1. Slides 9,10 & 11 Mandatory Pages on Financial Analysis, Sustainability and Status
Financial Analysis:
whereas:
1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+
1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+
1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+
1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1+1= 100
1 100
This is a simple formula describing why consumers can change a corporation but why a corporation
can not change consumers.
Sustainability:
I am not planning to run Vessels of Intention sustainably. It is my hope that Vessels of Intention will
help to create the awareness that beverage containers that are not reused many times are not good. If I
am successful to this end, there will be no need for Vessels of Intention, since, once consumers realize
this, an alternative re-useable beverage container will become available and the problem will be solved.
Then Vessels of Intention can continue in the realm of Art, where it belongs.
Status
Receiving a $50,000 investment in Vessels of Intention will not effect my business in the least. Each
Vessel sells for about $18 plus costs at my etsy store. Since I only make one vessel per day, it will take
about 7.6 years for me to retire that investment. The real benefit I see to my endeavour is the
possibility that some person will get the benefit of using a vessel in the same way that I have. If
Starbucks gives a 10 cent discount when a customer brings her own cup, after the same 7.6 years, that
customer will have saved $277. This savings; as well as the savings of not having to manufacture
2774 beverage containers, ship them to Starbucks, and deliver them back to a landfill is the reward.
And the possibility that those very cups will impart a small dose of chemicals into the same customer
2777 times is a health hazard that I would be proud to alleviate, Gratis.
Take this savings, which is for one consumer once per day, and multiply it by every CRV collected and
multiply that by every consumer every time they throw away a beverage container and it becomes
obvious how Forbes can estimate that, “America is Throwing Away $11.4 Billion a Year”
http://www.forbes.com/sites/amywestervelt/2012/07/18/why-is-america-throwing-away-11-4-billion-a-year/
I think most of the packaged goods Forbes studied would fit nicely into a Mason Jar.