MarketingSpecialty                     Commodity            Force of Nature
Our job for 50years:Changeperceptions.
Our job now:Change reality.
Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” ...
Big Ideas
Big Ideas
Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda...
Vail Case goes here
Reverse theprocess.
Channels
Big Idea
2010 World Cup
CollaborativeInnovation.
Thingsto remember
ProductDevelopment
Big Ideas,but different
Idea down planning
Collaboration
Reality
More fun
Morerecognition
Moresatisfaction
Engage on Facebook:  Facebook.com/doordiebookFollow on Twitter:  @clarkkokich
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
Clark Kokich - The View From The Corner Office - SIC2012
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Clark Kokich - The View From The Corner Office - SIC2012

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The View From The Corner Office

Why client CEO’s are terrified of all your new digital technology and what to do about it.

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Clark Kokich - The View From The Corner Office - SIC2012

  1. 1. MarketingSpecialty Commodity Force of Nature
  2. 2. Our job for 50years:Changeperceptions.
  3. 3. Our job now:Change reality.
  4. 4. Three key challenges: • Redefine the definition of a “Big Idea.” • Reverse the process, from “Channel Up” to “Idea Down.” • Master the art of collabortion.
  5. 5. Big Ideas
  6. 6. Big Ideas
  7. 7. Ask a different question. •What do customers hate about our category? •What are the top three items on our c.e.o.’s agenda? •What deeper need can we satisfy?
  8. 8. Vail Case goes here
  9. 9. Reverse theprocess.
  10. 10. Channels
  11. 11. Big Idea
  12. 12. 2010 World Cup
  13. 13. CollaborativeInnovation.
  14. 14. Thingsto remember
  15. 15. ProductDevelopment
  16. 16. Big Ideas,but different
  17. 17. Idea down planning
  18. 18. Collaboration
  19. 19. Reality
  20. 20. More fun
  21. 21. Morerecognition
  22. 22. Moresatisfaction
  23. 23. Engage on Facebook: Facebook.com/doordiebookFollow on Twitter: @clarkkokich
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