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Brittan Bright - Interactivity is Interpersonal - Real Work Requires #RealTalk
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Brittan Bright - Interactivity is Interpersonal - Real Work Requires #RealTalk


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Brittan Bright, iAcquire …

Brittan Bright, iAcquire
Interactivity is Interpersonal - Real Work Requires #RealTalk
Presented at Seattle Interactive Conference 2013

How often do we discuss what it requires to get the incredible work presented at conferences to happen? Presentations don’t often include details of the sleepless nights, politics, dropped balls, creative differences, differing work styles and obstacles certain to pop up in even the most amicable of collaborations. Let’s get real about navigating the red tape, red lights and red faces and talk about what it really takes to overcome what is holding back our work.

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  • 1. Interactivity is interpersonal REAL WORK REQUIRES #REALTALK @iPullRank
  • 2. BRITTAN BRIGHT DIRECTOR OF CLIENT STRATEGY @BrittanBright @ibrittanbright
  • 3. “What is your go-to tactic for interviewing people you don’t like?”
  • 4. “Ever heard of Xanax?”
  • 5. Over the last 10 years I have worked with, and for, a lot of brands and agencies.
  • 6. WHAT WE DO NOW TOUCHES SO MANY THINGS sales IT Customer service ops legal creative HR strategy @brittanbright
  • 7. Well actually, touches so many PEOPLE.. @brittanbright @iacquire
  • 8. Usually Not people we’ve chosen @iacquire
  • 9. In any collaboration the goal is success @brittanbright @brittanbright @iacquire
  • 10. Collaborations are often challenging @brittanbright @brittanbright @iacquire
  • 11. How do we collaborate successfully? I am not here to present a case study. I am here to talk about what happens on the road to the case study and how to get there. Let’s discuss overcoming the challenges to our work. @brittanbright
  • 12. OBSTACLE #1: GROUP DYNAMICS No matter who you are collaborating with, there are some common challenges you will likely run into. People not being able to work together effectively is one of the biggest challenges to great work. @brittanbright
  • 13. If we aren’t involved in the action, we often have front row seats for it. @iPullRank @brittanbright
  • 14. fighting @brittanbright @brittanbright
  • 15. Finger-pointing @brittanbright @iPullRank
  • 16. Dropped balls @iPullRank @BRITTANBRIGHT
  • 17. We’ve all been there @brittanbright
  • 18. Problems can be due to individuals @brittanbright
  • 20. Office Politics Can Breed distrust & distraction @iPullRank @brittanbright
  • 21. Personality can overshadow talent @brittanbright @brittanbright @iPullRank
  • 22. Leaders can lose touch and sometimes hinder more than help @brittanbright @iPullRank
  • 23. Ambition can distract us from our purpose and cause lines to blur @brottanbright
  • 25. Not everyone’s competitive side is their best side @BRITTANBRIGHT
  • 26. Problems can be cultural @brittanbright
  • 28. LEADERSHIP: SUCCESSFUL COLLABORATION STARTS AT THE TOP Leadership plays a key role in setting the tone for collaboration across an organization or project. The culture of a team is often defined, intentionally or not, by its leaders. Those of us in leadership roles have a responsibility to actively promote problem-solving and teamwork in a collaborative environment. @BRITTANBRIGHT
  • 29. COMMUNICATION: MISCOMMUNICATION IS THE ROOT OF ALL EVIL AND THE PRIMARY REASON COLLABORATIONS FAIL. Effectively communicating when there are so many styles and methods of communication in today’s world can be immensely challenging. Breakdowns in communication can come in many forms. The most successful people are versatile and deliberate in their ability to communicate. @brittanbright
  • 30. Being outrageous when communicating outrage often Outweighs the strength of being right @BRITTANBRIGHT
  • 31. OBSTACLE #2: OTHER DEPARTMENTS Can’t get anything through legal? It have a backlog through memorial day 2014? In business there are many areas to consider and although we may be separated into silos, that does not make for effective collaboration. The ability to build bridges throughout a company is an incredibly valuable skillset. @brittanbright
