Aviel Ginzburg & Adam Schoenfeld - Co-founding: The good, the bad, the ugly

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  • You can’t just hire developers to build your business planYou can’t just find a business monkey to make money for you off what you’re building
  • Putting thought into this was good though, but it lasted 2 months and then Adam became CEOThe idea of the formality was important, but the real deal never was, the details are asinine and hilarious- Adam acted like a full co-founder, so we made him one, you can’t “hire” a co-founder
  • You better really like the person since you can’t have sex with them.Can’t expect to agree on everything, but you can’t turn it into a decision by committee, trust them
  • Disagreed on selling the company.Drunk in hotel room in SF (Ritz) and got in a fight about the people product.Couldn’t agree on product roadmap.Decided to build simply measured.
  • Love your co-founder.


  • 1. Our History
  • 2. Picking the Right Co-Founders Was The First Step in Our Model… Team Market Product
  • 3. Tech GuyProduct Guy Business Guy
  • 4. HOW?
  • 5. Measuring Our Own Weaknesses• We focused on what we sucked at, not what we were good at.• We created a formal trial period to validate our hypothesis.• We got drunk and talked with our guards down (key to the dating process and the marriage)• We argued.
  • 6. Pulling The Trigger
  • 7. Dating
  • 8. The Trial Period(That Never Really Happened)
  • 9. It’s a Marriage (A Sexless Marriage)
  • 10. Take-Aways From Our Good, Bad, Ugly Recognize weakness Good Date before your propose Don’t over-engineer Bad Don’t Take for granted It’s a marriage for Ugly better or worse
  • 11. END