15. Practice customer development <ul><li>Release early </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Charge for it from Day one </li></ul><ul><li>Iterate, iterate, iterate </li></ul>
16. With paid products, your customers call and tell you what they will pay for!
17. Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period