SMX East 2010: Tapping Into Google's Love of Freshness

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  • 1. TAPPING INTO GOOGLE’S LOVE OF FRESHNESS
    QUERY DESERVES FRESHNESS (QDF)
    JANET DRISCOLL MILLER
    SMX NYC 2010
    OCTOBER 4, 2010
  • 2. WHAT IS QUERY DESERVES FRESHNESS (QDF)?
    Around since 2007
    Unique to Google
    Part of the algorithm
    Determines which topics are hot
    Examines news, blog stories
    Examines queries in Google
    NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1
  • 3. Qdf in action
    Blog by San Diego Padres Fans, Rank 4
    Official MLB page, Rank 5
    New York Times, Rank 8
  • 4. Qdf is faster to achieve now
    Caffeine Update
    Launched June 8, 2010
    50% fresher results for web searches
    “Whether it's a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”
    Social Media
    Twitter
  • 5. How can you identify qdf opportunities?
  • 6. Monitoring google insights
  • 7. Monitoring google insights
  • 8. How can you identify qdf opportunities?
  • 9. Embedding google insights charts
    <script type="text/javascript" src="http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;up__property=empty&amp;up__search_terms=seo%7Csearch+engine+optimization&amp;up__location=US&amp;up__category=0&amp;up__time_range=1-m&amp;up__compare_to_category=false&amp;synd=open&amp;w=320&amp;h=350&amp;lang=en-US&amp;title=Google+Insights+for+Search&amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;output=js"></script>
  • 10. Things to keep in mind about google insights…
    Only five keywords can be used per graph
    Insights only updates approximately every 24 hours
    Review your Insights once per day
    Use your SEO keywords and competitors in the graphs
  • 11. Other possibilities for monitoring
    Google Trends
    Can pull the RSS feed
    Has the top 20 most searched topics
    Updates about every hour
    These may not match your categories, keywords
    Twitter Trending Topics
    Constant updates
    Keywords tend to be shorter, broader
    Due to 140 character limit… shorter words used
  • 12. How can you take advantage of qdf opportunities?
    You need a blog
    You need a Google Sitemap
    Wordpress: Use the Google XML Sitemaps plugin
    Write a blog post immediately
    Use the keyword in the title tag and throughout body
    Title tag becomes the anchor text for links from Twitter
    Ensure you do on-page SEO
    Spread the word
    Twitter (get retweets!)
    Facebook “Fan” Page
  • 13. Contact
    Janet Driscoll Miller
    jmiller@search-mojo.com
    800-939-5938 x101
    LinkedIn: www.linkedin.com/in/janetdriscollmiller
    Twitter: @janetdmiller
    Facebook: www.facebook.com/SearchMojo
    http://www.search-mojo.com/presentations/SMXNYC2010.pptx