Cal McAllister, Wexley School for Girls …
Cal McAllister, Wexley School for Girls
Transparency Just Makes Things Muddier
We get bombarded by thousands of messages every day, the vast majority of which aren’t remotely interesting to us. So we shut them out. This creates an environment where the consumer then becomes a seeker, because acquiring information is easy. Which should be good, right? It’s not. We’ve created “experts” in categories of which they aren’t and made journalists out of people with minimal energy to find legit sources for their stories. Not a big deal, other than the billions of dollars in play based on reference alone.