Get Engaged Tour Presentation

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  • new patients, practice growth and patient communication.
  • new patients, practice growth and patient communication.
  • new patients, practice growth and patient communication.
  • 15 million viewers in 24 hours; Today Show; USA Today; end results was 25m plus viewers.TIP ONE:Nothing is viral. You can make something good but you can’t make it viral. Viral has to be something people like and that others find and say it is cool.
  • TIP 2Social media is about trust. If you showcase something like this and it is good, and it demonstrates trust, you’ve got something. YouTube stats 70,000,000 – number of total videos on YouTube  (March 2008)200,000 – number of video publishers on YouTube (March 2008)100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)112,486,327 – number of views the most viewed video on YouTube has (January, 2009)2 minutes 46.17 seconds – average length of video412.3 years – length in time it would take to view all content on YouTube (March 2008)26.57 - average age of uploader13 hours – amount of video are uploaded to YouTube every minuteUS $1.65 billion in Google stock – amount Google Inc. announced that it had acquired YouTube for in October 2006$1,000,000 – YouTube’s estimated bandwidth costs per dayMore people watched YouTube videos than watched the Top 10 shows on network television.DEFINITION A very popular Web video sharing site that lets anyone store short videos for private or public viewing. Founded in 2005, it was acquired by Google in 2006 . YouTube is another amazing Internet phenomenon with meteoric growth like Amazon.com, Yahoo, Google and MySpace. Within a couple years, more than 25 quadrillion bytes (petabytes) of videos were being streamed from the site each month.
  • Get Engaged Tour Presentation

    1. 1. GET ENGAGED: The Social Media Tool Box
    2. 2. SOCIAL MEDIA IS COMPLETELY TRANSFORMING THE WEDDING INDUSTRY Now for better or worse brides instantly have access to a wealth of knowledge and information at their fingertips Whether you are a bride or a vendor, utilizing social media it is extremely beneficial and becoming the industry standard
    3. 3. Definition of Social Media A Blending Of Social Interaction And Technology For The Co-Creation Of Value
    4. 4. Blogger + Social Media Power THE OATH THAT SOCIAL MEDIA EVANGELISTS LIVE BY: “We will only partake in a persistent, transparent, inclusive, multimedia global conversation in which anybody can anticipate and which nobody can control.”
    5. 5. -You cannot shout louder into the conversation. - You cannot run more ads in established media. -You cannot just send out more press releases. -You cannot depend on media contacts. -You cannot expect your patients, supporters, customers, etc. to remain silent. -You cannot just hope things will go back to the way they were because – this is making life really hard. Blogger + Social Media Power
    6. 6. Learn to participate in the conversation in a way that advances your goals, keeps your values intact and reaches people using the media they are now using to connect with each other. - The good news: It does not cost much money - The bad news: It requires new skills, time, and some courage. You must Listen, Learn, Engage and then Talk… we have a plan of action for you. What Can You Do?
