Clark Kokich - The View From The Corner Office - SIC2012
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Clark Kokich - The View From The Corner Office - SIC2012

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The View From The Corner Office

The View From The Corner Office

Why client CEO’s are terrified of all your new digital technology and what to do about it.

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Clark Kokich - The View From The Corner Office - SIC2012 Clark Kokich - The View From The Corner Office - SIC2012 Presentation Transcript

  • MarketingSpecialty Commodity Force of Nature
  • Our job for 50years:Changeperceptions.
  • Our job now:Change reality.
  • Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” • Master the art of collabortion.
  • Big Ideas
  • Big Ideas
  • Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda? •What deeper need can we satisfy?
  • Vail Case goes here
  • Reverse theprocess.
  • Channels
  • Big Idea
  • 2010 World Cup
  • CollaborativeInnovation.
  • Thingsto remember
  • ProductDevelopment
  • Big Ideas,but different
  • Idea down planning
  • Collaboration
  • Reality
  • More fun
  • Morerecognition
  • Moresatisfaction
  • Engage on Facebook: Facebook.com/doordiebookFollow on Twitter: @clarkkokich