great peer group: past winners were Apple ’s iPhone, and Frank Gehry’s Olympic Sculpture Park.
Computer scientist. User experience architect. Fellow at apple.
Visceral design is all about how things look, feel, and sound. Great visceral design makes people fall in love, want to own it, touch it. Cost and how well it works are afterthoughts. It appeals to what we ’ re hardwired to respond to…
Behavioral design is all about how things perform. Appearances don’t matter at all. Function over all. This is the hardest to get right. Don Norman assumes users should learn a product. I propose they shouldn’t have to learn at all. But explore and be get delightful results in any sequence.
“ reflective design is about the meaning of things. What does this using this product say about you? Its where your self image is.” – don norman
I would argue that in modern web services, its more important what user says about the product.
We’re hardwired to think certain things…
magical process of transforming common substances, usually of little value, into a substance of great value.
The essence and life of a product, and in turn the brand behind it, is built on the details.
Staged: Logo animated up front, then progress bar, then messages. Light, airy, fun. Introduction to the voice of Picnik from the very, very beginning of the experience.
Cold, sterile, stand-offish. By the end of this load, the user isn ’t very likely to expect an enjoyable experience.
Turn mundane, everyday UI interactions into something memorable and enjoyable.
Picnik the brand, and in this context Picnik Premium, is made to seem much more special.
inverse: what do you wantwhat does the product say people to say about the about the user? product?
what do we want people to say? Childhoodfriendly memories “Breathe of fresh air” EASY Irreverent soothsome CLEAN FAST SMOOTH Delightful FUN Converge many Non-corporate: things on one small surface: SIMPLE