    7. 7. SOCIAL MEDIA MARKETING WHAT IT IS AND WHAT IT’S NOT
    8. 8. WHAT IT IS WHAT IT’S NOT  YOUR STORY  INTENTIONAL  BUSINESS  TIME CONSUMING  YOUR BREAKFAST  HAPHAZARD  COMMERCIAL  EXPENSIVE SOCIAL MEDIA
    9. 9. Affordable marketing requires no big budget Viral nature – users share your message with the click of a button  Builds credibility – user generated endorsements are more credible than traditional advertising  Engages the client – connect with your client and respond to their feedback real time  Increases traffic – a well developed social media strategy will drive traffic to your website  Enhances your brand – through social media enhance your on-line presence WHY YOUR BUSINESS NEEDS SOCIAL MEDIA
    10. 10. Stride Gum: ‘Where the Hell is Matt’? Viral Video
    11. 11. SOCIAL MEDIA MARKETING WORKS IN CREATING BRAND AWARENESS FOR YOU, YOUR SERVICES AND YOUR PRODUCTS Build & Enhance Your On-line Brand
    12. 12. As You Build Your Brand You need to manage it effectively! - Yelp.com/business It will take time, energy and consistency - Twitter and tools such as TweetDeck, Seesmic, UberTwitter Create the time, make it a priority - Create a social media fitness program Be creative, try something no one else has done -Chase Jarvis, Jasmine Starr, Daniella Faget -BlueNile (http://www.facebook.com/BlueNile?v=app_4949752878&ref=ts&rf=pd)
    13. 13. USING INTERNET TOOLS TO PUBLISH COMMUNICATIONS AND ESTABLISH YOUR BRAND “JOIN THE CONVERSATION” ACCESS TO INTERNET TOOLS
    14. 14. Blendtec: ‘Will it blend’? Viral Video
    15. 15. Explore Different Platforms Determine which ones suit your best interest Every platform has a different audience Tailor your internet persona accordingly NOT EVERYTHING YOU POST HAS TO BE PROFESSIONAL IN NATURE BUT EVERYTHING THAT IS PERSONAL SHOULD BE TIED TO YOU PROFESSIONALLY “YOU” BECOME SEARCHABLE
    16. 16. The Art of Listening, Learning, Engaging, then Talking
    17. 17. SOCIAL MEDIA IS NOT ABOUT YOU. IT IS ABOUT PEOPLE’S RELATIONSHIPS WITH YOU. LISTEN BEFORE YOU SPEAK. THE SAME RULES THAT APPLY TO THE ART OF CONVERSATION APPLY TO ON -LINE DIALOG WITHOUT LISTENING YOU CANNOT BEGIN TO BUILD YOUR REPUTATION ON -LINE LISTENING WILL CONTINUALLY TRANSFORM THE EXPERIENCE OF YOUR CLIENTS LISTENING WILL HELP YOU LEARN FROM OTHERS THE TOOLS - LISTEN: The Most Important Part Of Your On-Line Reputation
    18. 18. IN TODAY’S WORLD FULL OF NEW MEDIA AND DIGITAL COMMUNICATION TECHNOLOGIES THERE EXISTS A HUGE OPPORTUNITY TO EXPAND THE REACH OF YOUR MESSAGES USING SOCIAL MEDIA THE TOOLS - LEARN: The Social Media Fundamentals, Then Apply And Find What Works Best For You!
    19. 19. SOCIAL MEDIA CONVERSATIONS CREATES TRUST WITH POTENTIAL CLIENTS AND CUSTOMERS SATISFIED CUSTOMERS BUILD A STRONG REPUTATION ON-LINE A SINGLE POST OF APPRECIATION SIMPLY BUZZES THROUGH SOCIAL NETWORKS CLIENTS SPEAKING HIGHLY ABOUT YOUR SERVICES CREATES A HIGH CURIOSITY FACTOR DRIVING VISITORS TO YOUR SOCIAL PROFILES OR WEBSITE IN ORDER TO CHECK YOU OUT THE TOOLS - ENGAGE: Satisfied Customers Are Your Brand Ambassadors
    20. 20. THE TOOLS - TALK: You have a built-in audience when you have a network. Talk to them and with them. BECOME A THOUGHT LEADER ON A GIVEN TOPIC ASK QUESTIONS GAIN FEEDBACK SHARE THOUGHTS ON RELEVANT NEWS TOPICS OFFER TIPS AND ADVICE
    21. 21. 500+ MILLION PEOPLE WORLDWIDE HAVE A FACEBOOK ACCOUNT CREATING A FACEBOOK FAN PAGE IS MORE CONDUCIVE FOR B2C THAN FOR B2B (FACEBOOK.COM/USERNAME) FACEBOOK THE MOST WIDELY USED SOCIAL MEDIA SITE
    22. 22. FACEBOOK PROFILE VS FACEBOOK FAN PAGE  Associated with personal information  Limited to 5,000 friends  Only email 20 friends at a time  Mutually accept friends one at a time  Business or commercial use  Unlimited number of fans  Update all your fans at one time  Fans are automatically added once they click “like”  Vanity URLs FACEBOOK
    23. 23. FACEBOOK A POWERFUL OUTLET TO HUMANIZE YOUR BRAND  SET UP YOUR FACEBOOK PRESENCE AS SOMETHING YOU DO  THAT “PRESENCE” IS ALL ABOUT WHO YOU ARE  YOUR DAILY WORK IS TO POST LINKS, INFORMATION AND FUN STUFF THAT ENHANCES YOUR BRAND’S PERSONALITY  IF YOU SET IT AND FORGET – IT IS JUST ONE MORE PIECE OF JUNK!
