Productivity Tips For The Busy Search Marketer SMX West – Santa Clara 2009 Presented by David Wallace CEO, SearchRank w w ...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m...
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Productivity Tips For the Busy Search Marketer - SMX West 2009

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Productivity Tips For the Busy Search Marketer - SMX West 2009

  1. 1. Productivity Tips For The Busy Search Marketer SMX West – Santa Clara 2009 Presented by David Wallace CEO, SearchRank w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m
  2. 2. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Run full service SEM </li></ul></ul><ul><ul><li>Write for 7 blogs </li></ul></ul><ul><ul><li>Manage 3 directories </li></ul></ul><ul><ul><li>Follow 100+ blogs in RSS reader </li></ul></ul><ul><ul><li>Active on Twitter/ social media </li></ul></ul><ul><ul><li>Respond to all RFPs </li></ul></ul><ul><ul><li>Liaison for all clients </li></ul></ul>I AM VERY BUSY Daily Duties
  3. 3. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m ROUTINE
  4. 4. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Take care of new emails that require little or no response right away </li></ul></ul><ul><ul><li>By categorizing blog feeds, I can sift through new ones quickly </li></ul></ul><ul><ul><li>Open new posts in separate tab that I want to write a post about </li></ul></ul><ul><ul><li>Click on TwitterFox icon and look for DMs or @ replies only </li></ul></ul><ul><ul><li>Process usually takes 30 – 60 minutes, depending on volume </li></ul></ul>ROUTINE Begin Day With Email, Bloglines & Twitter
  5. 5. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>5 of 7 blogs I write for cover industry-related news </li></ul></ul><ul><ul><li>Creative or resourceful posts can be scheduled anytime </li></ul></ul><ul><ul><li>Posts covering industry news need immediate attention </li></ul></ul><ul><ul><li>Read, write & publish </li></ul></ul><ul><ul><li>This process can run anywhere from 30 minutes to several hours </li></ul></ul>ROUTINE Writing New Posts
  6. 6. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>The remainder of the day can be filled with multiple tasks including… </li></ul></ul><ul><ul><li>Working on client projects </li></ul></ul><ul><ul><li>Dealing with clients </li></ul></ul><ul><ul><li>Responding to RFPs </li></ul></ul><ul><ul><li>Dealing with finances </li></ul></ul><ul><ul><li>Developing new business </li></ul></ul><ul><ul><li>Managing employees </li></ul></ul><ul><ul><li>Writing more blog posts </li></ul></ul><ul><ul><li>Running errands </li></ul></ul><ul><ul><li>Etc. etc., etc. </li></ul></ul><ul><ul><li>Without having a routine, at least to start the day, I’d fail to be productive </li></ul></ul>ROUTINE Everything Else
  7. 7. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>I use Outlook Express </li></ul></ul><ul><ul><li>Utilize extensive category structure </li></ul></ul><ul><ul><li>Only keep ‘pending’ emails </li></ul></ul><ul><ul><li>Important non-pending emails saved to hard drive </li></ul></ul><ul><ul><li>Non-important, non-pending emails are discarded </li></ul></ul><ul><ul><li>Outlook Express Backup Genie </li></ul></ul>EMAIL Effectively Managing Email Overload
  8. 8. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Inbox - Pending </li></ul></ul><ul><ul><li>Clients - Complete Projects - Current Projects - SEM Maintenance </li></ul></ul><ul><ul><li>This & That - Conferences & Meet-ups - SMX West - SEMpdx Searchfest - Copyright Infringement - Copyright Infringer Folder - Travel </li></ul></ul>EMAIL My Outlook Express Category Structure <ul><ul><li>Prospects - Advertising/Lead Gen - Hot - Leads - Processing - Shelved - SearchRank - Hot - Leads - Processing - Shelved - Etc. </li></ul></ul><ul><ul><li>SEM Maintenance </li></ul></ul>
