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SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
SMX East 2010: Tapping Into Google's Love of Freshness
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SMX East 2010: Tapping Into Google's Love of Freshness

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  • 1. TAPPING INTO GOOGLE’S LOVE OF FRESHNESS<br />QUERY DESERVES FRESHNESS (QDF)<br />JANET DRISCOLL MILLER<br />SMX NYC 2010<br />OCTOBER 4, 2010<br />
  • 2. WHAT IS QUERY DESERVES FRESHNESS (QDF)?<br />Around since 2007<br />Unique to Google<br />Part of the algorithm<br />Determines which topics are hot<br />Examines news, blog stories<br />Examines queries in Google<br />NYTimes article: http://www.nytimes.com/2007/06/03/business/yourmoney/03google.htm?_r=1<br />
  • 3. Qdf in action<br />Blog by San Diego Padres Fans, Rank 4<br />Official MLB page, Rank 5<br />New York Times, Rank 8<br />
  • 4. Qdf is faster to achieve now<br />Caffeine Update<br />Launched June 8, 2010<br />50% fresher results for web searches<br />“Whether it&apos;s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.”<br />Social Media<br />Twitter<br />
  • 5. How can you identify qdf opportunities?<br />
  • 6. Monitoring google insights<br />
  • 7. Monitoring google insights<br />
  • 8. How can you identify qdf opportunities?<br />
  • 9. Embedding google insights charts<br />&lt;script type=&quot;text/javascript&quot; src=&quot;http://www.gmodules.com/ig/ifr?url=http%3A%2F%2Fwww.google.com%2Fig%2Fmodules%2Fgoogle_insightsforsearch_interestovertime_searchterms.xml&amp;amp;up__property=empty&amp;amp;up__search_terms=seo%7Csearch+engine+optimization&amp;amp;up__location=US&amp;amp;up__category=0&amp;amp;up__time_range=1-m&amp;amp;up__compare_to_category=false&amp;amp;synd=open&amp;amp;w=320&amp;amp;h=350&amp;amp;lang=en-US&amp;amp;title=Google+Insights+for+Search&amp;amp;border=%23ffffff%7C3px%2C1px+solid+%23999999&amp;amp;output=js&quot;&gt;&lt;/script&gt;<br />
  • 10. Things to keep in mind about google insights…<br />Only five keywords can be used per graph<br />Insights only updates approximately every 24 hours<br />Review your Insights once per day<br />Use your SEO keywords and competitors in the graphs<br />
  • 11. Other possibilities for monitoring<br />Google Trends<br />Can pull the RSS feed<br />Has the top 20 most searched topics<br />Updates about every hour<br />These may not match your categories, keywords<br />Twitter Trending Topics<br />Constant updates<br />Keywords tend to be shorter, broader<br />Due to 140 character limit… shorter words used<br />
  • 12. How can you take advantage of qdf opportunities?<br />You need a blog<br />You need a Google Sitemap<br />Wordpress: Use the Google XML Sitemaps plugin<br />Write a blog post immediately<br />Use the keyword in the title tag and throughout body<br />Title tag becomes the anchor text for links from Twitter<br />Ensure you do on-page SEO<br />Spread the word<br />Twitter (get retweets!)<br />Facebook “Fan” Page<br />
  • 13. Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/janetdriscollmiller<br />Twitter: @janetdmiller<br />Facebook: www.facebook.com/SearchMojo<br />http://www.search-mojo.com/presentations/SMXNYC2010.pptx<br />

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