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Elan Lee - Innovations in Storytelling at SIC2012
 

Elan Lee - Innovations in Storytelling at SIC2012

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Innovations in Storytelling: The Audience is Ours to Lose ...

Innovations in Storytelling: The Audience is Ours to Lose

Second Screens, Participatory Fiction, and Transmedia - We’re witnessing the birth of a new era in storytelling. This talk will focus on some of the best and worst ideas that have gotten us here, and how to keep our audiences in the future.

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Elan Lee - Innovations in Storytelling at SIC2012 Elan Lee - Innovations in Storytelling at SIC2012 Presentation Transcript

  • Innovations in Storytelling The audience is ours to lose @elanlee
  • X- --- --- ---
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  • Statistics Stats
  • How many of you watch shows exclusively on TV? 100% 75% 50% 25% 0% 2012 2004 Stats
  • 2012Number of Users:
  • 2012Number of Users: 1 billion
  • 2012Number of Users: 1 billion 2004Number of Users:
  • 2012Number of Users: 1 billion 2004Number of Users: 1
  • Change in Live + Same Day Ratings 5% 4% 2.5% 3% 3% 0% 1%-2.5% -2% -3% -3.5% -5% -6% -6%-7.5% -6.5% -8%-10% May 2011Jun 2011 Jul 2011Aug 2011 Sept 2011Oct 2011Nov 2011Dec 2011Jan 2012Feb 2012Mar 2012 Source: Citi Investment Research and Analysis; Nielsen
  • How many of you watched most movies in a theater? 100% 75% 50% 25% 0% 2012 2004 Stats
  • 2012Cost of Gas (per gallon):
  • 2012Cost of Gas (per gallon): $4.55
  • 2012Cost of Gas (per gallon): $4.55 2004 Cost of Gas (per gallon):
  • 2012Cost of Gas (per gallon): $4.55 2004 Cost of Gas (per gallon):
  • Box Office Admissions1.6 1.57bn 1.52bn 1.5bn1.5 1.42bn 1.4bn 1.4bn1.4 1.38bn 1.34bn 1.34bn1.3 1.28bn 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: MPAA
  • Who uses a smart device while watching TV? 100% 75% 50% 25% 0% 2012 2004 Stats
  • 2012 2004
  • 2012 2004
  • 2012 2004
  • 2012 2004 You’re Fired!!
  • Simultaneous Use of a Smartphone While Watching TV (2012) At least once a day 41% At least once a week 23%At least once a month 22% Never 14% Total: 86% Usage Source: Nielsen
  • Lessons
  • Lessons(for audience entrapment)
  • 1.promises
  • 1.promises
  • 1.Deliver on yourpromises
  • 2.technology
  • George Melies D.W. Griffith Orson Welles
  • 2.technology
  • 2.Challenge yourtechnology
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • byzantiumtests.com
  • 3.think like them
  • 3.think like them
  • 3. Admit you don’tthink like them
  • Lessons for Audience Entrapment
  • Lessons for Audience Entrapment Deliver on your promises
  • Lessons for Audience EntrapmentChallengeDeliver on your promisesyour technology
  • Lessons for Audience EntrapmentAdmitDeliver on your promisesChallenge your technology you don’t think like them
  • Lessons for Audience EntrapmentDeliver on your promisesChallenge your technologyAdmit you don’t think like them
  • Thanks! more here: @elanlee