GOOGLE+ AND +1:OFF-NETWORKJANET DRISCOLL MILLERSEARCH MOJODECEMBER 5, 2011
GOOGLE+• Public statuses are shown in organic  search results.• If rel=author is implemented, add authors  to your circles...
+1 PRIMER• Similar to the Facebook  “Like” button• Appear on:  – Organic results  – Paid results  – Google+ statuses  – So...
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS IN ORGANIC RESULTS
+1 BUTTONS ON GOOGLE ADS
+1 BUTTONS ON GOOGLE DISPLAY ADS• Available for ads on  the display  network.• Can currently “opt  out” of +1s on  display...
ADWORDS SOCIAL EXTENSIONS•   Just launched by Google•   Low adoption rate thus far•   Uses aggregate of all +1’s for the s...
+1 BUTTONS ON CONTENT• Add code to website pages• http://www.google.com/webmasters/+1/button/
CASE STUDY: FACEBOOK LIKES
MEASURING +1’S• Google Webmaster Tools  – Search Impact  – Activity  – Audience
MEASURING +1’S• Google Analytics  – Engagement       – Pages  – Action
MEASURING +1’S• Google AdWords (social extensions)  – Apply +1 annotations column  – Three types:    • No annotations    •...
WORD OF CAUTION…
WHAT ABOUT THEFUTURE?
THE FUTURE?http://www.google.com/s2/u/0/search/social
THE FUTURE?              http://www.google.com/ads/preferences
THE FUTURE?              http://www.google.com/ads/preferences
THE FUTURE?                                   MoreSocial        Search                                 EffectiveCircle    ...
THE FUTURE?Social         Search          MobileCircle         History         Location            Websites               ...
GOOGLE+: WHAT’S TO COME?
+1S: WHAT’S TO COME?• Google+• +1s may become:  – Part of the organic algorithm  – Part of quality score• More ad personal...
WHAT SHOULD YOU DO NOW?• Create a Google+ Business Page• Add the +1 button to your website• Consider activating/testing so...
CONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitt...
SMX Social: Google+ and +1
SMX Social: Google+ and +1
SMX Social: Google+ and +1
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SMX Social: Google+ and +1

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Janet Driscoll Miller's presentation from SMX Social 2011 describing the off-network opportunities for the Google +1 button and Google+ and the potential benefits for SEO and PPC.

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Transcript of "SMX Social: Google+ and +1"

  1. 1. GOOGLE+ AND +1:OFF-NETWORKJANET DRISCOLL MILLERSEARCH MOJODECEMBER 5, 2011
  2. 2. GOOGLE+• Public statuses are shown in organic search results.• If rel=author is implemented, add authors to your circles direct from search results.
  3. 3. +1 PRIMER• Similar to the Facebook “Like” button• Appear on: – Organic results – Paid results – Google+ statuses – Some web pages• Still gaining traction
  4. 4. +1 BUTTONS IN ORGANIC RESULTS
  5. 5. +1 BUTTONS IN ORGANIC RESULTS
  6. 6. +1 BUTTONS IN ORGANIC RESULTS
  7. 7. +1 BUTTONS ON GOOGLE ADS
  8. 8. +1 BUTTONS ON GOOGLE DISPLAY ADS• Available for ads on the display network.• Can currently “opt out” of +1s on display network.• Set in Campaign settings.
  9. 9. ADWORDS SOCIAL EXTENSIONS• Just launched by Google• Low adoption rate thus far• Uses aggregate of all +1’s for the site• Several steps to activate: – Have a Google Business Profile – Add a custom link – Add Google badge to website https://developers.google.com/+/plugins/badge/config – Activate in AdWords
  10. 10. +1 BUTTONS ON CONTENT• Add code to website pages• http://www.google.com/webmasters/+1/button/
  11. 11. CASE STUDY: FACEBOOK LIKES
  12. 12. MEASURING +1’S• Google Webmaster Tools – Search Impact – Activity – Audience
  13. 13. MEASURING +1’S• Google Analytics – Engagement – Pages – Action
  14. 14. MEASURING +1’S• Google AdWords (social extensions) – Apply +1 annotations column – Three types: • No annotations • Basic annotations • Personal annotations
  15. 15. WORD OF CAUTION…
  16. 16. WHAT ABOUT THEFUTURE?
  17. 17. THE FUTURE?http://www.google.com/s2/u/0/search/social
  18. 18. THE FUTURE? http://www.google.com/ads/preferences
  19. 19. THE FUTURE? http://www.google.com/ads/preferences
  20. 20. THE FUTURE? MoreSocial Search EffectiveCircle History Personalization • While Facebook relies on users to TELL it what they like, Google will determine it based on social circle and search history.
  21. 21. THE FUTURE?Social Search MobileCircle History Location Websites (Chrome) World Domination??
  22. 22. GOOGLE+: WHAT’S TO COME?
  23. 23. +1S: WHAT’S TO COME?• Google+• +1s may become: – Part of the organic algorithm – Part of quality score• More ad personalization based on what Google learns from you and your social network (powered by Google+)
  24. 24. WHAT SHOULD YOU DO NOW?• Create a Google+ Business Page• Add the +1 button to your website• Consider activating/testing social extensions in Google AdWords
  25. 25. CONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook: www.facebook.com/SearchMojo

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