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SMX Advanced 2013 - Authorship: The Deep Dive
 

SMX Advanced 2013 - Authorship: The Deep Dive

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Janet Driscoll Miller's presentation from SMX Advanced 2013, taking a closer look at Authorship Rich Snippets and some of the speedbumps to look out for.

Janet Driscoll Miller's presentation from SMX Advanced 2013, taking a closer look at Authorship Rich Snippets and some of the speedbumps to look out for.

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http://searchengineland.com 1648
http://www.scoop.it 133
http://feeds.feedburner.com 28
http://shawwebsitedesign.jimdo.com 22
http://www37.jimdo.com 20
https://twitter.com 7
http://news.google.com 2
http://plus.url.google.com 1
http://www.search-mojo.com 1
http://webcache.googleusercontent.com 1
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  • JANETDemonstrate this by showing this article: http://www.washingtonpost.com/business/technology/regulatory-clouds-over-google-have-largely-cleared/2013/04/30/ea656bda-b10b-11e2-9a98-4be1688d7d84_story.html (click on Timberg’s name to show he is the tech reporter for WP)Then show a search for his articles in Google: https://www.google.com/search?q=site%3Awashingtonpost.com+Craig+Timberg&aq=f&oq=site%3Awashingtonpost.com+Craig+Timberg&aqs=chrome.0.57j58.7067j0&sourceid=chrome&ie=UTF-8By contrast, other WP writers DO indeed have authorship enabled: https://www.google.com/search?q=site%3Awashingtonpost.com+Craig+Timberg&aq=f&oq=site%3Awashingtonpost.com+Craig+Timberg&aqs=chrome.0.57j58.7067j0&sourceid=chrome&ie=UTF-8#safe=off&sclient=psy-ab&q=site:washingtonpost.com+google&oq=site:washingtonpost.com+google&gs_l=serp.3...3089.3807.1.3884.7.7.0.0.0.0.342.1468.2-3j2.5.0.eappswebkhl..0.0...1.1.12.psy-ab.IFiz893K2GU&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.45960087,d.dmg&fp=12c48490302ef426&biw=1366&bih=643
  • JANETShow where Google+ links are:https://plus.google.com/115813168898450727785/about?hl=en&partnerid=gplp0Demonstrate how to see if the person has authorship enabled on THAT siteUse this link: https://www.google.com/search?q=site%3Aallthingsd.com+walt+mossberg&aq=f&oq=site%3Aallthingsd.com+walt+mossberg&aqs=chrome.0.57j58.6988j0&sourceid=chrome&ie=UTF-8#safe=off&sclient=psy-ab&q=site:nyt.com+david+pogue&oq=site:nyt.com+david+pogue&gs_l=serp.3...6741.10240.1.10402.17.15.2.0.0.11.442.4416.2-4j5j4.13.0.eappswebkhl..0.0...1.1.12.psy-ab.D6DVUWJoaKI&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.45960087,d.dmg&fp=12c48490302ef426&biw=1366&bih=643
  • ES and JANET
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SMX Advanced 2013 - Authorship: The Deep Dive SMX Advanced 2013 - Authorship: The Deep Dive Presentation Transcript

  • AUTHORSHIP: THE DEEP DIVEJANET DRISCOLL MILLER,PRESIDENT AND CEOJUNE 11, 2013
  • INFERRING AUTHORSHIP
  • SEARCH-MOJO.COM@searchmojoPDF AUTHORSHIP• Infers authorship from content• Does not infer from meta data
  • SEARCH-MOJO.COM@searchmojoWORD AUTHORSHIP• “By” may not be the only way Googleinfers authorship via content.About the AuthorJanet Driscoll Miller bringsover seven years of searchengine marketingexperience to Search Mojoand is considered a leadingexpert in her field. Prior tofounding Search Mojo in2005, Miller was theDirector of InternetMarketing at WebSurveyorCorporation…
  • SEARCH-MOJO.COM@searchmojoPOWERPOINT AUTHORSHIP• Infers authorship from text in powerpoint• Doesn’t appear to use meta data
  • SEARCH-MOJO.COM@searchmojoBOOK AUTHORSHIP• No authorship showing yet
  • SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Only the first author will show
  • SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
  • SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
  • SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Author will only appear once on a page ofsearch results
  • AUTHORRANK
  • SEARCH-MOJO.COM@searchmojoWHAT DOES AUTHORRANK MEAN FOR PRAND SEO?• Traditional, offline methods for choosinga reporter to work with may not generatethe best SEO benefit online.
  • SEARCH-MOJO.COM@searchmojoIDENTIFYING GOOD ONLINE AUTHORS• Does the site allow for authorship?• Does the author have a Google+ profile?– What sites are listed in the “Contributor to”section and other links on the About section• To check:– Site:URL followed by author name– Ex: site:nyt.com david pogue
  • SEARCH-MOJO.COM@searchmojoDETERMINING OUTREACH• Weigh the SEO value– Does the author have authorship “cred” withGoogle?• If not, weigh that against the other factors• Weigh the readership value– Realize the value in readers finding yourcontent, that contributes to SEO.– Recognize the level of authority for a publication ona particular topic as well as the publication itself.
  • SEARCH-MOJO.COM@searchmojoCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook:facebook.com/SearchMojo