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Revenue Streams for Startups - Rashmi Sinha
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Revenue Streams for Startups - Rashmi Sinha

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Transcript

  • 1. Why your startup needs multiple revenue models Rashmi Sinha SlideShare
  • 2. Background
    • SlideShare
    • Revenue experiments ( Advertising , LeadShare, AdShare, Channels, Pro Accounts )
  • 3. SlideShare Pro Accounts
  • 4.  
  • 5. Your users should understand your business model
  • 6. The first sales person should be YOU
  • 7. Understand the Sales Learning Curve before first sales hire
  • 8. Financial models are useful (to understand if it will scale)
  • 9. Get entire team on board
  • 10. More experiments are better
  • 11. Advertising
    • Networks
    • Direct sales
    • Through partners
  • 12. Advertising needs massive scale
    • Getting to 50 million in revenue
      • General site, $1 RPM , 4 billion pageviews.
      • Demographic targeting, $5 RPM, 800 million pageviews
      • Endemic advertisers, $20 RPM, 200 million pageviews
  • 13. Balancing ads and user experience
  • 14. Understanding Freemium
    • Free + Premium
    • Metrics
      • Conversion
      • Churn %
      • CLTV (Customer Lifetime Value)
      • User Acquisition cost
  • 15. Practice customer development
    • Release early
    • Listen to feedback
    • Charge for it from Day one
    • Iterate, iterate, iterate
  • 16. With paid products, your customers call and tell you what they will pay for!
  • 17. Comparing revenue from diff models Multiple models balance this out Bookings Realized Revenue Collections Advertising: Networks N/A When ad is run 30 days Advertising: Direct Sales IO is signed When ad is run 45-120 days later Subscriptions Subscription agreement Subscription period Beginning of each subscription period
  • 18. Slides at: www.slideshare.net/rashmi