JANET DRISCOLL MILLER
TAD MILLER
@SEARCHMOJO

SEARCH MOJO

SEARCH-MOJO.COM
800.939.5938
Janet Driscoll Miller
President and CEO,
Search Mojo
Follow on Twitter: @janetdmiller

@searchmojo #mojowebinar

Tad Mille...
•

Search engine marketing firm founded in 2005
– Search engine optimization (SEO)
– Pay-per-click advertising management ...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
“Just put all the keywords you
want to rank for in the Meta Tag
Keywords…”

@searchmojo #mojowebinar

SEARCH-MOJO.COM
• The <meta> tag provides metadata about
the HTML document.
• Example:
– <meta name="keywords" content="b2b lead
generatio...
NOPE!
@searchmojo #mojowebinar

SEARCH-MOJO.COM
Passing PageRank

Spiders Following a Link

Treats the link like a vote
of popularity on a subject
(subject may partially ...
• Google
– In general, we don't follow them. This means
that Google does not transfer PageRank or
anchor text across these...
“You want to be #1 on
Google? All you have to do
is spend a lot of money
advertising on Google…”

@searchmojo #mojowebinar...
• Natural search results are derived from an
Algorithmic math formula factoring in at least
200 different factors about we...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Penguin focused on
linkspam
• “Any links intended to
manipulate PageRank or a
site's ranking in Google
search results ma...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
“SEO is easy. If you want to
rank #1 for “Crossover
Vehicles”, just buy the
domain:
www.crossovervehicles.com
and Voila!

...
• Then Google rolled out the Exact
Match Domain Update

• You no longer can get strong
rankings solely based on your
domai...
• Maybe not dead, just not as important
as before.
• Google’s guidelines re: link schemes
– “Links with optimized anchor t...
• Messages from Google are cryptic.
Make press release links
“nofollow” and avoid anchor
text optimization.

@searchmojo #...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
Late July 2013

PubCon – Oct 2013 - During Q&A, Cutts discussed links from press release sites. He said Google
identified ...
• There are MILLIONS of press releases with links in them
that have existed for years on MILLIONS of different sites
• The...
• Expect a Google Power Play vs.
Press Release Distributors.

“Google has identified “a lot” of the top
Press Release site...
“A true guest blogger is usually someone who is
an expert on the subject matter and doesn’t drop
a heavy amount of keyword...
• Facebook Shares are the
biggest ranking factor…
• Facebook Likes are a
ranking factor
• Social media follower
counts can...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
@searchmojo #mojowebinar

SEARCH-MOJO.COM
≠

@searchmojo #mojowebinar

SEARCH-MOJO.COM
• Google does not use Facebook
share data – in fact Facebook
blocks access to that data
Matt Says…

• Google does not use ...
• Links on Facebook Fan or Company pages still count a
little
– Also open Personal Facebook pages with no privacy
settings...
• The default setting for Google signed-in
users is “Search Plus Your World”

• These results are heavily personalized on
...
@searchmojo #mojowebinar

SEARCH-MOJO.COM
• AuthorRank vs. Authority
– Authority = measure of importance on a subject
– AuthorRank = type of algorithm adjustment
Cu...
• Only 3.5% of Fortune 100 have adopted
authorship
• “Google is unable to use Authorship as a
ranking signal if important ...
@searchmojo #mojowebinar

SEARCHMOJO.COM
SEARCH-MOJO.COM
• Site maps are more about giving search engines an
efficient, clutter free path to look at your web
pages
• Benefits:
– D...
• What is schema (aka structured markup)?
– Added information in your HTML
– Helps search engines understand the type of
c...
• “…new engine built on both existing and new
parts, organized in a way to especially serve
the search demands of today”
•...
• Google Announced the Algorithm update
on September 26, but it was actually
rolled out on August 20
• We can’t tell that ...
• Google needed a better way to understand
the conversational queries
• “Siri-like” voice queries that are longer
• Better...
• Inbound links
– Press releases
– Spammy sites
• Greater emphasis on content
– Authorship
• Greater emphasis on social
– ...
Contact Search Mojo:

Sean McCusty
800-939-5938 ext. 116
smccusty@search-mojo.com

@searchmojo #mojowebinar

SEARCH-MOJO.C...
10 Killer Hacks for Remarketing Success
November 21, 2013
2:00 p.m. ET

Sarah Wyland
Account Manager
Search Mojo

Scott Ga...
Janet Driscoll Miller
Twitter: @janetdmiller
Google+: +Janet Driscoll Miller

Tad Miller
Twitter: @jstatad
Google+: +Tad M...
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
Top 14 SEO Myths...Busted!
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Top 14 SEO Myths...Busted!

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Watch the full webinar: http://bit.ly/1dQAh3i

Pandas, Penguins and Hummingbirds…oh my! Staying current with all the changes Google makes to its search algorithm is enough to make even the most experienced SEOs want to scream. On top of that, speculation runs rampant on what exactly different updates mean and how they’ll affect your organic search traffic.

