• Save
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

SEO + Google+ = Total SERP Domination

  • 3,307 views
Uploaded on

View the full recorded webinar at http://bit.ly/11SWWEX. ...

View the full recorded webinar at http://bit.ly/11SWWEX.

Google+ has over 90 million users and is continuing to grow, despite some controversy about how much time users spend on the site. Google+ may not be challenging Facebook for market share in the social realm, but it is a very important site for marketers – particularly since the launch of Google’s Search Plus Your World. These personalized search results prioritize Google+ posts and links based on your circles and network; greatly impacting the organic search results for each Google+ user. Search Mojo experts go over the latest news about Google+ and how it impacts your SEO efforts in our webinar, SEO + Google+ = Total SERP Domination.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,307
On Slideshare
3,136
From Embeds
171
Number of Embeds
2

Actions

Shares
Downloads
5
Comments
0
Likes
4

Embeds 171

http://www.search-mojo.com 170
http://www.twylah.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Cady: Poll – How much do you use Google+?
  • SarahBefore going to next slide, Cady: Poll – Which of these have you implemented? Google+ page, badge, +1 button, none
  • Janet
  • JanetAlready changing search results based on social circles
  • JanetStatus updates appear within seconds to your network in organic search
  • Janet
  • Janet
  • JanetRich snippets can increase ctr by about 30%
  • Janet
  • Janet
  • Sarah
  • Sarah
  • Sarah
  • Sarah
  • Cady: Poll – Why haven’t you implemented all three yet?Janet
  • Janet
  • Sarah
  • Janet
  • Janet
  • Janet
  • Janet
  • Janet
  • Cady: Poll – Based on today’s presentation, how important is it now for you to grow your network on G+?Sarah
  • Sarah
  • Sarah
  • Sarah
  • Sarah
  • Sarah
  • Janet
  • JanetFound in “new” Google analyticsCaution: if you have email reports, don’t commit to moving to new analytics
  • Janet
  • Janet
  • Janet
  • Cady
  • Cady
  • Cady
  • Cady

