The Mobile Native
Carrie	
  Seifer	
  
VP	
  Strategy	
  	
  
Millennial	
  Media	
  	
  
Humans and their phones
Their Technology
Photos
Navigation
Shopping
Gaming
Touching
Touching
Touching
Swiping
Swiping
Tilting
Watching
Socializing
Talking
Wearing
Thanking (you)
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Carrie Seifer of Millennial Media - The Mobile Native at SIC2013

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The Mobile Native – Helping Brands Organically Engage with their Mobile Savvy Customer

For many people mobile has become the first and only medium they consume. Advertisers can connect with their customers in ways which are organic and even helpful to this ‘mobile first’ behavior. But success in mobile requires more than just taking what you have created for other mediums and putting that creative on phones and tablets. The brands who act like app developers have enjoyed greater success in mobile advertising because they leverage the functionality of mobile devices in their campaigns.

In this session Millennial Media will share best practices and great examples of mobile advertisers who utilize the native features of the phone such as location, the camera and microphone to enhance marketing efforts and better connect with their customers.

Published in: Marketing, Technology, Business
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Carrie Seifer of Millennial Media - The Mobile Native at SIC2013

  1. 1. The Mobile Native Carrie  Seifer   VP  Strategy     Millennial  Media    
  2. 2. Humans and their phones
  3. 3. Their Technology
  4. 4. Photos
  5. 5. Navigation
  6. 6. Shopping
  7. 7. Gaming
  8. 8. Touching
  9. 9. Touching
  10. 10. Touching
  11. 11. Swiping
  12. 12. Swiping
  13. 13. Tilting
  14. 14. Watching
  15. 15. Socializing
  16. 16. Talking
  17. 17. Wearing
  18. 18. Thanking (you)
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