Clark Kokich - The View From The Corner Office - SIC2012

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The View From The Corner Office …

The View From The Corner Office

Why client CEO’s are terrified of all your new digital technology and what to do about it.

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Transcript

  • 1. MarketingSpecialty Commodity Force of Nature
  • 2. Our job for 50years:Changeperceptions.
  • 3. Our job now:Change reality.
  • 4. Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” • Master the art of collabortion.
  • 5. Big Ideas
  • 6. Big Ideas
  • 7. Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda? •What deeper need can we satisfy?
  • 8. Vail Case goes here
  • 9. Reverse theprocess.
  • 10. Channels
  • 11. Big Idea
  • 12. 2010 World Cup
  • 13. CollaborativeInnovation.
  • 14. Thingsto remember
  • 15. ProductDevelopment
  • 16. Big Ideas,but different
  • 17. Idea down planning
  • 18. Collaboration
  • 19. Reality
  • 20. More fun
  • 21. Morerecognition
  • 22. Moresatisfaction
  • 23. Engage on Facebook: Facebook.com/doordiebookFollow on Twitter: @clarkkokich