Revenue Streams for Startups - Rashmi Sinha

  • 1,468 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,468
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
34
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Why your startup needs multiple revenue models Rashmi Sinha SlideShare
  • 2. Background
    • SlideShare
    • Revenue experiments ( Advertising , LeadShare, AdShare, Channels, Pro Accounts )
  • 3. SlideShare Pro Accounts
  • 4.  
  • 5. Your users should understand your business model
  • 6. The first sales person should be YOU
  • 7. Understand the Sales Learning Curve before first sales hire
  • 8. Financial models are useful (to understand if it will scale)
  • 9. Get entire team on board
  • 10. More experiments are better
  • 11. Advertising
    • Networks
    • Direct sales
    • Through partners
  • 12. Advertising needs massive scale
    • Getting to 50 million in revenue
      • General site, $1 RPM , 4 billion pageviews.
      • Demographic targeting, $5 RPM, 800 million pageviews
      • Endemic advertisers, $20 RPM, 200 million pageviews
  • 13. Balancing ads and user experience
  • 14. Understanding Freemium
    • Free + Premium
    • Metrics
      • Conversion
      • Churn %
      • CLTV (Customer Lifetime Value)
      • User Acquisition cost
  • 15. Practice customer development
    • Release early
    • Listen to feedback
    • Charge for it from Day one
    • Iterate, iterate, iterate
  • 16. With paid products, your customers call and tell you what they will pay for!
  • 17. Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period
  • 18. Slides at: www.slideshare.net/rashmi