How do you know what’s truth and what’s fiction? During this webinar, Search Mojo’s Janet Driscoll Miller and Tad Miller will review 14 of the biggest myths in SEO and debunk them, one by one, so you can focus on the SEO tactics that really matter.

What You’ll Learn:
• Are the rumors about the death of SEO really true, or greatly exaggerated?
• How do social signals really factor into search rankings?
• Are press releases and guest posts still OK, or too risky?

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Top 14 SEO Myths...Busted!

  1. 1. JANET DRISCOLL MILLER TAD MILLER @SEARCHMOJO SEARCH MOJO SEARCH-MOJO.COM 800.939.5938
  2. 2. Janet Driscoll Miller President and CEO, Search Mojo Follow on Twitter: @janetdmiller @searchmojo #mojowebinar Tad Miller, Vice President of Accounts, Search Mojo Follow on Twitter: @jstatad SEARCH-MOJO.COM
  3. 3. • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media advertising – Online reputation management • Headquartered in Charlottesville, VA – Office in Charleston, SC • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs • Speakers at SMX Advanced, MarketingProfs, PubCon and more @searchmojo #mojowebinar SEARCH-MOJO.COM
  4. 4. @searchmojo #mojowebinar SEARCH-MOJO.COM
  5. 5. “Just put all the keywords you want to rank for in the Meta Tag Keywords…” @searchmojo #mojowebinar SEARCH-MOJO.COM
  6. 6. • The <meta> tag provides metadata about the HTML document. • Example: – <meta name="keywords" content="b2b lead generation services, search engine marketing agency, search engine optimization agency"> @searchmojo #mojowebinar SEARCH-MOJO.COM
  7. 7. NOPE! @searchmojo #mojowebinar SEARCH-MOJO.COM
  8. 8. Passing PageRank Spiders Following a Link Treats the link like a vote of popularity on a subject (subject may partially be defined by anchor text) Spiders/search bots use links like a highway to find new content and index it @searchmojo #mojowebinar SEARCH-MOJO.COM
  9. 9. • Google – In general, we don't follow them. This means that Google does not transfer PageRank or anchor text across these links. • Bing – http://searchengineland.com/infographicnofollow-tag-172157 @searchmojo #mojowebinar SEARCH-MOJO.COM
  10. 10. “You want to be #1 on Google? All you have to do is spend a lot of money advertising on Google…” @searchmojo #mojowebinar SEARCH-MOJO.COM
  11. 11. • Natural search results are derived from an Algorithmic math formula factoring in at least 200 different factors about websites…none of which includes advertising spend @searchmojo #mojowebinar SEARCH-MOJO.COM
  12. 12. @searchmojo #mojowebinar SEARCH-MOJO.COM
  13. 13. • Penguin focused on linkspam • “Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site.” @searchmojo #mojowebinar SEARCH-MOJO.COM
  14. 14. @searchmojo #mojowebinar SEARCH-MOJO.COM
  15. 15. “SEO is easy. If you want to rank #1 for “Crossover Vehicles”, just buy the domain: www.crossovervehicles.com and Voila! @searchmojo #mojowebinar SEARCH-MOJO.COM
  16. 16. • Then Google rolled out the Exact Match Domain Update • You no longer can get strong rankings solely based on your domain name. You have to fulfill the other ranking requirements too. @searchmojo #mojowebinar SEARCH-MOJO.COM
  17. 17. • Maybe not dead, just not as important as before. • Google’s guidelines re: link schemes – “Links with optimized anchor text in articles or press releases distributed on other sites.” • Google: If you are publishing a press release or an article on your site and distribute it through a wire or through an article site, you must make sure to nofollow the links if those links are “optimized anchor text.” • Pubcon 2013, Matt Cutts: – Press releases are considered “paid links” – Google just doesn’t count them – Press release anchor-text linking isn’t necessarily helping you today @searchmojo #mojowebinar SEARCH-MOJO.COM
  18. 18. • Messages from Google are cryptic. Make press release links “nofollow” and avoid anchor text optimization. @searchmojo #mojowebinar We don’t follow those links anyways because they are paid links. SEARCH-MOJO.COM
  19. 19. @searchmojo #mojowebinar SEARCH-MOJO.COM
  20. 20. Late July 2013 PubCon – Oct 2013 - During Q&A, Cutts discussed links from press release sites. He said Google identified the sites that were press release syndication sites and simply discounted them. He does stress that press release links weren’t penalized, because press release sites do have value for press and marketing reasons, but those links won’t pass PageRank. “Google has identified “a lot” of the top Press Release sites and ignores the links but doesn’t penalize those who are using them.” @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  21. 21. • There are MILLIONS of press releases with links in them that have existed for years on MILLIONS of different sites • They aren’t going to require anyone to find every instance of these and find the locations of every reprint so that you can request the nofollow attribute on the link • Most press release distributors don’t even have an option to make links nofollow • The real burden is on the PR distribution service to make links nofollow on a going forward basis @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  22. 22. • Expect a Google Power Play vs. Press Release Distributors. “Google has identified “a lot” of the top Press Release sites and ignores the links but doesn’t penalize those who are using them.” – Likely use of “User Generated Spam Penalties” that remove offending pages from the Google Index – Google will force nofollow on the Press Release distributors – Real benefit is in the distribution, not on the distributor site • Again, these are most likely going forward changes. Not retro-active punishments @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  23. 23. “A true guest blogger is usually someone who is an expert on the subject matter and doesn’t drop a heavy amount of keywords in their anchor text.” “Guest blogging seems like it’s the fad of the month,” said Cutts, but he says it is best done in moderation. “It shouldn’t be your full-time job.” @searchmojo #mojowebinar SEARCH-MOJO.COM
