AUTHORSHIP: THE DEEP DIVEJANET DRISCOLL MILLER,PRESIDENT AND CEOJUNE 11, 2013
INFERRING AUTHORSHIP
SEARCH-MOJO.COM@searchmojoPDF AUTHORSHIP• Infers authorship from content• Does not infer from meta data
SEARCH-MOJO.COM@searchmojoWORD AUTHORSHIP• “By” may not be the only way Googleinfers authorship via content.About the Auth...
SEARCH-MOJO.COM@searchmojoPOWERPOINT AUTHORSHIP• Infers authorship from text in powerpoint• Doesn’t appear to use meta data
SEARCH-MOJO.COM@searchmojoBOOK AUTHORSHIP• No authorship showing yet
SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Only the first author will show
SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Author will only appear once on a page ofsearch results
AUTHORRANK
SEARCH-MOJO.COM@searchmojoWHAT DOES AUTHORRANK MEAN FOR PRAND SEO?• Traditional, offline methods for choosinga reporter to...
SEARCH-MOJO.COM@searchmojoIDENTIFYING GOOD ONLINE AUTHORS• Does the site allow for authorship?• Does the author have a Goo...
SEARCH-MOJO.COM@searchmojoDETERMINING OUTREACH• Weigh the SEO value– Does the author have authorship “cred” withGoogle?• I...
SEARCH-MOJO.COM@searchmojoCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Mil...
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
SMX Advanced 2013 - Authorship: The Deep Dive
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SMX Advanced 2013 - Authorship: The Deep Dive

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Janet Driscoll Miller's presentation from SMX Advanced 2013, taking a closer look at Authorship Rich Snippets and some of the speedbumps to look out for.

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  • JANETDemonstrate this by showing this article: http://www.washingtonpost.com/business/technology/regulatory-clouds-over-google-have-largely-cleared/2013/04/30/ea656bda-b10b-11e2-9a98-4be1688d7d84_story.html (click on Timberg’s name to show he is the tech reporter for WP)Then show a search for his articles in Google: https://www.google.com/search?q=site%3Awashingtonpost.com+Craig+Timberg&aq=f&oq=site%3Awashingtonpost.com+Craig+Timberg&aqs=chrome.0.57j58.7067j0&sourceid=chrome&ie=UTF-8By contrast, other WP writers DO indeed have authorship enabled: https://www.google.com/search?q=site%3Awashingtonpost.com+Craig+Timberg&aq=f&oq=site%3Awashingtonpost.com+Craig+Timberg&aqs=chrome.0.57j58.7067j0&sourceid=chrome&ie=UTF-8#safe=off&sclient=psy-ab&q=site:washingtonpost.com+google&oq=site:washingtonpost.com+google&gs_l=serp.3...3089.3807.1.3884.7.7.0.0.0.0.342.1468.2-3j2.5.0.eappswebkhl..0.0...1.1.12.psy-ab.IFiz893K2GU&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.45960087,d.dmg&fp=12c48490302ef426&biw=1366&bih=643
  • JANETShow where Google+ links are:https://plus.google.com/115813168898450727785/about?hl=en&partnerid=gplp0Demonstrate how to see if the person has authorship enabled on THAT siteUse this link: https://www.google.com/search?q=site%3Aallthingsd.com+walt+mossberg&aq=f&oq=site%3Aallthingsd.com+walt+mossberg&aqs=chrome.0.57j58.6988j0&sourceid=chrome&ie=UTF-8#safe=off&sclient=psy-ab&q=site:nyt.com+david+pogue&oq=site:nyt.com+david+pogue&gs_l=serp.3...6741.10240.1.10402.17.15.2.0.0.11.442.4416.2-4j5j4.13.0.eappswebkhl..0.0...1.1.12.psy-ab.D6DVUWJoaKI&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.45960087,d.dmg&fp=12c48490302ef426&biw=1366&bih=643
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  • SMX Advanced 2013 - Authorship: The Deep Dive

    1. 1. AUTHORSHIP: THE DEEP DIVEJANET DRISCOLL MILLER,PRESIDENT AND CEOJUNE 11, 2013
    2. 2. INFERRING AUTHORSHIP
    3. 3. SEARCH-MOJO.COM@searchmojoPDF AUTHORSHIP• Infers authorship from content• Does not infer from meta data
    4. 4. SEARCH-MOJO.COM@searchmojoWORD AUTHORSHIP• “By” may not be the only way Googleinfers authorship via content.About the AuthorJanet Driscoll Miller bringsover seven years of searchengine marketingexperience to Search Mojoand is considered a leadingexpert in her field. Prior tofounding Search Mojo in2005, Miller was theDirector of InternetMarketing at WebSurveyorCorporation…
    5. 5. SEARCH-MOJO.COM@searchmojoPOWERPOINT AUTHORSHIP• Infers authorship from text in powerpoint• Doesn’t appear to use meta data
    6. 6. SEARCH-MOJO.COM@searchmojoBOOK AUTHORSHIP• No authorship showing yet
    7. 7. SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Only the first author will show
    8. 8. SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
    9. 9. SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Be sure that you get the snippet you want(watch for “by” in text)
    10. 10. SEARCH-MOJO.COM@searchmojoBE THOUGHTFUL OF AUTHORSHIP• Author will only appear once on a page ofsearch results
    11. 11. AUTHORRANK
    12. 12. SEARCH-MOJO.COM@searchmojoWHAT DOES AUTHORRANK MEAN FOR PRAND SEO?• Traditional, offline methods for choosinga reporter to work with may not generatethe best SEO benefit online.
    13. 13. SEARCH-MOJO.COM@searchmojoIDENTIFYING GOOD ONLINE AUTHORS• Does the site allow for authorship?• Does the author have a Google+ profile?– What sites are listed in the “Contributor to”section and other links on the About section• To check:– Site:URL followed by author name– Ex: site:nyt.com david pogue
    14. 14. SEARCH-MOJO.COM@searchmojoDETERMINING OUTREACH• Weigh the SEO value– Does the author have authorship “cred” withGoogle?• If not, weigh that against the other factors• Weigh the readership value– Realize the value in readers finding yourcontent, that contributes to SEO.– Recognize the level of authority for a publication ona particular topic as well as the publication itself.
    15. 15. SEARCH-MOJO.COM@searchmojoCONTACTJanet Driscoll Millerjmiller@search-mojo.com800-939-5938 x101Google+: +Janet Driscoll Miller(and +Search Mojo)Twitter: @janetdmillerFacebook:facebook.com/SearchMojo

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