    24. 24. TWITTER IS NOT A ONE WAY PRESS RELEASE FOR YOUR BUSINESS. YOU MUST COMMIT TO INTERACTING WITH PEOPLE 140 CHARACTERS! HUMANS CRAVE SOCIAL INTERACTION PURELY PERMISSION BASED INTERACTION P O W E R F U L O U T L E T T O S H A R E Y O U R P E R S P E C T I V E W I T H A N A U D I E N C E T H A T A C T U A L L Y C A R E S APPLICATIONS MAKE TWITTER INTERESTING TWITTER The social media with an emphasis on “social”
    25. 25. TWITTER PROVIDES A MORE PERSONAL BRANDING OPPORTUNITY The ideal place for the thought leader representing a business to brand his or herself in an informal forum Get your brand in front of people - Twitter is the fastest growing microblogging community It is not who you know but who knows you The perfect place to attract new customers and engage current clients
    26. 26. The “ DO” List The “DON’T List  Do use a photo of yourself for your avatar Not your logo  Stay relevant (change your photo frequently)  Do respond and engage with the community even if they are not talking about you and your company  Do personalize your Twitter background  Be authentic and transparent  Do relax and just do your thing  Do show your personality  Pick a topic and become a thought leader on it  Follow people who are following you  Don’t only tweet and re-tweet about you and your company  Don’t make your Twitter page private  Don’t talk negatively about clients and other wedding professionals  Don’t respond publically to communication you receive privately (DM)  Don’t only tweet with perceived influencers  Don’t pretend to be someone you are not THE DO’S AND DON’TS OF TWEETING
    27. 27. IT IS IMPORTANT TO KNOW WHO YOUR AUDIENCE IS…  Your Blog readers are NOT the same as those on Twitter  A large number will read Twitter but will not read your Blog  Know WHY your audience is following YOU  No whining and complaining to your readers!!
    28. 28. EXTEND YOUR REACH ON TWITTER CONNECT WITH YOUR AUDIENCE IN A MORE MEANINGFUL WAY GAIN MORE TARGETED TWITTER FOLLOWERS AN ORGANIC SIMPLE A WAY FOR PEOPLE TO SEARCH FOR TWEETS WITH A COMMON TOPIC CREATE COMMUNITIES OF PEOPLE INTERESTED IN THE SAME TOPIC FIND AND SHARE RELATED INFORMATION VISUAL INDICATOR TO FOLLOWERS THAT YOU ARE TWEETING ABOUT A GIVEN TOPIC FAVORITE TOOL FOR EVENT PLANNERS! USING TWITTER #HASHTAGS TO YOUR ADVANTAGE
    29. 29.  Use #hashtags consistent with your brand and the tag itself  Give your # hashtag context – make it apparent what you are talking about  Make sure it adds value for yourself and followers  Proper etiquette dictates that you should only use #hashtags if your tweet is relevant to the topic  Use it as research and resource tool  Don’t overuse them USING # HASHTAGS
    30. 30. BLOGGING IS THE MOST POWERFUL SOCIAL MEDIA PLATFORM  BLOGGING TO GET NEW CLIENTS  BLOGGING ENHANCES AND PROTECTS YOUR BRAND  BLOGGING WILL HELP YOUR SEARCH ENGINE RANKINGS (SEO) WAYS A BLOG CAN HELP YOUR BUSINESS
