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Revenue Streams for Startups - Rashmi Sinha
 

Revenue Streams for Startups - Rashmi Sinha

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    Revenue Streams for Startups - Rashmi Sinha Revenue Streams for Startups - Rashmi Sinha Presentation Transcript

    • Why your startup needs multiple revenue models Rashmi Sinha SlideShare
    • Background
      • SlideShare
      • Revenue experiments ( Advertising , LeadShare, AdShare, Channels, Pro Accounts )
    • SlideShare Pro Accounts
    •  
    • Your users should understand your business model
    • The first sales person should be YOU
    • Understand the Sales Learning Curve before first sales hire
    • Financial models are useful (to understand if it will scale)
    • Get entire team on board
    • More experiments are better
    • Advertising
      • Networks
      • Direct sales
      • Through partners
    • Advertising needs massive scale
      • Getting to 50 million in revenue
        • General site, $1 RPM , 4 billion pageviews.
        • Demographic targeting, $5 RPM, 800 million pageviews
        • Endemic advertisers, $20 RPM, 200 million pageviews
    • Balancing ads and user experience
    • Understanding Freemium
      • Free + Premium
      • Metrics
        • Conversion
        • Churn %
        • CLTV (Customer Lifetime Value)
        • User Acquisition cost
    • Practice customer development
      • Release early
      • Listen to feedback
      • Charge for it from Day one
      • Iterate, iterate, iterate
    • With paid products, your customers call and tell you what they will pay for!
    • Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period
    • Slides at: www.slideshare.net/rashmi