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Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
Revenue Streams for Startups - Rashmi Sinha
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Revenue Streams for Startups - Rashmi Sinha

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  • 1. Why your startup needs multiple revenue models Rashmi Sinha SlideShare
  • 2. Background <ul><li>SlideShare </li></ul><ul><li>Revenue experiments ( Advertising , LeadShare, AdShare, Channels, Pro Accounts ) </li></ul>
  • 3. SlideShare Pro Accounts
  • 4.  
  • 5. Your users should understand your business model
  • 6. The first sales person should be YOU
  • 7. Understand the Sales Learning Curve before first sales hire
  • 8. Financial models are useful (to understand if it will scale)
  • 9. Get entire team on board
  • 10. More experiments are better
  • 11. Advertising <ul><li>Networks </li></ul><ul><li>Direct sales </li></ul><ul><li>Through partners </li></ul>
  • 12. Advertising needs massive scale <ul><li>Getting to 50 million in revenue </li></ul><ul><ul><li>General site, $1 RPM , 4 billion pageviews. </li></ul></ul><ul><ul><li>Demographic targeting, $5 RPM, 800 million pageviews </li></ul></ul><ul><ul><li>Endemic advertisers, $20 RPM, 200 million pageviews </li></ul></ul>
  • 13. Balancing ads and user experience
  • 14. Understanding Freemium <ul><li>Free + Premium </li></ul><ul><li>Metrics </li></ul><ul><ul><li>Conversion </li></ul></ul><ul><ul><li>Churn % </li></ul></ul><ul><ul><li>CLTV (Customer Lifetime Value) </li></ul></ul><ul><ul><li>User Acquisition cost </li></ul></ul>
  • 15. Practice customer development <ul><li>Release early </li></ul><ul><li>Listen to feedback </li></ul><ul><li>Charge for it from Day one </li></ul><ul><li>Iterate, iterate, iterate </li></ul>
  • 16. With paid products, your customers call and tell you what they will pay for!
  • 17. Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period
  • 18. Slides at: www.slideshare.net/rashmi

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