Convergence of Social & Search Pubcon 2013

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In this session I speak about how one can impact their overall search visibility utilizing social media.

In this session I speak about how one can impact their overall search visibility utilizing social media.

More in: Business , Technology
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  • 1. Convergence of Social & Search Image Source: http://www.bluesqaretips.com Presented by: David Wallace CEO/Founder - SearchRank @DavidWallace
  • 2. Killer Social Media Presence It is not enough to have a great web site anymore; you must also have a kick-ass social media presence which offers the following benefits: 1. Branding Opportunities 2. Build a Community Around Brand 3. Customer Service 4. Online Reputation Management 5. Obtain Social Signals 6. Promote Content (more later) @DavidWallace
  • 3. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials @DavidWallace
  • 4. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site @DavidWallace
  • 5. @DavidWallace
  • 6. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) @DavidWallace
  • 7. @DavidWallace
  • 8. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) - Show social media icons in email signatures @DavidWallace
  • 9. @DavidWallace
  • 10. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) - Show social media icons in email signatures - Social media apps in web site (Latest Tweets, Facebook Friends) @DavidWallace
  • 11. @DavidWallace
  • 12. Content Creation Whatever content you create, it should originate on your blog. This can include... - Posts/Articles - Interviews - White Papers / Studies - Polls / Surveys - Webinars - New Products / Services - Contests / Giveaways - Promotions / Sales - Videos - Infographics @DavidWallace
  • 13. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! @DavidWallace
  • 14. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter @DavidWallace
  • 15. @DavidWallace
  • 16. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter - Facebook @DavidWallace
  • 17. @DavidWallace
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  • 20. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter - Facebook - Google + @DavidWallace
  • 21. @DavidWallace
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  • 23. @DavidWallace
  • 24. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr @DavidWallace
  • 25. @DavidWallace
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  • 31. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest @DavidWallace
  • 32. @DavidWallace
  • 33. @DavidWallace
  • 34. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest and if applicable... - StumbleUpon - LinkedIn - YouTube @DavidWallace
  • 35. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest - Vimeo Instagram Vine Reddit Slideshare and the list goes on… and if applicable... - StumbleUpon - LinkedIn - YouTube @DavidWallace
  • 36. Case Study: Infographic Journal The Stats: - Site turned 2 years old on 9/28 - Have never done any link building - 0 posts to 3,500+! - 7 to 10 posts published daily - 0 backlinks to 68,000! - Current Alexa Rank of 32,730! - 65,000 monthly visitors - Social media followers continue to increase daily! @DavidWallace
  • 37. Even though this post was published in April 2012, it is the 5th most visited page for the month of September 2013! Infographics are the gift that keeps on giving!
  • 38. Infographic Marketing While a relatively new term to Internet marketing, infographics have been used throughout history, even dating back to the cavemen. Image Source: http://www.chrismadden.co.uk @DavidWallace
  • 39. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  • 40. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  • 41. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  • 42. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  • 43. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  • 44. Back It Up With Research Once you have a great idea in place, it’s time to gather the research. - Historical Facts - Current Data/Trends - Creative Ideas - Original Sources - List citations! @DavidWallace
  • 45. Make Sure She’s Pretty A good idea is crucial, but how it looks is not far behind in importance. Ugly infographics only clutter up the Internet! @DavidWallace
  • 46. Measure For Success Measure 3-4 Weeks After Publishing • Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page. • Utilize backlink checkers such as Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer to discover who has linked back to the piece. • Finally you’ll want to see how the content did on the most popular social networks. @DavidWallace
  • 47. Measure For Success Measure 3-4 Weeks After Publishing • Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page. • Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s Open Site Explorer to discover who has linked back to the piece. • Finally you’ll want to see how the content did on the most popular social networks. Social Media Count Tool http://www.feedthebot.com/tools/social/ @DavidWallace
  • 48. Key Takeaways • It is not only crucial to have a great web site, one must have a kickass social media presence as well to succeed in online marketing. • Integrate your social media into your web site, traditional advertising, and even email signatures. • Have a content marketing strategy in place and promote original content from your site via your social media platforms. • Infographics that are well thought out, well designed and marketed aggressively can do very well across multiple social platforms. • If you have yet to establish a social media presence on all the major sites, what are you waiting for? @DavidWallace
  • 49. Thank You! David Wallace DavidWallace SearchRank SearchRank searchrank.com bit.ly/A4JQfW infographicjournal.com Download This Presentation at: http://searchrank.com/pubconvegas2013 @DavidWallace