Transcript

  • 1. SEO + GOOGLE+ = TOTAL SERP DOMINATION JANET DRISCOLL MILLER, PRESIDENT & CEO, SEARCH MOJO SARAH LOKITIS, @SEARCHMOJO SOCIAL MEDIA SPECIALIST, SEARCH MOJO SEARCH-MOJO.COM 800.939.5938 #mojowebinar#mojowebinar
  • 2. ABOUT SEARCH MOJO• Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media advertising – Online reputation management• Headquartered in Charlottesville, Va• Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs• Speakers at SMX Advanced, SMX Social, PubCon, MarketingProfs, and more#mojowebinar
  • 3. WHAT IS GOOGLE+?#mojowebinar
  • 4. WHAT IS GOOGLE+? Google+• Social network Pages from Google• Made of up of three main +1 Google+ parts Buttons Badge#mojowebinar
  • 5. WHY IS GOOGLE+ IMPORTANT?#mojowebinar
  • 6. 1. IT’S IMPORTANT FOR SEO• Personalization in search results#mojowebinar
  • 7. 1. IT’S IMPORTANT FOR SEO#mojowebinar
  • 8. 1. IT’S IMPORTANT FOR SEO• Public statuses are shown in organic search results.#mojowebinar
  • 9. 1. IT’S IMPORTANT FOR SEO• Your statuses may even show to those who do not follow you#mojowebinar
  • 10. 1. IT’S IMPORTANT FOR SEO• If rel=author is implemented, add authors to your circles direct from search results.#mojowebinar
  • 11. 1. IT’S IMPORTANT FOR SEO• Increases visibility of SERP• May increase click-through-rate on position#mojowebinar
  • 12. WHAT IS A +1?• Similar to the Facebook Like button• Appear on: – Organic results – Paid results – Google+ statuses – Some web pages• Still gaining traction#mojowebinar
  • 13. WHAT IS A +1?• May be/become an SEO ranking factor – Alters search results based on social circles – Affects search engine rankings even without personalization• Types: +1 for the brand +1 for the content • Now allows sharing of content directly on Google+#mojowebinar
  • 14. 2. IT’S IMPORTANT FOR ONLINE REPUTATION• Own your branded search engine results SEARCHMOJO.COM #mojowebinar
  • 15. 2. IT’S IMPORTANT FOR ONLINE REPUTATION• Control the message – Another channel to promote positive content – Control the message and respond if in crisis• Share information you want to rank well in the search space to encourage +1 or inbound links SEARCHMOJO.COM#mojowebinar
  • 16. 2. IT’S IMPORTANT FOR ONLINE REPUTATION• Direct Connect Bypass SERPs and land on Google+ page by searching “+brand name” like “+H&M” SEARCHMOJO.COM#mojowebinar
  • 17. 2. IT’S IMPORTANT FOR ONLINE REPUTATION• Direct Connect Searches with +[brandname] hide regular Google Suggest/Autocomplete listings#mojowebinar
  • 18. HOW TO IMPLEMENT GOOGLE+#mojowebinar
  • 19. THREE PARTS TO IMPLEMENT Google+ Pages +1 Google+ Buttons Badge#mojowebinar
  • 20. GOOGLE+ PAGE - CREATE & OPTIMIZE SEARCHMOJO.COM#mojowebinar
  • 21. GOOGLE+ BADGE• Enables Rel=Publisher• Makes you eligible for Direct Connect• Encourages website visitors to add your Google+ page to their circles• To enable: • http://www.google.com/ webmasters/+1/button/#mojowebinar
  • 22. CHECK YOUR BADGE CODE• Rich snippet testing tool http://www.google.com/webmasters/tools/richsnippets#mojowebinar
  • 23. ADD +1 BUTTONS• Think about brand +1’s v. content +1’s• Think about page placement• Test title, description to make sure it populates the way you want• Configure Google +1 buttons – https://developers.google.com/+/plugins/+1button/#mojowebinar
  • 24. CAUTIONARY SIDE NOTE#mojowebinar
  • 25. HOW CAN YOU GROW YOUR NETWORK?#mojowebinar
  • 26. RELATED PEOPLE/PAGES IN SEARCHOptimize Google+ with FocusKeywords#mojowebinar
  • 27. GOOGLE+ BADGEPages can only add other Pages to Circles• Use Profile to Promote Page#mojowebinar
  • 28. +1 BUTTONS ON CONTENT#mojowebinar
  • 29. MEASUREMENT#mojowebinar
  • 30. MEASURING ON GOOGLE+: RIPPLES• Interactive graph of publically shared posts on Google+• Built directly into Google+• Available after a post has been shared• Helps identify your influencers to group into circles#mojowebinar
  • 31. MEASURING ON GOOGLE+: RIPPLES#mojowebinar
  • 32. MEASURING +1’S: WEBMASTER TOOLS• Google Webmaster Tools – Search Impact – Activity – Audience#mojowebinar
  • 33. MEASURING +1’S: GOOGLE ANALYTICS• Google Analytics – Engagement – Pages – Action#mojowebinar
  • 34. WHAT ABOUT THE FUTURE?#mojowebinar
  • 35. CASE STUDY: FACEBOOK LIKES#mojowebinar
  • 36. +1S: WHAT’S TO COME?• +1s may officially become: – Part of the organic algorithm• More ad personalization based on what Google learns from you and your social network (powered by Google+)#mojowebinar
  • 37. NEXT STEPS…#mojowebinar
  • 38. WHAT SHOULD YOU DO NOW?1. Create and optimize your Google+ business page2. Add a badge to your site/enable Direct Connect3. Add the +1 button to all pages of your website4. Begin sharing content and growing your circles#mojowebinar
  • 39. INTERESTED IN WORKING WITH SEARCHMOJO?Want to get started on improving your online marketing today?Do you want Search Mojo’s expertise in helping your SEO and Google+ efforts? CONTACT: Justin Champion Sales Consultant jchampion@search-mojo.com 800-939-5938 x 116#mojowebinar
  • 40. UPCOMING WEBINAR How to Make the Most of Google Grants & Free Ad Dollars• April 19, 2012• 2:00 p.m. ET• To register, visit – www.search-mojo.com/nonprofit#mojowebinar
  • 41. CONTACTJanet Driscoll Miller Sarah Lokitisjmiller@search-mojo.com slokitis@search-mojo.com800-939-5938 x101 800-939-5938 x108Google+: +Janet Driscoll Miller Google+: gplus.to/sarahlokitisTwitter: @janetdmiller Twitter: @Lokitis Search Mojo Google+: +Search Mojo Twitter: @SearchMojo Facebook: http://www.facebook.com/SearchMojo #mojowebinar
  • 42. QUESTIONS?#mojowebinar