Supercharge Your B2B Search Advertising by Harnessing Demographics from Social Networks
by Search Mojo on Sep 06, 2012
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View the full recorded webinar at http://bit.ly/16Z71pG. ...
View the full recorded webinar at http://bit.ly/16Z71pG.
It's no secret that search marketing generates conversions, but it lacks one component to make the ads even more effective: demographic targeting. On the other hand, social media advertising provides high-quality targeting capabilities, but frequently results in lackluster conversions.
Can you get the best of both? Yes!
Uncover how to harness the power of social network advertising insights to improve your search ad retargeting and landing page optimization efforts. You'll also see how B2B companies can capture demographic data via marketing automation systems to improve lead nurturing. Sarah will share the capabilities of LinkedIn ads and the various ad types, and Janet will explain how to harness data from that ad investment to enhance search ad performance.
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