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SMX Social: Google+ and +1

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Janet Driscoll Miller's presentation from SMX Social 2011 describing the off-network opportunities for the Google +1 button and Google+ and the potential benefits for SEO and PPC.

Janet Driscoll Miller's presentation from SMX Social 2011 describing the off-network opportunities for the Google +1 button and Google+ and the potential benefits for SEO and PPC.

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SMX Social: Google+ and +1 Presentation Transcript

  • 1. GOOGLE+ AND +1:OFF-NETWORKJANET DRISCOLL MILLERSEARCH MOJODECEMBER 5, 2011
  • 2. GOOGLE+• Public statuses are shown in organic search results.• If rel=author is implemented, add authors to your circles direct from search results.
  • 3. +1 PRIMER• Similar to the Facebook “Like” button• Appear on: – Organic results – Paid results – Google+ statuses – Some web pages• Still gaining traction
  • 4. +1 BUTTONS IN ORGANIC RESULTS
  • 5. +1 BUTTONS IN ORGANIC RESULTS
  • 6. +1 BUTTONS IN ORGANIC RESULTS
  • 7. +1 BUTTONS ON GOOGLE ADS
  • 8. +1 BUTTONS ON GOOGLE DISPLAY ADS• Available for ads on the display network.• Can currently “opt out” of +1s on display network.• Set in Campaign settings.
  • 9. ADWORDS SOCIAL EXTENSIONS• Just launched by Google• Low adoption rate thus far• Uses aggregate of all +1’s for the site• Several steps to activate: – Have a Google Business Profile – Add a custom link – Add Google badge to website https://developers.google.com/+/plugins/badge/config – Activate in AdWords
  • 10. +1 BUTTONS ON CONTENT• Add code to website pages• http://www.google.com/webmasters/+1/button/
  • 11. CASE STUDY: FACEBOOK LIKES
  • 12. MEASURING +1’S• Google Webmaster Tools – Search Impact – Activity – Audience
  • 13. MEASURING +1’S• Google Analytics – Engagement – Pages – Action
  • 14. MEASURING +1’S• Google AdWords (social extensions) – Apply +1 annotations column – Three types: • No annotations • Basic annotations • Personal annotations
  • 15. WORD OF CAUTION…
  • 16. WHAT ABOUT THEFUTURE?
  • 17. THE FUTURE?http://www.google.com/s2/u/0/search/social
  • 18. THE FUTURE? http://www.google.com/ads/preferences
  • 19. THE FUTURE? http://www.google.com/ads/preferences
  • 20. THE FUTURE? MoreSocial Search EffectiveCircle History Personalization • While Facebook relies on users to TELL it what they like, Google will determine it based on social circle and search history.
  • 21. THE FUTURE?Social Search MobileCircle History Location Websites (Chrome) World Domination??
  • 22. GOOGLE+: WHAT’S TO COME?
  • 23. +1S: WHAT’S TO COME?• Google+• +1s may become: – Part of the organic algorithm – Part of quality score• More ad personalization based on what Google learns from you and your social network (powered by Google+)
  • 24. WHAT SHOULD YOU DO NOW?• Create a Google+ Business Page• Add the +1 button to your website• Consider activating/testing social extensions in Google AdWords
  • 25. CONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook: www.facebook.com/SearchMojo