Elan Lee - Innovations in Storytelling at SIC2012

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Innovations in Storytelling: The Audience is Ours to Lose

Second Screens, Participatory Fiction, and Transmedia - We’re witnessing the birth of a new era in storytelling. This talk will focus on some of the best and worst ideas that have gotten us here, and how to keep our audiences in the future.

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  • Elan Lee - Innovations in Storytelling at SIC2012

    1. 1. Innovations in Storytelling The audience is ours to lose @elanlee
    2. 2. X- --- --- ---
    3. 3. ✓---- ---- ---- --
    4. 4. ✓---- ---- ---- --
    5. 5. ✓---- ---- ---- --
    6. 6. Statistics Stats
    7. 7. How many of you watch shows exclusively on TV? 100% 75% 50% 25% 0% 2012 2004 Stats
    8. 8. 2012Number of Users:
    9. 9. 2012Number of Users: 1 billion
    10. 10. 2012Number of Users: 1 billion 2004Number of Users:
    11. 11. 2012Number of Users: 1 billion 2004Number of Users: 1
    12. 12. Change in Live + Same Day Ratings 5% 4% 2.5% 3% 3% 0% 1%-2.5% -2% -3% -3.5% -5% -6% -6%-7.5% -6.5% -8%-10% May 2011Jun 2011 Jul 2011Aug 2011 Sept 2011Oct 2011Nov 2011Dec 2011Jan 2012Feb 2012Mar 2012 Source: Citi Investment Research and Analysis; Nielsen
    13. 13. How many of you watched most movies in a theater? 100% 75% 50% 25% 0% 2012 2004 Stats
    14. 14. 2012Cost of Gas (per gallon):
    15. 15. 2012Cost of Gas (per gallon): $4.55
    16. 16. 2012Cost of Gas (per gallon): $4.55 2004 Cost of Gas (per gallon):
    17. 17. 2012Cost of Gas (per gallon): $4.55 2004 Cost of Gas (per gallon):
    18. 18. Box Office Admissions1.6 1.57bn 1.52bn 1.5bn1.5 1.42bn 1.4bn 1.4bn1.4 1.38bn 1.34bn 1.34bn1.3 1.28bn 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: MPAA
    19. 19. Who uses a smart device while watching TV? 100% 75% 50% 25% 0% 2012 2004 Stats
    20. 20. 2012 2004
    21. 21. 2012 2004
    22. 22. 2012 2004
    23. 23. 2012 2004 You’re Fired!!
    24. 24. Simultaneous Use of a Smartphone While Watching TV (2012) At least once a day 41% At least once a week 23%At least once a month 22% Never 14% Total: 86% Usage Source: Nielsen
    25. 25. Lessons
    26. 26. Lessons(for audience entrapment)
    27. 27. 1.promises
    28. 28. 1.promises
    29. 29. 1.Deliver on yourpromises
    30. 30. 2.technology
    31. 31. George Melies D.W. Griffith Orson Welles
    32. 32. 2.technology
    33. 33. 2.Challenge yourtechnology
    34. 34. byzantiumtests.com
    35. 35. byzantiumtests.com
    36. 36. byzantiumtests.com
    37. 37. byzantiumtests.com
    38. 38. byzantiumtests.com
    39. 39. byzantiumtests.com
    40. 40. byzantiumtests.com
    41. 41. byzantiumtests.com
    42. 42. 3.think like them
    43. 43. 3.think like them
    44. 44. 3. Admit you don’tthink like them
    45. 45. Lessons for Audience Entrapment
    46. 46. Lessons for Audience Entrapment Deliver on your promises
    47. 47. Lessons for Audience EntrapmentChallengeDeliver on your promisesyour technology
    48. 48. Lessons for Audience EntrapmentAdmitDeliver on your promisesChallenge your technology you don’t think like them
    49. 49. Lessons for Audience EntrapmentDeliver on your promisesChallenge your technologyAdmit you don’t think like them
    50. 50. Thanks! more here: @elanlee

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