Harmonizing Branding and Search to Achieve Optimal Results
by Marketing Mojo on Jan 24, 2013
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View the full recorded webinar at http://bit.ly/12ecGUH. ...
View the full recorded webinar at http://bit.ly/12ecGUH.
Aligning your brand and search marketing strategy is not always easy. Your brand messaging may not agree with the keywords for which you want to rank in search engines; your website design may be beautiful to the eye of the user, but unreadable to Google; or your plan to protect the reputation of your brand may not include a search engine strategy. We all know both branding and search are important in the marketing mix, but they are all too often treated as mutually exclusive. Can the two ever play nice together?
In this webinar, Janet Driscoll Miller, President and CEO at Search Mojo, and Pam Fitzgerald, Founder and Managing Partner at branding and marketing firm The Ivy Group, will describe how to overcome many of these challenges and prove that branding and search really can work together in harmony.
What You Will Learn:
• The basics of branding and how it’s more than just your logo.
• How to create messaging that utilizes your top search keywords while staying true to your brand.
• Best practices for designing a website that is aesthetically pleasing, user-friendly and search engine-friendly.
• How to make sure your brand is protected and represented positively in search engines.
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