Abe Thomas, Microsoft
How to Optimize for a Multi-Device Experience Using the Responsive Web?
With the proliferation of tablets, smartphones and PCs, users are increasingly looking for a customized experience on their devices. They want content to be laid out in a format that optimizes to the form factor they are on and they want content that is relevant for that device. Responsive web architecture is a brand new approach in web design that allows for easy reading and navigation. As a user switches from their laptop to a tablet, the website automatically switches to accommodate for resolution, image size and scripting abilities. This eliminates the need for a different design and development phase for each new gadget on the market. Earlier this year, Microsoft embarked on such an exercise for its website. This talk details 7 principles that were used by the team to arrive at a responsive web design for the Microsoft homepage.