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Eric Duerr - Why Do Bad Products Happen to Good People?
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Eric Duerr - Why Do Bad Products Happen to Good People?

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Eric Duerr, Extreme Arts + Sciences …

Eric Duerr, Extreme Arts + Sciences
Why Do Bad Products Happen to Good People?
Presented at Seattle Interactive Conference 2013

In an age of ever-evolving innovations, we have to ask: why do good ideas sometimes turn bad? Why do the best intentions sometimes produce innovations that seem so misguided? Why do bad products happen to good people? This talk offers insight that every innovator and entrepreneur with a dream and an engineering budget should hear: that when it comes to understanding the potential success of a new media technology, media determine, but culture decides.

Published in: Business, Economy & Finance
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Transcript

  • 1. Disruptive innovations disrupt because of their disruptiveness.
  • 2. WAR DISRUPTS FASHION INDUSTRY
  • 3. NEW SCHOOL
  • 4. Member Education Referrals Events for Businesses Long Term Relation Consistent Comms Engaged Member Awareness of Services Ease of Services Attract Students ATM’s in Businesses ATM’s in Colleges Events on Colleges Social Networking Deepening Businesses Specific Geographics Community Events Attract Community Members Attract Business Employees Create Advertising Calendar Create College Messaging Framework Create College Microsites Deepening Relationship w/Community Members Deepening Relationship w/College Specific Demographics Create Business Microsites Create Intranet Microsites
  • 5. Member Education Referrals Events for Businesses Long Term Relation Consistent Comms Engaged Customer Awareness of Services Ease of Services Attract Students ATM’s in Businesses ATM’s in Colleges Events on Colleges Social Networking Deepening Businesses Specific Geographics Community Events Attract Community Members Attract Business Employees Create Advertising Calendar Create College Messaging Framework Create College Microsites Deepening Relationship w/Community Members Deepening Relationship w/College Specific Demographics Create Business Microsites Create Intranet Microsites
  • 6. 1 2 6 8 7 25 5 9 10 13 11 12 14 17 15 16 26 18 4 3 23 24 21 22 19 20 ATIM’s in Colleges ATM’s in Businesses Attract Business Employees Attract Community Members Attract Students Awareness of Services Community Events Consistent Communication Create Advertising Calendar Create Business Microsites Create College Messaging Framework Create College Microsites Create Intranet Microsites Deepening Businesses Deepening Relationship w/ College Deepening w/ Community Members Ease of Services Engaged Customer Events for Businesses Events on Colleges Long-Term Relations Customer Education Referrals Social Networking Specific Demographics Specific Geographics ACTIVE 9 6 21 10 24 18 13 1 46 5 11 19 12 25 7 17 23 8 PASSIVE
  • 7. Referrals Attracting/Onboarding & Deepening Give monetary incentives Shared Calendars Specific Marketing Be Trusted Personal Relationship Strategy Consistent Communication Messaging Framework Events Establishing Personal Relationship Local Communication Plans Microsites Educational Activities Updated Marketing Materials Education Business Deals
  • 8. DISPLAY ADAPTABILITY

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