The PPC/SEO Disconnect PPC
spend = 92% of Internet marketing dollars <10% of all clicks are made on PPC ads SLIDE MASTER – COVERPAGE Organic clicks yield >90% of all traffic 8% of all SEM spend is spent on SEO
Top Social Networking Sites in
India Total India - Age 15+, Home & Work Total Unique Visitors (000) Source: comScore Media Metrix Jul 2009 Jul 2010 % Change Total Internet : Total Audience 35,028 39,562 13 Social Networking 23,255 33,158 43 Facebook.com 7,472 20,873 179 Orkut 17,069 19,871 16 SLIDE MASTER – COVERPAGE Bharatstudent.com 4,292 4,432 3 Yahoo! Pulse N/A 3,507 N/A Twitter 984 3,341 239 LinkedIn.com N/A 3,267 N/A Zedge.net 1,767 3,206 81 Ibibo.com 1,562 2,960 89 Yahoo! Buzz 542 1,807 233 Shtyle.fm 407 1,550 281
Online Marketing With Offline Conversions
• ~$917 billion worth of retail sales last year were “web-influenced” SLIDE MASTER – COVERPAGE • Online + web-influenced offline sales = 42% of total retail sales • By 2014, the web will influence = 53% Forrester Research March 2010
What Can The Data Tell
You? • Where your customers frequent. When • How frequently. With whom • What deals make them move/change • Their interests SLIDE MASTER – COVERPAGE • Their purchasing ability • Daily, weekly, monthly buying patterns • That your customer searched for your product • Whether they exercise, drink tea, smoke have trouble sleeping, work 2 jobs…
8. 1-800 Number Having a
toll free number in addition to a local phone number SLIDE MASTER – COVERPAGE can increase sales by up to 8%.
9. Money Back Guarantee Using
a 45 day money back guarantee instead of a 30 day SLIDE MASTER – COVERPAGE money back guarantee can reduce returns by up to 21%.
10. Red Text Having red
text on a squeeze page (lead gen) can increase conversions SLIDE MASTER – COVERPAGE by up to 13% and having red text on an ecommerce site can reduce conversions by up to 16%.
+ 1 more. Live Chat
Add a live chat to your website can increase conversions between 5- 13% SLIDE MASTER – COVERPAGE
Gillian@seomoz.org @SEOmom SLIDE MASTER –
COVERPAGE Use code: WHITEHAT2010 25% discount For more information, visit us at www.seomoz.org All Content and Intellectual Property is under Copyright Protection, SEOmoz 1996-2010