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Hitting Page 1: How Influencers and Brand Advocates                are Shaping Search Engine Results                     h...
I demand all my keywords to be ranked one in Google                                             Google.
This? You are doingwell, Sirwell Sir.
No! For the keyword – “gangnam style”.                       gangnam style
Sorry, I don t want to be         don’twhacked by this guy.
SEO – Search Engine Optimization.
Traditional SEO is dying (if not dead).
Forum profile creation.Article directory submission.                Link wheels.  Link Exchange to game SERP.       All cr...
Web Spam Sheriff                               Quality Content                                           February 23, 2011...
Is SEO all about searchengine ranking?
Forget about it.   g
“Look at historical data and show him how many conversions he gets from long‐tail keywords, compared to  fat headtail keyw...
ROI. Conversion. Real Value.Long Tail Keywords.
Content and Agile marketing are thebuzz words in the SEO world                      world.
SEO starts with Quality Content                        Content.
online videos.Infographics.memes.white papers.ebooks.blogposts.news.newspress releases.guest posts.
Hellish Website Navigation.
Easytouse.
We Target Personas.W T g tP
Google SUX!
Map               Address, Ph               Add      Phones,             Business HoursAuthorship
Well-researched.Focused on story.Targeted.T g t dEngaging.Remarkable.RemarkableImpacts ROI.
MapsIs this what kfc Philippines wants?                     Real Addresses, Phones
We Target Personas.W T g tP
Build a list of  u d a st opeople who wanted to share the content.
Mavens. Connectors. Thought Leaders. Digital Influencers. Digital Influencers
Share RateSh    RScrape RateRSS subscribersRSS subscribers                   Idea credits:                    @pointb...
How aboutPagerank?  g
Forget about it.   g
We have 250+ factors.   Don’t chase them.      ’
How aboutlinks?
Of course!Quality Links.
Follow  o oEngagePitchValue Proposition
Some Tools you can use.
Count RSS Subscribers.
http://www.sleepingtime.org                              Thanks  to: @jennita
http://tweetreach.com
http://socialstatistics.comhttp://socialstatistics com
What SEOs really do?Google. Bing.Yahoo.
Research, Target Personas,  Create Content, Editorial                 ,  Calendar, Syndicate/Push  content online.        ...
ROI. Conversion. Real Value.
SEO is not sorcery.
Let us talk: @garyshack        Visit us: www.searchoptmedia.comPhoto credits: Donnie Brasco, Nacho Libre & The Fockers Mov...
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results
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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results

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Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results.

This is my presentation during the Digital Influencers Summit 2012 (September 29, 2012) at SMX, MOA, Philippines.

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  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • SEO is process to make your best content be found on the web via search engines to get its maximum benefit. Be it for branding, e-commerce, services, etc.
  • Transcript of "Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Results"

    1. 1. Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results h i h i l By: Francis Gary Vi B F i G Viray Founder, Search Opt Media Inc.
    2. 2. I demand all my keywords to be ranked one in Google Google.
    3. 3. This? You are doingwell, Sirwell Sir.
    4. 4. No! For the keyword – “gangnam style”. gangnam style
    5. 5. Sorry, I don t want to be don’twhacked by this guy.
    6. 6. SEO – Search Engine Optimization.
    7. 7. Traditional SEO is dying (if not dead).
    8. 8. Forum profile creation.Article directory submission. Link wheels. Link Exchange to game SERP. All crap link b ildi ll li k building.
    9. 9. Web Spam Sheriff Quality Content February 23, 2011April 24, 2012 Tag Team: Panda + Penguin T T P d P i
    10. 10. Is SEO all about searchengine ranking?
    11. 11. Forget about it. g
    12. 12. “Look at historical data and show him how many conversions he gets from long‐tail keywords, compared to  fat headtail keywords compared to fat head keywords. “ – Ian Lurie“Show him conversions for keywords, focus on overall value of the site. If he is not convinced, than find another client.“  i d h fi d h li “– Goran Candrlic
    13. 13. ROI. Conversion. Real Value.Long Tail Keywords.
    14. 14. Content and Agile marketing are thebuzz words in the SEO world world.
    15. 15. SEO starts with Quality Content Content.
    16. 16. online videos.Infographics.memes.white papers.ebooks.blogposts.news.newspress releases.guest posts.
    17. 17. Hellish Website Navigation.
    18. 18. Easytouse.
    19. 19. We Target Personas.W T g tP
    20. 20. Google SUX!
    21. 21. Map Address, Ph Add Phones, Business HoursAuthorship
    22. 22. Well-researched.Focused on story.Targeted.T g t dEngaging.Remarkable.RemarkableImpacts ROI.
    23. 23. MapsIs this what kfc Philippines wants? Real Addresses, Phones
    24. 24. We Target Personas.W T g tP
    25. 25. Build a list of  u d a st opeople who wanted to share the content.
    26. 26. Mavens. Connectors. Thought Leaders. Digital Influencers. Digital Influencers
    27. 27. Share RateSh RScrape RateRSS subscribersRSS subscribers Idea credits:  @pointblankseo @ipullrank
    28. 28. How aboutPagerank? g
    29. 29. Forget about it. g
    30. 30. We have 250+ factors. Don’t chase them. ’
    31. 31. How aboutlinks?
    32. 32. Of course!Quality Links.
    33. 33. Follow o oEngagePitchValue Proposition
    34. 34. Some Tools you can use.
    35. 35. Count RSS Subscribers.
    36. 36. http://www.sleepingtime.org Thanks  to: @jennita
    37. 37. http://tweetreach.com
    38. 38. http://socialstatistics.comhttp://socialstatistics com
    39. 39. What SEOs really do?Google. Bing.Yahoo.
    40. 40. Research, Target Personas, Create Content, Editorial , Calendar, Syndicate/Push content online. Schema, Markups, User Experience, Information Architecture, Indexing, hi d i Page Speed. Share Rate, Scrape Rate, Bounce Rate, Conversions, CRO, etc.Local SEO, Authorship, LinkProspecting, Engage with digitalinfluencers.influencers
    41. 41. ROI. Conversion. Real Value.
    42. 42. SEO is not sorcery.
    43. 43. Let us talk: @garyshack Visit us: www.searchoptmedia.comPhoto credits: Donnie Brasco, Nacho Libre & The Fockers Movies, Gangnman Style, Robert De Niro images
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