David Shing - Recalibrating Digital Conversations - SIC2012

  • 1,660 views
Uploaded on

Recalibrating Digital Conversations …

Recalibrating Digital Conversations

As the digital landscape continues to shift, marketers need to move away from “campaigning” at consumers and toward having “conversations” with them. In the embracing of a more humanized experience, attention is becoming the new currency measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow.” In what will certainly be a dynamic, energetic and entertaining presentation, get enlightened by a meaningful and insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey roadmap.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,660
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
85
Comments
0
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. THESEAREAMAZINGTIMES
  • 2. BEFORENOWNEXT
  • 3. 7+PEOPLE
  • 4. 50% PEOPLE
  • 5. <30YEARS
  • 6. 5+MOBILES
  • 7. 2+INTERNET
  • 8. 70% BLOGS
  • 9. 57% TALK
  • 10. SOCIAL23%HALF CONTENT 53%
  • 11. SOCIAL23% 30 CONTENT 53%
  • 12. ACCELERATINGFRAGMENTATIONPORTALS,SEARCH,BLOGS,FEEDS,AGGREGATORS,AND SOCIALNETWORKS
  • 13. RISEOFSOCIALMEDIA SOCIALNETWORKS CONNECTEDNESS WIKIS CONVERSATIONCONTENTCOMMUNITIES BLOGSCONVERSATION COMMUNITY MASSIVELYMULTIPLAYER ONLINEGAME(MMOG) OPENNESS PODCASTS PARTICIPATION
  • 14. TVUSETOSELLONEYEBALLS
  • 15. FLICKTHROUGHCHANNELSTIMESHIFTEDTV
  • 16. TASTESHAVECHANGED
  • 17. CONTRIVEDADVERTISING
  • 18. CURATORSOFCONTENTPRODUCERS,JOURNALISTS,EDITORS,DESIGNERSSEARCH,SOCIAL,SYNDICATION
  • 19. DIGITALBEHAVIORSENTERTAIN+INFORM+PROVIDEUTILITY
  • 20. MARKETINGLANDSCAPE ATL/PR BTL ONLINE ADS ATL/PR BTL ONLINE ADS REALITY THEWEB PARTNERS RATINGS USERREVIEWS AFFILIATES MODEL BLOGS CALLCENTRE MICROBLOGGING CHAT REVIEWS STORE SOCIAL REMIX TRADITIONAL TAGGING RSS MODEL PODCAST SHARING SALES SALES CONSUMERRESPONSE:BIASEDNOISE CONSUMERRESPONSE:USEFULCONTENT
  • 21. REWIREOURELASTICBRAINS
  • 22. ATTENTIONISTHENEWCURRENCY
  • 23. SIMPLICITY IS THEULTIMATE SOPHISTICATION
  • 24. INSTA-AUDIENCEKINGS OF SIMPLICITY30+
  • 25. LOCATION,LOCATION,LOCATIONSOCIALIDENTITYBROADCASTINGWHEN,WHERE,ANDWHATGOOGLELATITUDE | LOOPT | PLACES | GOWALLA | FOURSQUARE
  • 26. BUT SOMETIMES I ONLY WANT MY FRIENDSTO KNOW WHERE I AM...
  • 27. YOURLIFE ICATION OFGAMIF
  • 28. MOBILEMERITS
  • 29. NEWNESS"MOBILIZATION"OF ONLINECONTENT
  • 30. ORIGINAL REPURPOSED AUDIENCE USER GENERATED
  • 31. VIEWSCOMPLETIONSHARESLIKESCOMMENTS
  • 32. FINANCIAL HOME IMPROVEMENT ENTERTAINMENT AUTOMOTIVE DEPT STORE WIRELESS CPG TRAVEL PHARMA WEBSITES
  • 33. SHARE 7x
  • 34. SECOND-SCREEN COMPANION
  • 35. MOBILE AUGMENTEDREALITY ADVERTISING
  • 36. POWEROFPARTNERSHIP
  • 37. INFORMATION
  • 38. SOCIAL
  • 39. NO,IAMNOTTALKINGABOUTTWITTER,ILITERALLYWANTYOUTOFOLLOWME
  • 40. I WANT TO PEEI PEEDTHIS IS WHERE I PEEWHY AM I PEEING?LOOK AT THIS PEEI AM GOOD AT PEEING
  • 41. SOCIAL, PRIMETIME IN OFFLINE
  • 42. LIKE = DISCOUNTS
  • 43. JEFF PULVER425K+ TWITTER & 4.9K FACEBOOK"BEHIND THE BRAND IS A HUMAN VOICE"
  • 44. JANINE SHEPHERDSOCIAL WEB WORKS @ 200+ FOLLOWERS
  • 45. 9% FACEBOOK3% LINKEDIN0.3% TWITTER
  • 46. LANDGRAB FOR LIKES, YIKES!
  • 47. HOWEVER...
  • 48. OVERWHELMINGUNDER
  • 49. FRIENDSFOLLOWERSFOLLOWING
