicting Search and Social - SIC2012
 

Ian lurie - Predicting Search and Social - SIC2012

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Ian Lurie, CEO of Portent ...

Ian Lurie, CEO of Portent

Predicting Search and Social

Five years from now, regardless of how search and social media are delivered, the way engines analyze and rank content will be very different. Get Ian’s best guess about the future of social media and search.

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    Ian lurie - Predicting Search and Social - SIC2012 Ian lurie - Predicting Search and Social - SIC2012 Presentation Transcript

    • SIGNS & PORTENTSPREDICTING SEARCH & SOCIAL 2017
    • THE LINKSportent.co/signsportents Yes, just like this.
    • MEIAN LURIECEO, PORTENTPORTENT.COM@PORTENTINT
    • DISCLAIMER
    • “iPads are overrated” Ian Lurie, 2010
    • NOTHING’S GOING TO DIE
    • 4 TRENDS4 PRIORITIES
    • 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
    • 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
    • REALITIES
    • SEARCH = UTILITY
    • SOCIAL= GATHERING PLACEwhoaaaaaa... check out franks update
    • SEARCH WILL STILL DOMINATE100% 91% 80% 66% 60% 40% Search 20% Social 0% 2002 2004 2006 2008 2010 2012From http://pewinternet.org/Reports/2012/Search-Engine-Use-2012.aspx
    • hehe. hi. um.
    • TREND 1UBIQUITOUS SEARCH & SOCIAL
    • 500 DEVICESImage from Wikipedia
    • 500 DEVICES
    • 500 DEVICES
    • 3200 SCREEN SIZES
    • MORE PLATFORMS
    • is it gettingcrowded in here? or is it just me...?
    • PRIORITY 1100% DISCOVERABILITY
    • BE PRESENT ON GOOGLE+
    • BE ‘ON’ ON FACEBOOK
    • HAVE A CLEAN SITEDUPLICATIONRESPONSE CODESSCHEMA.ORG
    • BUILD RESPONSIVE
    • TWITTER BOOTSTRAPBLUEPRINT
    • 5Facebook search? really?
    • PRIORITY 1.5
    • IGNORE THE SQUIRREL SORRY, BUT I NEED PROOF THAT NEW FEATURE WILL REALLY HELP ME. sniff
    • NAAAAH.go for it! jump!
    • TREND 2EMBEDDED SEARCH & SOCIAL
    • 4 look ma, no hands!Image from Wikipedia
    • look ma, no hands!
    • 4
    • NOW
    • NEAR FIELDCONNECT OFF AND ONLINE COMMUNICATIONS
    • NFC TAG MORE INFOREQUEST REGISTER
    • APPLE PASSPORT
    • Enter store Coupon detectedRedeem at checkout
    • 6 6 NO ACTION REQUIRED#*!$%&^!@# youre at mcdonalds right now. thats all your points for the day.
    • 6 hey, this is your cell phone. it looks likeyoure in the bathroom right now. needNO ACTION REQUIRED anything?
    • PRIORITY 2LATENT AVAILABILITY
    • TAG FOR LOCAL
    • GEOTAG PHOTOSOWN YOUR LOCAL LISTINGSUSE SCHEMA PLACE STANDARD
    • CONNECT OFF AND ONLINE
    • SET UP WIFI
    • SEARCH & SOCIAL =ARCHITECTURE, NOT DESIGN
    • TREND 3NO MORE SHORTCUTS
    • THE EXPEDIENCY BUBBLE POPS over… inflated...
    • ow
    • ANGRY GOOGLE
    • 9 MESMASH!!!
    • PUZZLED FACEBOOK
    • why am i only worth $56 billion?*  *Current market capitalization on 10/29/2012
    • SEARCH WANTS TO KNOWWHERE & WHEN WE GATHER
    • SOCIAL WANTS TO KNOWWHAT WE SEARCH FOR
    • BLENDING SOCIAL/SEARCH
    • ALGORITHMIC COMPLEXITY
    • PRIORITY 3START MARKETING
    • DO NOT POKE THE LARGE ANGRY ANIMALS
    • LINK BUYINGKEYWORD STUFFINGCLOAKINGBUYING LIKESFAKE ACCOUNTSPROXY STUMBLING
    • DO WHAT CUSTOMEREXPERIENCE DEMANDS
    • NEVER DO ANYTHING JUSTFOR SEARCH RANKINGS
    • NEVER DO ANYTHING JUSTTO BUILD FOLLOWERS
    • BE WHERE QUESTIONS ARE ASKED
    • LINKEDINANSWERS
    • STACKEXCHANGE
    • KNOW THE QUESTIONS
    • GOOGLESUGGEST
    • UBERSUGGEST
    • AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES
    • AUTHORITY, LINKSGREAT CONTENTARE OUTCOMES.NOT TACTICS.
    • TREND 4PRIVACY INSANITY
    • too late, suckers. we are outta here
    • HATE PERSONALIZATION BOOOOOOOO. outrage! burn them at the stake! pillage their evil corporate empires!
    • BUT LOVE THE RESULTS yaaaaaay. pure genius! Get me 1,000 shares please, so that i may roll around in them and bask in their glory!
    • PRIORITY 4FIND NEW METRICS
    • LOCATIONDEVICEPLATFORMSESSION BEHAVIOR
    • GROW THE OPT-IN HOUSE LIST
    • COMPLY WITH EU COOKIE LAWS
    • COMPLY WITH EU COOKIE LAWS
    • CONNECT THE DATA DOTS
    • THE WRAPUP
    • 4 TRENDSUBIQUITOUS SEARCHEMBEDDED SEARCHNO MORE SHORT CUTSPRIVACY INSANITY
    • 4 PRIORITIES100% DISCOVERABILITYLATENT AVAILABILITYSTART MARKETINGFIND NEW METRICS
    • (AND WE’LL KEEP PREDICTING)
    • SEARCH & SOCIALARE ENTERING THEIRGOLDEN AGE
    • portent.co/signsportents @portentintian@portent.com