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Eric Duerr, Extreme Arts + Sciences ...
Eric Duerr, Extreme Arts + Sciences
Why Do Bad Products Happen to Good People?
Presented at Seattle Interactive Conference 2013
In an age of ever-evolving innovations, we have to ask: why do good ideas sometimes turn bad? Why do the best intentions sometimes produce innovations that seem so misguided? Why do bad products happen to good people? This talk offers insight that every innovator and entrepreneur with a dream and an engineering budget should hear: that when it comes to understanding the potential success of a new media technology, media determine, but culture decides.