  24. 24. • Facebook Shares are the biggest ranking factor… • Facebook Likes are a ranking factor • Social media follower counts can get you to the top • Google +1’s are ranking factor @searchmojo #mojowebinar SEARCH-MOJO.COM
  25. 25. @searchmojo #mojowebinar SEARCH-MOJO.COM
  26. 26. @searchmojo #mojowebinar SEARCH-MOJO.COM
  27. 27. ≠ @searchmojo #mojowebinar SEARCH-MOJO.COM
  28. 28. • Google does not use Facebook share data – in fact Facebook blocks access to that data Matt Says… • Google does not use Google +1 votes as a ranking factor: – “(I’m) Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings.” @searchmojo #mojowebinar SEARCH-MOJO.COM
  29. 29. • Links on Facebook Fan or Company pages still count a little – Also open Personal Facebook pages with no privacy settings • Links on Social Channels without the nofollow attribute count – Sometimes third-party aggregator sites strip off the nofollow • Don’t expect a lot from these kind of links. They don’t scale into much. @searchmojo #mojowebinar SEARCH-MOJO.COM
  30. 30. • The default setting for Google signed-in users is “Search Plus Your World” • These results are heavily personalized on search history, location and the connections and content associated in Google Plus with +1 votes and G+ shares @searchmojo #mojowebinar SEARCH-MOJO.COM
  31. 31. @searchmojo #mojowebinar SEARCH-MOJO.COM
  32. 32. • AuthorRank vs. Authority – Authority = measure of importance on a subject – AuthorRank = type of algorithm adjustment Current: PageRank Coming: PageRank + AuthorRank PR 8 PR 8 + AR 10 PR 3 @searchmojo #mojowebinar PR 6 PR 3 PR 6 SEARCH-MOJO.COM
  33. 33. • Only 3.5% of Fortune 100 have adopted authorship • “Google is unable to use Authorship as a ranking signal if important authors aren’t participating.” – AJ Kohn @searchmojo #mojowebinar SEARCH-MOJO.COM
  34. 34. @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  35. 35. • Site maps are more about giving search engines an efficient, clutter free path to look at your web pages • Benefits: – Deeper Indexing – More Frequent Indexing • Don’t assume your site is easy to crawl • Site Maps are not likely to improve rankings unless they allow a page to be found that search engines haven’t seen before @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  36. 36. • What is schema (aka structured markup)? – Added information in your HTML – Helps search engines understand the type of content (think context) • “Marking up your data for rich snippets won't affect your page's ranking in search results, and Google doesn’t guarantee to use your markup.” @searchmojo #mojowebinar SEARCH-MOJO.COM
  37. 37. • “…new engine built on both existing and new parts, organized in a way to especially serve the search demands of today” • Affects 90% of all searches • The search demands of today are mobile style conversational searches – “What is the best place to eat hamburgers in Charlottesville” – “When does Big Head Todd and the Monsters play Charlottesville” @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  38. 38. • Google Announced the Algorithm update on September 26, but it was actually rolled out on August 20 • We can’t tell that a single ranking from our clients was impacted at all • So much press, so much discussion, so much supposition… @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  39. 39. • Google needed a better way to understand the conversational queries • “Siri-like” voice queries that are longer • Better understanding of natural language & synonyms • Improved Query Processing • It doesn’t really change what you should do @searchmojo #mojowebinar SEARCHMOJO.COM SEARCH-MOJO.COM
  40. 40. • Inbound links – Press releases – Spammy sites • Greater emphasis on content – Authorship • Greater emphasis on social – Google+ • SEO has become more holistic @searchmojo #mojowebinar SEARCH-MOJO.COM
  41. 41. Contact Search Mojo: Sean McCusty 800-939-5938 ext. 116 smccusty@search-mojo.com @searchmojo #mojowebinar SEARCH-MOJO.COM
  42. 42. 10 Killer Hacks for Remarketing Success November 21, 2013 2:00 p.m. ET Sarah Wyland Account Manager Search Mojo Scott Garrett Account Manager Search Mojo Register today at www.search-mojo.com/remarketing @searchmojo #mojowebinar SEARCH-MOJO.COM
  43. 43. Janet Driscoll Miller Twitter: @janetdmiller Google+: +Janet Driscoll Miller Tad Miller Twitter: @jstatad Google+: +Tad Miller Google+: +Search Mojo Twitter: @SearchMojo Facebook: facebook.com/searchmojo @searchmojo #mojowebinar SEARCH-MOJO.COM
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