Building the Uncarrier Website: Simplicity & Transparency on tmobile.com
Peter Francis, T-Mobile
Mike Selman, Razorfish
In March 2013, T-Mobile USA relaunched itself as the Uncarrier— a mobile company willing to shake up the industry by being transparent about the things that don’t make sense to customers. The T-Mobile web team, together with the creative team at Razorfish, will present the journey behind the site reset that transformed t-mobile.com, bring the core brand principles of transparency and simplicity to life.