Chad Gallagher of Advertising.com - Mobile Myth Busters at SIC2013
by Seattle Interactive Conference on Oct 31, 2013
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Mobile Myth Busters ...
Mobile Myth Busters
Mobile advertising is unique and introduces a number of new challenges for digital media professionals. One of the biggest challenges is wading through all the noise and data to separate fact from fiction. This session explores the myths vs. the realities of mobile media. It covers topics ranging from tracking to targeting, including the key players, products, and pricing models in the mobile media landscape.
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