    31. 31. CHOOSE AND SHARE YOUR TOP PHOTOS WRITE SHORT PARAGRAPHS WITH HARD RETURNS AFTER EACH WRITE LESS – SAY MORE. CONSIDER WRITING BLOGS WITH NO MORE THAN 400 WORDS TIPS OF CREATING A BETTER WEDDING BLOG
    32. 32. COMMENTS ARE WHAT MAKE YOUR BLOG AND NETWORKS INTERACTIVE AND SOCIAL THE MOST POPULAR BLOGS AND/OR SITES HAVE A VERY INTERACTIVE COMMUNITY WHO VOICE THEIR OPINIONS ON POSTS FREQUENTLY COMMENTS HELP ENGAGE READERS AND ADD INTEREST TO YOUR POSTS SEEING 100 COMMENTS SURELY MAKES A READER WANT TO READ THE POST MORE Comments Are a Powerful Component of the Social Web
    33. 33. IS A BLOG SITE Right for you? Hybrid blog sites (a website and blog all in one) are all the rage now Looks like a blog but contains the information of a website Evaluate your clientele and how they navigate the internet If your site does not makes sense to your clients within a matter of seconds they are leaving your site and they are on to your competitors
    34. 34. THE 2ND LARGEST SEARCH ENGINE BEHIND GOGGLE USING VIDEO FOR A BETTER CLIENT EXPERIENCE THE LACK OF PROFESSIONALLY EDITED FOOTAGE IS WHAT MAKES IT WORK SO WELL IT COMES ACROSS AS GENUINE AND NOT OVER - PRODUCED QUICK, FUN PERSONALITY FILLED HELPS ENGAGED COUPLES FEEL MORE CONNECTED TO YOU AND YOUR BUSINESS YOUTUBE FOR THE WEDDING INDUSTRTY
    35. 35. VIDEO TO VIRAL SUCCESS  Use video as a platform to market and brand your business and if you are lucky produce a viral hit  Interview clients and capture testimonials and success stories  Record a message – don’t sell. Just tell your story  Record frequently asked questions with real customers posing the questions  Interview your key strategic referral partners  Behind the scenes photo shoots of weddings and engagements
    36. 36. YOU WILL KNOW WHEN OPPORTUNITIES ARISE THAT NEVER WOULD HAVE BEEN POSSIBLE OTHERWISE! IS YOUR SOCIAL MEDIA PERSONALITY WORKING?
    37. 37. WAYS TO QUANTIFY ENGAGEMENT Website traffic, Blog traffic Number of people subscribed to RSS feeds Number of people in social media groups Tracking tools and brand monitoring tools Trackbacks or link backs to posts Testimonials Fans, followers and friends INCREASED INQUIRIES AND BOOKINGS
    38. 38. SOCIAL MEDIA CREATES A COMMUNITY AROUND YOU, YOUR BRAND, YOUR SERVICES AND YOUR PRODUCTS IT ENHANCES CUSTOMER SERVICE IT BUILDS TRUST THE BOTTOM LINE!
    39. 39. 1 . MASHABLE 2 . EVRI 3 . TECHNORATI 4 . TECHCRUNCH 5 . TWTVITE 6 . COTWEET 7 . SEESMIC , TWEETDECK 8 . EVERNOTE 9 . FOURSQUARE ( FACEBOOK PLACES AND DEALS) 1 0 . HASHTAGS ON TWITTER (#HCSM) 1 1 . FLICKR 1 2 . USTREAM.TV 1 3 . CO VERITLIVE 10 Social Media Tools
    40. 40. Share & Enjoy You have a unique story to tell – Tell the world who you are and how you think. Share your thoughts, take part in discussions. Let your conversation represent you truthfully as you go through your career.
    41. 41. Thank You! 1.WEDDINGWIRE.COM 2. BRIDALHOOD.COM 3. ONCEWED.COM 4. ALWAYSABLOGSMAID.COM 5. LIVEVOWS.COM 6. WEBCASTMYWEDDING.NET

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