Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results. ...

Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.

This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.

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  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.

Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results Presentation Transcript

  • 1. Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results h i h i l By: Francis Gary Vi B F i G Viray Founder, Search Opt Media Inc.
  • 2. I demand all my keywords to be ranked one in Google Google.
  • 3. This? You are doingwell, Sirwell Sir.
  • 4. No! For the keyword – “gangnam style”. gangnam style
  • 5. Sorry, I don t want to be don’twhacked by this guy.
  • 6. SEO – Search Engine Optimization.
  • 7. Traditional SEO is dying (if not dead).
  • 8. Forum profile creation.Article directory submission. Link wheels. Link Exchange to game SERP. All crap link b ildi ll li k building.
  • 9. Web Spam Sheriff Quality Content February 23, 2011April 24, 2012 Tag Team: Panda + Penguin T T P d P i
  • 10. Is SEO all about searchengine ranking?
  • 11. Forget about it. g
  • 12. “Look at historical data and show him how many conversions he gets from long‐tail keywords, compared to  fat headtail keywords compared to fat head keywords. “ – Ian Lurie“Show him conversions for keywords, focus on overall value of the site. If he is not convinced, than find another client.“  i d h fi d h li “– Goran Candrlic
  • 13. ROI. Conversion. Real Value.Long Tail Keywords.
  • 14. Content and Agile marketing are thebuzz words in the SEO world world.
  • 15. SEO starts with Quality Content Content.
  • 16. online videos.Infographics.memes.white papers.ebooks.blogposts.news.newspress releases.guest posts.
  • 17. Hellish Website Navigation.
  • 18. Easytouse.
  • 19. We Target Personas.W T g tP
  • 20. Google SUX!
  • 21. Map Address, Ph Add Phones, Business HoursAuthorship
  • 22. Well-researched.Focused on story.Targeted.T g t dEngaging.Remarkable.RemarkableImpacts ROI.
  • 23. MapsIs this what kfc Philippines wants? Real Addresses, Phones
  • 24. We Target Personas.W T g tP
  • 25. Build a list of  u d a st opeople who wanted to share the content.
  • 26. Mavens. Connectors. Thought Leaders. Digital Influencers. Digital Influencers
  • 27. Share RateSh RScrape RateRSS subscribersRSS subscribers Idea credits:  @pointblankseo @ipullrank
  • 28. How aboutPagerank? g
  • 29. Forget about it. g
  • 30. We have 250+ factors. Don’t chase them. ’
  • 31. How aboutlinks?
  • 32. Of course!Quality Links.
  • 33. Follow o oEngagePitchValue Proposition
  • 34. Some Tools you can use.
  • 35. Count RSS Subscribers.
  • 36. http://www.sleepingtime.org Thanks  to: @jennita
  • 37. http://tweetreach.com
  • 38. http://socialstatistics.comhttp://socialstatistics com
  • 39. What SEOs really do?Google. Bing.Yahoo.
  • 40. Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User Experience, Information Architecture, Indexing, hi d i Page Speed. Share Rate, Scrape Rate, Bounce Rate, Conversions, CRO, etc.Local SEO, Authorship, LinkProspecting, Engage with digitalinfluencers.influencers
  • 41. ROI. Conversion. Real Value.
  • 42. SEO is not sorcery.
  • 43. Let us talk: @garyshack Visit us: www.searchoptmedia.comPhoto credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images