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Building the Product - Garry Tan

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How to successfully build a product for your Startup by Posterous Co-Founder Garry Tan. Presentation at StartupDay 2010. http://www.seattle20.com/startupday

Business
1 of 24
The Product-Driven STATE OF MIND Garry Tan // cofounder, posterous.com SEATTLE STARTUP DAY 2010
 
1 // HATE
 
Focus on solving problems Most things are solved pretty poorly.
Avid Technologies by Bill Warner (1987)
Being useless in new ways does not make yours fundamentally different from the previous useless products. // Paul Buchheit, creator of Gmail and Friendfeed
2 // SHIP
Ship a quantum of product
Posterous at launch in 2008
Amazon.com in 1994
Facebook in 2004
Why a quantum of product? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shipping ,[object Object],[object Object]
3 // LOVE
We’re not building cars, we’re throwing awesome parties
 
Fanatical Customer Support ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Study of Usenet New Posters Of newcomers who post and get no reply -- 16% came back . Those who do get a reply (even one!) -- 26% came back.
What a 10% difference in growth rate will do in 24 months....
[object Object],[object Object],[object Object],The Product-Driven STATE OF MIND
 
Thank you! ,[object Object],[object Object]

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Building the Product - Garry Tan

Editor's Notes

  1. 1) There are a lot of problems in the world. 2) They are solved in a half-assed way. 3) You are put here on this earth to fix them.
  2. Computers are extremely frustrating examples: PC Load letter from office space Bill Gates couldn’t use Movie Maker without an insane number of steps
  3. IDEAS SHOULD BE ABOUT PROBLEMS There are a billion problems. Choose one. AngerAvoid technology for technology’s sake.We’re put on this earth to make each other’s experiences better. Being useless in new ways does not make your fundamentally different from the previous useless products. ~Paul Buchheit
  4. 1) Quantum of Product, aka Minimum Viable product 2) Get it in the hands of users. 3) Iterate We could hem and haw all day about problems, but it’s nothing til we...
  5. No autopost, no web editor, no RSS! Minimal. Amazon launched in 1994 Book reviews in 1996 YEARS. Then iterate.
  6. 1) Fanatical customer support 2) Great parties
  7. We’re not building cars here. It’s not about the technology.
  8. It’s about throwing an excellent party.