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SMX Advanced - Google v. Bing
 

SMX Advanced - Google v. Bing

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President and CEO of Search Engine Optimization Agency, Search Mojo, Janet Driscoll Miller's presentation from SMX Advanced Seattle - SEO for Google vs. Bing. June 8, 2010

President and CEO of Search Engine Optimization Agency, Search Mojo, Janet Driscoll Miller's presentation from SMX Advanced Seattle - SEO for Google vs. Bing. June 8, 2010

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    SMX Advanced - Google v. Bing SMX Advanced - Google v. Bing Presentation Transcript

    • SEO for Google vs. Bing:How Different Are They?
      Janet Driscoll Miller
      SMX Advanced
      June 8, 2010
    • Why worry about Bing?
      Bing v. Google for SEO tactics
      Similarities
      Differences
      New opportunities with Bing
    • Why Worry About Bing?
    • How Bing Usability Compares
      Source: usercentric.com
    • Pages/Visit
      Time on Site
      Bounce Rate
    • Bing v. Google:Similarities for SEO Tactics
    • Flash
    • XML Sitemaps
    • XML Sitemaps have a universal standard(sitemaps.org)
      Bing and Google accept Sitemaps and Sitemap Indices
      Bing does not currently accept video or news Sitemaps
    • Local Listings
    • Geolocation Results
    • Sitelinks
    • Bing v. Google:Differences for SEO Tactics
    • Link Building/Value
    • News
    • Shopping
    • New Opportunities with Bing
    • Social Sharing in Results
    • However…
      The image links are back to Bing, not the original image.
      To post on Facebook, you have to grant access to the Bing application on Facebook.
    • Document Preview
    • Keys to Document Preview
      To optimize:
      Bing takes information in this order:
      H1 tag, if it does not match the title tag
      First paragraphs of information
      To add contact info, add that information to your page
      Address
      Phone
      Email
      To disable:
      Add this meta tag to the page: <meta name=“msnbot”, content=“nopreview”>
      Or add this line to robots.txt: x-robots-tag: nopreview
    • Contact Information
      Janet Driscoll Miller
      President and CEO
      Search Mojo
      e: jmiller@search-mojo.com
      o: 800-939-5938 x101
      t: @janetdmiller, @searchmojo
      w: www.search-mojo.com
      b: blog.search-mojo.com