  • 32. @iPullRank @brittanbright
  • 33. legal @brittanbright
  • 34. Dealing with red tape is part of getting anything innovative, or inventive, accomplished. @iPullRank @BRITTANBRIGHT
  • 35. Legal professionals are people too. Respect and try to understand what they do if you want them to do the same for you. @iPullRank @BRITTANBRIGHT
  • 36. Don’t ignore the rules, even if you need to break them. Ask for guidelines & tips @brittanbright
  • 37. Plan ahead and include your legal team, and their turnaround times, in your planning. Take the time to educate and excite legal on your project @brittanbright
  • 38. Education and context Time invested in understanding how the situation you are facing came to be is time well spent. Walls generally exist in an effort to protect and preserve. Understanding how they are built will help you figure out how to scale the obstacle they represent. @BRITTANBRIGHT
  • 39. @brittanbright @iPullRank
  • 40. it @brittanbright
  • 41. @brittanbright @iPullRank
  • 42. IT professionals are people too. Respect and try to understand what they do if you want them to do the same for you. @iPullRank
  • 43. Don’t ignore the rules, even if you need to break them. Ask for guidelines & tips @brittanbright
  • 44. Plan ahead and include your it team, and their turnaround times, in your planning. Take the time to educate and excite it on your project @brittanbright
  • 45. Never underestimate the problem solving ability of technology @BRITTANBRIGHT @brittanbright
  • 46. Education and context Time invested in fully understanding what you are actually asking for and how it affects others within your organization is time well spent. Walls represent structure and before you change a structure, you must understand it.. @BRITTANBRIGHT
  • 47. OBSTACLE #3: GETTING BUDGET Teams are just a smaller version of an organization. To succeed, Employ the skillsets of a business to be effective including the revenue driving functions. @brittanbright
  • 48. @brittanbright
  • 49. Money represents confidence and opportunity @brittanbright @iPullRank @BRITTANBRIGHT
  • 50. You must believe in your ideas, you must believe in yourself. Know what something is worth to you before you ask. @brittanbright
  • 51. Ask the right person, at the right time, the right way. Make sure you can answer “what’s in it for me?” @brittanbright
  • 52. Know what you will settle for and what you won’t accept. Then stick to it. How much would it cost not to do? @brittanbright
  • 53. Do the most you can do with the budget you have but don’t cut corners. Patiently Stand your ground. @brittanbright
  • 54. negotiation and salesmanship Sales skills are tremendously useful in almost every situation in life. Invest time in mastering the art of knowing what you can ask for and what you must relinquish. You must be able to sell your ideas and yourself in a collaborative environment. @brittanbright @iPullRank @BRITTANBRIGHT
  • 55. charm and charisma If no one in your group has these traits, find them in what you are working on and make them shine. @brittanbright @iPullRank
  • 56. OBSTACLE #4: YOU The key to better teamwork is to make sure you are the best team player out there. Have you really tried everything? What do you contribute to the group, both good and bad. @brittanbright
  • 57. @brittanbright
  • 59. Difficult circumstances are always easier when there is rapport @BRITTANBRIGHT @brittanbright
  • 60. Do not ignore the need for camaraderie @BRITTANBRIGHT @brittanbright
  • 61. Understand what What motivates you @BRITTANBRIGHT @brittanbright
  • 62. Understand what Moves you @BRITTANBRIGHT @brittanbright
  • 63. IN SUMMARY: A PEP TALK Having energy to get through the rough parts of doing real work is incredibly essential. When you, or your team start to get discouraged, frustrated or down, try to remember.. . @brittanbright
  • 64. Working within & around the confines of what you are given requires imagination, determination & creativity @brittanbright
  • 65. Challenges can inspire us to Try harder @BRITTANBRIGHT@brittanbright
  • 66. To believe in the collective Power of our minds @BRITTANBRIGHT @brittanbright
  • 67. So Don’t give up @BRITTANBRIGHT @brittanbright
  • 68. Because you never know @BRITTANBRIGHT
  • 69. ThankYou Q&A @brittanbright