On October 23rd, 2014, we updated our
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Your users should understand your business model
The first sales person should be YOU
Understand the Sales Learning Curve before first sales hire
Financial models are useful (to understand if it will scale)
Get entire team on board
More experiments are better
Advertising needs massive scale
Getting to 50 million in revenue
General site, $1 RPM , 4 billion pageviews.
Demographic targeting, $5 RPM, 800 million pageviews
Endemic advertisers, $20 RPM, 200 million pageviews
Balancing ads and user experience
Free + Premium
CLTV (Customer Lifetime Value)
User Acquisition cost
Practice customer development
Listen to feedback
Charge for it from Day one
Iterate, iterate, iterate
With paid products, your customers call and tell you what they will pay for!
Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period