  9. 9. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Bookmark items I’m interested in </li></ul></ul><ul><ul><li>Bookmark items people ask me to </li></ul></ul><ul><ul><li>Bookmark our own stuff </li></ul></ul><ul><ul><li>Managing the chaos: </li></ul></ul><ul><ul><li>I do not visit individual blogs </li></ul></ul><ul><ul><li>I use Bloglines to manage feeds </li></ul></ul><ul><ul><li>I use categories within Bloglines </li></ul></ul>SOCIAL BOOKMARKING 3 Forms of Social Bookmarking
  10. 10. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Anthem (feeds related to the community I live in) </li></ul></ul><ul><ul><li>Christian Stuff </li></ul></ul><ul><ul><li>Disney/Amusement Parks </li></ul></ul><ul><ul><li>General News </li></ul></ul><ul><ul><li>Affiliate/Contextual </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Conferences </li></ul></ul><ul><ul><li>Search Engines (official blogs of search engines) </li></ul></ul><ul><ul><li>Search/Social Media News (Search Engine Land, Mashable) </li></ul></ul>SOCIAL BOOKMARKING My Bloglines Category Structure <ul><ul><li>SEM/SMM (individual bloggers I follow) </li></ul></ul><ul><ul><li>Social News & Forums </li></ul></ul><ul><ul><li>Clients (feeds from Client’s blogs) </li></ul></ul><ul><ul><li>Company Blogs (feeds from our own blogs) </li></ul></ul><ul><ul><li>Friends (personal blogs) </li></ul></ul><ul><ul><li>Yahoo! Answers (open question feeds) </li></ul></ul>
  11. 11. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Limit activity on social sites </li></ul></ul><ul><ul><li>Avoid time wasters (i.e. Facebook) </li></ul></ul><ul><ul><li>When submitting content, submit where you will derive most benefit. </li></ul></ul><ul><ul><li>If submitting to multiple locations, SocialMarker is one of many tools http://www.socialmarker.com </li></ul></ul>SOCIAL BOOKMARKING Be Selective Where You Are Involved
  12. 12. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>TwitterFox (PC) - Post, reply and direct message - Updates every 3 – 30 min. - Plays sound on updates - Switch between multiple accts. </li></ul></ul><ul><ul><li>TwitterBerry (mobile phone) </li></ul></ul><ul><ul><li>Many other apps as well! </li></ul></ul><ul><ul><li>Key is to use for benefit and not allow Twitter to rob you of productivity </li></ul></ul>TWITTER Beneficial or Time Waster?
  13. 13. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Let somebody else respond to them (I’m not there yet) </li></ul></ul><ul><ul><li>Give each one careful consideration (i.e. listen to goals and needs, evaluate site and current visibility) but… </li></ul></ul><ul><ul><li>Use form letters and inserts </li></ul></ul>RFPs RFPs Can Be Huge Time Wasters
  14. 14. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>With 2 business sites, 7 blogs, and 3 directories to manage, it is difficult to find time to work on these, not to mention the countless additional internal projects we have brewing. You either allow client work to suffer or your own stuff is constantly being placed on the backburner. </li></ul></ul>SEM MANAGEMENT Everyone Is On a Schedule <ul><ul><li>Make sure all regularly scheduled work is complete by 20 th of each month. </li></ul></ul><ul><ul><li>Still have to respond to client emails/calls, respond to RFPs, etc. but… </li></ul></ul><ul><ul><li>We typically have a whole week (sometimes more) to… - Work on internal projects - Develop new projects - Develop new business - Write lots of content </li></ul></ul>
  15. 15. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m SEM MANAGEMENT
  16. 16. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m <ul><ul><li>Have some kind of a routine </li></ul></ul><ul><ul><li>Deal with email wisely </li></ul></ul><ul><ul><li>Be selective when social bookmarking </li></ul></ul><ul><ul><li>Make Twitter beneficial and not a time waster </li></ul></ul><ul><ul><li>Simplify the RFP process </li></ul></ul><ul><ul><li>Leave room for yourself when scheduling maintenance tasks </li></ul></ul>FINAL THOUGHTS
  17. 17. w w w . s e a r c h r a n k . c o m SMX West 2009 Santa Clara, CA Copyright SearchRank w w w . s e a r c h r a n k . c o m David Wallace SearchRank www.searchrank.com Search & Social Media Marketing Since 1997 THANK YOU!
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