  • 50. CONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUSIONCONFUS
  • 51. DEFRIENDUNFOLLOW
  • 52. ANDNOW+ONEMORE!
  • 53. IT’SNOTALLJUSTTWITTERANDLEBOOK!COMMUNITIESAREALLABOUTENGAGEMENT
  • 54. 50+x150
  • 55. RYAN NIGAHIGA5.2+ MILLION SUBSCRIBERS
  • 56. WHAT ABOUT ADS?
  • 57. GENERIC-ADVERTISINGINFLUENCE-MARKETING
  • 58. ADS IN MOTIONBEHAVIORAL + ASSUMPTIONSACTION + SPECIFICS
  • 59. MEGAMERCIALS
  • 60. TURNING DATA INTO APPS
  • 61. LEFTBRAINMUSTTURNRIGHT
  • 62. DATA VISUALIZATIONIS HOT
  • 63. EXISTING COMMUNITIES
  • 64. ACTION AND THE PARTICIPATION PLAYGROUND
  • 65. PERSONALIZING PARTICIPATION
  • 66. AS ECONOMIC CONDITIONS CONTINUETO DRAG CONSUMERS WILL INCREASINGLYAPPRECIATE SMALL ACTS OF KINDNESS– EVEN BRANDED ONES
  • 67. 90% AKE AN71% CONFUSED BY MESSAGES LET’S M IMPAC T!
  • 68. ENTERTAINMENT 10% 69% 9%SPORTS CAUSE 5% 4% 3% ARTS FESTIVALS ASSOCIATIONS
  • 69. WHAT’S NEXT?
  • 70. THE REAL KILLER APP WILL BEWHEN YOU CAN POINT GOOGLEGOGGLES AT YOUR DATE AND GETALL THE RED FLAGS THEYRETRYING TO HIDEARIANNA HUFFINGTON
  • 71. CONVERSATIONS, NOT CAMPAIGNSCONVERSATIONS, NOT CHATTER
  • 72. ENTERCURATEDNICHENESS
  • 73. DISCOVERYWHAT IS YOURS?
  • 74. NEIGHBOR HOODS
  • 75. VIDEOAUDIOPHOTOSREAL-TIMEPARTICIPATIONWAY BEYOND COMMENTS
  • 76. FORGET SWIPINGIT’S ABOUT GESTURES
  • 77. EVOLUTION OF NOWMORE TOOLSMORE USEFULMORE FUN
  • 78. SOCIAL UTILITYLIKE WATER,ELECTRICITY
  • 79. + +COMMERCE WILL FEEL LIKE
  • 80. "FRIEND OF A FRIEND"IN SOCIAL DESIGN
  • 81. NOISE AND CHAOSFILTERED OUTWILL BE VALUED(+ PAID FOR)
  • 82. AGGREGATIONOF MULTIPLESOCIALCHANNELS
  • 83. BRILLIANT SOCIAL SEARCH
  • 84. LOQITHE FUTURE IS NOW, MOBILE LOCAL SQUAREALERTS, CROWD-CHEAP PAYMENT, CHASEAUGMENTED REALITY GAMES, HUNCHRECOMMENDATION, SEMANTIC ZEMANTA DIASPORAINTEGRATION , DISTRIBUTED SOCIALNETWORK , PERSONAL TRANSPORT MARTIN
  • 85. REDBLUEYELLOW
  • 86. TECHNOLOGYCONTENTDISTRIBUTION
  • 87. A LOT OF TIMES,PEOPLE DONT KNOWWHAT THEY WANTUNTIL YOU SHOW ITTO THEM
  • 88. ENCOURAGE A REMIX CULTUREFIND THE RIGHT PEOPLEHARNESS THE POWER OF PRE-EXISTING COMMUNITIESPEOPLE STILL TALKBE AMBITIOUS AND COMPELLINGPRODUCER AND CONSUMER SHOULD CO-CREATE
  • 89. KEEPING IT ALL TOGETHER WWW.EVERNOTE.COM WWW.PINTEREST.COM WWW.MOAT.COM AOL EDITIONSWWW.SOCIALMENTION.COM WWW.BUZZFEED.COM WWW.TUMBLR.COM ANY RSS
  • 90. DAVID.SHING@TEAMAOL.COM | @SHINGY
  • 91. E*TRADE BABY LOSES EVERYTHING - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AYRPROR9GMKEVIAN BABY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=CX1GOTUA3R4RAY BAN AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=AGRYJ-2OZ8ILEGO AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=PGU0N3EL2D0LYNX AUGMENTED REALITY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=RFUUFEQIDPKH&M 3D STORE PROJECTION - HTTP;//WWW.YOUTUBE.COM/WATCH?V=2W6EABEFEZGATOMIC TOM "TAKE ME OUT" ON SUBWAY - HTTP;//WWW.YOUTUBE.COM/WATCH?V=19KBACJ53AK&OB=AV2EDIESEL "I LIKE" - HTTP;//WWW.YOUTUBE.COM/WATCH?V=4OZMBBPYM1KNIKE MUSIC SHOE - HTTP;//WWW.YOUTUBE.COM/WATCH?V=W1HNYPYS7BSUNIQLO COLORTWEET - HTTP;//WWW.UNIQLO.COM/COLORTWEET/#/USER/SHINGY/UNIGLO TRY (USER RATINGS) - HTTP;//WWW.UNIQLO.COM/TRY/DATA VISUALIZATION - HTTP;//VISUAL.LY/GESTURES - HTTP;//WWW.YOUTUBE.COM/WATCH?FEATURE=PLAYER_EMBEDDED&V=VRGWH1KUDT4