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Keeping One Step Ahead - Bob Walsh

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Keeping One Step Ahead - Market, Motivation and Companies

Keeping One Step Ahead - Market, Motivation and Companies

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Keeping One Step Ahead - Bob Walsh Keeping One Step Ahead - Bob Walsh Presentation Transcript

  • Keeping one step ahead: Market, Motivation and Companies
  • The Old Map
  • Ten years ago, Either you were ( ), An Internet startup ( ), or A “shareware author” ( )
  • To create and sell software, You put software on a shelf and people bought it. Or you were an Application Service Provider and were about to go broke. Or you put it on your “web site home page” and maybe people would buy it.
  • Software ran on your desktop PC or one of those funny Macs.
  • The Old Map: You needed a company to build software. You needed a VC to fund the company. And software ran on a desk, where it belonged.
  • The Old Map: Build it and people will pay attention to it. Or not.
  • That was the way it was.
  • Until it wasn’t.
  • Two Billion People 2000 2010 From 381 million to 1,947 million - Oct. 2010, royal.pingdom.com
  • So what does the new map look like?
  • Maria Ly, co-founder of Skimble http://www.youtube.com/watch?v=jmlzR9MPtx8
  • It’s an App, App, App, App World! Apple iOS: 300,000 Apps, iPad coming on strong. Google Android: 100,000 Apps, here comes the tablets! Windows 7 Phone - Launching today, 90,000 employees told to go develop Apps. Apple again - the rise of the Mac App Store. Windows again - persistent rumors of a Windows App Store, once Microsoft Stores start to scale.
  • It’s an App, App, App, App World... But! Average price of an iPhone App: $4.03 Average price of top iPhone Apps: $2.14 (iPad apps averaging a buck more.) Google Apps are free or lower than that. Prognosis among Mac Developers: Prices will fall.
  • Have a story.
  • Have a good story.
  • Stories are pure signal in a world of noise.
  • Stories make you Sticky.
  • The New Map: The App-driven software industry: Self-funded, or funded by Angels and Super-Angels...
  • ...And they have heard it all before.
  • The New Map: You don’t need a company to build software. You don’t need a VC to fund the company. What you need, what you want, what you have to earn is Attention.
  • Linchpin: Are You Indispensable? “There are only two choices. Win by being more ordinary, more standard and cheaper. Or win by being faster, more remarkable, more human.” -Seth Godin
  • Drive: The Surprising Truth about what Motivates Us. “So we have a choice. We can cling to a view of human motivation that is more grounded in old habits than in modern science.” -Daniel Pink
  • Drive: The Surprising Truth about what Motivates Us. “Or we can listen to the research, drag our business and personal practices into the 21st century, and craft a new operating system to help ourselves, our companies, and our world work a little better.” -Daniel Pink
  • Attention is the new scarce resource.
  • thank you
  • Keeping one step ahead: Market, Motivation and Companies