Convergence of Social & Search

Image Source: http://www.bluesqaretips.com

Presented by:

David Wallace
CEO/Founder - Sea...
Killer Social Media Presence
It is not enough to have a great web site anymore; you must
also have a kick-ass social media...
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials

@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons...
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons...
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons...
@DavidWallace
Integration of Social Media
Integration Social Media Into Web Site and Other Marketing
Materials
- Show social media icons...
@DavidWallace
Content Creation
Whatever content you create, it should originate on your blog.
This can include...
- Posts/Articles
- Int...
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!

@...
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- ...
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- ...
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
- ...
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
...
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
...
@DavidWallace
@DavidWallace
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
...
Promoting Content via Social Media
Promote content to your social media sites, always LINKING
BACK to original content!
-
...
Case Study: Infographic Journal
The Stats:
- Site turned 2 years old on 9/28
- Have never done any link building
- 0 posts...
Even though this post was published in April 2012,
it is the 5th most visited page
for the month of September 2013!
Infogr...
Infographic Marketing
While a relatively new term to Internet marketing, infographics have been used
throughout history, e...
It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!

@DavidWall...
It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!

@DavidWall...
It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!

@DavidWall...
It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!

@DavidWall...
It All Starts With a Great Idea
Every great piece of content has to have its origin in the
quality of an idea!

@DavidWall...
Back It Up With Research
Once you have a great idea in place, it’s time to gather the
research.

- Historical Facts
- Curr...
Make Sure She’s Pretty
A good idea is crucial, but how it looks is not far behind in importance.
Ugly infographics only cl...
Measure For Success
Measure 3-4 Weeks After Publishing
•

Use Google Analytics or similar to see how many people visited t...
Measure For Success
Measure 3-4 Weeks After Publishing
•

Use Google Analytics or similar to see how many people visited t...
Key Takeaways
• It is not only crucial to have a great web site, one must have a kickass social media presence as well to ...
Thank You!
David Wallace

DavidWallace
SearchRank
SearchRank

searchrank.com

bit.ly/A4JQfW

infographicjournal.com
Downlo...
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
Convergence of Social & Search  Pubcon 2013
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Convergence of Social & Search Pubcon 2013

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In this session I speak about how one can impact their overall search visibility utilizing social media.

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Convergence of Social & Search Pubcon 2013

  1. 1. Convergence of Social & Search Image Source: http://www.bluesqaretips.com Presented by: David Wallace CEO/Founder - SearchRank @DavidWallace
  2. 2. Killer Social Media Presence It is not enough to have a great web site anymore; you must also have a kick-ass social media presence which offers the following benefits: 1. Branding Opportunities 2. Build a Community Around Brand 3. Customer Service 4. Online Reputation Management 5. Obtain Social Signals 6. Promote Content (more later) @DavidWallace
  3. 3. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials @DavidWallace
  4. 4. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site @DavidWallace
  5. 5. @DavidWallace
  6. 6. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) @DavidWallace
  7. 7. @DavidWallace
  8. 8. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) - Show social media icons in email signatures @DavidWallace
  9. 9. @DavidWallace
  10. 10. Integration of Social Media Integration Social Media Into Web Site and Other Marketing Materials - Show social media icons on web site - Show social media icons on traditional ads (TV, print, biz cards, etc.) - Show social media icons in email signatures - Social media apps in web site (Latest Tweets, Facebook Friends) @DavidWallace
  11. 11. @DavidWallace
  12. 12. Content Creation Whatever content you create, it should originate on your blog. This can include... - Posts/Articles - Interviews - White Papers / Studies - Polls / Surveys - Webinars - New Products / Services - Contests / Giveaways - Promotions / Sales - Videos - Infographics @DavidWallace
  13. 13. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! @DavidWallace
  14. 14. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter @DavidWallace
  15. 15. @DavidWallace
  16. 16. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter - Facebook @DavidWallace
  17. 17. @DavidWallace
  18. 18. @DavidWallace
  19. 19. @DavidWallace
  20. 20. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter - Facebook - Google + @DavidWallace
  21. 21. @DavidWallace
  22. 22. @DavidWallace
  23. 23. @DavidWallace
  24. 24. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr @DavidWallace
  25. 25. @DavidWallace
  26. 26. @DavidWallace
  27. 27. @DavidWallace
  28. 28. @DavidWallace
  29. 29. @DavidWallace
  30. 30. @DavidWallace
  31. 31. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest @DavidWallace
  32. 32. @DavidWallace
  33. 33. @DavidWallace
  34. 34. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest and if applicable... - StumbleUpon - LinkedIn - YouTube @DavidWallace
  35. 35. Promoting Content via Social Media Promote content to your social media sites, always LINKING BACK to original content! - Twitter Facebook Google + Tumblr Pinterest - Vimeo Instagram Vine Reddit Slideshare and the list goes on… and if applicable... - StumbleUpon - LinkedIn - YouTube @DavidWallace
  36. 36. Case Study: Infographic Journal The Stats: - Site turned 2 years old on 9/28 - Have never done any link building - 0 posts to 3,500+! - 7 to 10 posts published daily - 0 backlinks to 68,000! - Current Alexa Rank of 32,730! - 65,000 monthly visitors - Social media followers continue to increase daily! @DavidWallace
  37. 37. Even though this post was published in April 2012, it is the 5th most visited page for the month of September 2013! Infographics are the gift that keeps on giving!
  38. 38. Infographic Marketing While a relatively new term to Internet marketing, infographics have been used throughout history, even dating back to the cavemen. Image Source: http://www.chrismadden.co.uk @DavidWallace
  39. 39. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  40. 40. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  41. 41. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  42. 42. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  43. 43. It All Starts With a Great Idea Every great piece of content has to have its origin in the quality of an idea! @DavidWallace
  44. 44. Back It Up With Research Once you have a great idea in place, it’s time to gather the research. - Historical Facts - Current Data/Trends - Creative Ideas - Original Sources - List citations! @DavidWallace
  45. 45. Make Sure She’s Pretty A good idea is crucial, but how it looks is not far behind in importance. Ugly infographics only clutter up the Internet! @DavidWallace
  46. 46. Measure For Success Measure 3-4 Weeks After Publishing • Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page. • Utilize backlink checkers such as Raven Tools’ Backlink Explorer and SEOmoz’s Open Site Explorer to discover who has linked back to the piece. • Finally you’ll want to see how the content did on the most popular social networks. @DavidWallace
  47. 47. Measure For Success Measure 3-4 Weeks After Publishing • Use Google Analytics or similar to see how many people visited the Infographic, learn where they came from and even discover what they did after landing on the page. • Utilize backlink checkers such as Raven Tools’ Backlink Explorer and Moz’s Open Site Explorer to discover who has linked back to the piece. • Finally you’ll want to see how the content did on the most popular social networks. Social Media Count Tool http://www.feedthebot.com/tools/social/ @DavidWallace
  48. 48. Key Takeaways • It is not only crucial to have a great web site, one must have a kickass social media presence as well to succeed in online marketing. • Integrate your social media into your web site, traditional advertising, and even email signatures. • Have a content marketing strategy in place and promote original content from your site via your social media platforms. • Infographics that are well thought out, well designed and marketed aggressively can do very well across multiple social platforms. • If you have yet to establish a social media presence on all the major sites, what are you waiting for? @DavidWallace
  49. 49. Thank You! David Wallace DavidWallace SearchRank SearchRank searchrank.com bit.ly/A4JQfW infographicjournal.com Download This Presentation at: http://searchrank.com/pubconvegas2013 @DavidWallace
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