SEO: Rules of Engagement and Metrics - MorCon 2012

SEO: Rules of Engagement and Metrics Francis Gary VirayMastering Online Ranking Conference (MORCON) 2012

SEO: Rules ofEngagement andMetrics

Practices followed or behaviordisplayed by the participants.

Know that there’s no silver bullet to SEO.

Adhere to SEO best practices.

Black Hat techniques?Bl k H t t h i ?Leave that to your own sites.

Be updated updated.(What works beforeMIGHT not work now!) )

Do tests beforeimplementing it toyour clients.

Strategies ?We have lots of that.

Never promise rank one.

Is he for real?

Ensure Goals/KPIs are met.

Gather Historical Data.

Ask for Analytics Data.

GoogleWebmasterTools.

Past SEO activities activities.

This client claims they are not satisfied with their previous SEO ti fi d ith th i i SEOprovider, etc. I think there is a bigger problem!

Clients are clever. They can use data too. Learn to spot the variation.

Do an initialsite audit.

Use SEO Tools.OSE, MajesticSEO, Ahrefs, Raven.

Believe the Dataand not claims.

Ask the Objectives/Goals.

Phone Calls. Micro/Macro. Bounce Rate.Contact Forms. Downloads.Organic Traffic Traffic.

Set a Benchmark.

Set the KPIs/Metrics via Analytics.

Breakdown SEO Campaigns into granular level.

Monitoring sheets sheets.Reporting Frequency Blog outreach. Editorial Calendar. Business Listings. Blogposts. Guest posts.

Quantify. Quantify. Quantify. y y y

Search Opt Media Tool to work closely with developers http://goo.gl/XDWDE

Determine Responsibility Centers.

Written Contracts. Honor them.

Set a Realistic Guarantee.

The client wanted 100% increase… The client wanted 100% increaseI adjusted the target based on SEO forecast we’ve gathered.

Seal Team.

SEO Metrics

Create Annotations Create Annotations! To track milestones, updates, misc.

Content Efficiency Analysis Report http://goo.gl/0XqJY Idea credit: Avinash Kaushik Based on Goals Page Titles, Visitor Type, City

Content Efficiency Analysis Report http://goo.gl/0XqJY Idea credit: Avinash Kaushik Non‐paid search traffic Use custom segments

Visitor Acquisition Efficiency Analysis http://goo.gl/izhMI Idea credit: Avinash Kaushik

Visitor Acquisition Efficiency Analysis http://goo.gl/izhMI

SEO Report Card http://goo.gl/PBsqt Idea credit: Himashu

SEO Report Card http://goo.gl/PBsqtIdea credit: Himashu

SEO Report Card – Long Tails http://goo.gl/PBsqt

SEO Report Card – Long Tails http://goo.gl/vPV7k

SEO Report Card – AdSense

Keyword Phrase – Advance Segment

Keyword Phrase – Advance Segment http://goo.gl/PBsqt ^[^.s-]+([.s-]+[^.s-]+){1}$

Keyword Phrase – Advance Segment

True Value of SEO $5, 461 75 $1 672 97 $5 461.75 + $1,672.97 = $ 7 134 72 7,134.72

True Value of SEO 2, 2 723 + 364 = 3 087 3,087

Conversion Segments Idea credit: Himashu

Conversion Segments

Custom Channel Grouping

Let us talk: @garyshack Visit us: www.searchoptmedia.comPhoto credits: Blackhawk Down Movie

http://www.searchoptmedia.com	468
http://www.scoop.it	124
http://techathand.net	105
http://storify.com	100
http://feeds.feedburner.com	1

SEO: Rules of Engagement and Metrics - MorCon 2012

by Gary Viray on Oct 02, 2012

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SEO: Rules of Engagement and Metrics - MorCon 2012 Presentation Transcript