For smart consumers, Farecast helps youFirst, positioning s make informedWhat are we going to decisions whenstand for and to whom purchasing travel.
Second, Tagline Know when tothat willMemorable phrase buysum up the tone andpremise of a brand
Functional: trustedadvisors, travel pricing expertsThird, Brand BeneFunctional and emotionalbenefits – comes through Emotional: feel in thein what we doconfidentwe know, feel and what insay my purchase
First, Name TypeGeneric, Descriptive, Suggestive,Arbitrary, FancifulType Descriptive or Fanciful Generic Descriptive Suggestive ArbitraryTrademark Suggestive No YesMeaning High LowInvestment Low High
Second, SearchNot a scientific process… be Shortlist of names:creative and get feedbackpriceyeti, price, pricely, buyQ, decide
Third, NegotiatePeople can get emotional abouttheir domain’s valueDecide.com for $175K