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SMX Advanced - Google v. Bing

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President and CEO of Search Engine Optimization Agency, Search Mojo, Janet Driscoll Miller's presentation from SMX Advanced Seattle - SEO for Google vs. Bing. June 8, 2010

President and CEO of Search Engine Optimization Agency, Search Mojo, Janet Driscoll Miller's presentation from SMX Advanced Seattle - SEO for Google vs. Bing. June 8, 2010

Published in: Technology, News & Politics

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Transcript

  • 1. SEO for Google vs. Bing:How Different Are They?
    Janet Driscoll Miller
    SMX Advanced
    June 8, 2010
  • 2. Why worry about Bing?
    Bing v. Google for SEO tactics
    Similarities
    Differences
    New opportunities with Bing
  • 3. Why Worry About Bing?
  • 4. How Bing Usability Compares
    Source: usercentric.com
  • 5. Pages/Visit
    Time on Site
    Bounce Rate
  • 6. Bing v. Google:Similarities for SEO Tactics
  • 7. Flash
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. XML Sitemaps
  • 13. XML Sitemaps have a universal standard(sitemaps.org)
    Bing and Google accept Sitemaps and Sitemap Indices
    Bing does not currently accept video or news Sitemaps
  • 14.
  • 15.
  • 16. Local Listings
  • 17.
  • 18.
  • 19.
  • 20. Geolocation Results
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Sitelinks
  • 26.
  • 27. Bing v. Google:Differences for SEO Tactics
  • 28. Link Building/Value
  • 29.
  • 30.
  • 31. News
  • 32.
  • 33. Shopping
  • 34.
  • 35.
  • 36. New Opportunities with Bing
  • 37. Social Sharing in Results
  • 38.
  • 39.
  • 40. However…
    The image links are back to Bing, not the original image.
    To post on Facebook, you have to grant access to the Bing application on Facebook.
  • 41. Document Preview
  • 42.
  • 43.
  • 44.
  • 45. Keys to Document Preview
    To optimize:
    Bing takes information in this order:
    H1 tag, if it does not match the title tag
    First paragraphs of information
    To add contact info, add that information to your page
    Address
    Phone
    Email
    To disable:
    Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”>
    Or add this line to robots.txt: x-robots-tag: nopreview
  • 46. Contact Information
    Janet Driscoll Miller
    President and CEO
    Search Mojo
    e: jmiller@search-mojo.com
    o: 800-939-5938 x101
    t: @janetdmiller, @searchmojo
    w: www.search-mojo.com
    b: blog.search-mojo.com