Top 14
B igg es t My t hs

i n SE O

The SEO world changes almost daily. New algorithms, guidelines,
and tools are introdu...
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INFOGRAPHIC: Top 14 Biggest Myths in SEO


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INFOGRAPHIC: Top 14 Biggest Myths in SEO

  1. 1. Top 14 B igg es t My t hs i n SE O The SEO world changes almost daily. New algorithms, guidelines, and tools are introduced so quickly, it’s enough to give even the most experienced of SEOs whiplash. This constantly evolving search landscape is rife with rumors and myths – and here are 14 of the biggest culprits that are infesting SEO today. Meta tag keywords Meta tag keywords help provide data to search engines about a improve rankings. webpage, and back in the day, were actually used by some search engines as ranking factors. But are they still used today? No. In fact, 14 Google’s Matt Cutts has made it publicly known that “Google does not use the keywords meta tag in web ranking.” Search engines don’t follow “nofollow” however, some links will pass PageRank and anchor text (if they links. 13 Search engine spiders use links to “crawl” the web for indexing; have the “dofollow” attribute) while others will not (if they have the “nofollow” attribute). However, “nofollow” links are still followed by search engine spiders for indexing purposes. AdWords advertiser in reality Google’s ranking algorithm is nothing more than a math helps your organic problem. A highly complex one, but a math problem nonetheless rankings. that does not factor in your advertising spend. When it comes to your search rankings, links are like votes of links is more popularity in the high school of SEO. However, some class clowns have important than tried to game the system by building a large quantity of links. Google, quality of inbound 11 Some SEO conspiracy theorists like to believe this myth; however, Quantity of inbound 12 #1 Being a Google however, views this as “link spam” and its Penguin algorithm update links. combats this. In addition, not all links are created equal – some pass more PageRank than others. Therefore, it’s better to have a handful of quality inbound links than a large quantity of not-so-cool links. Exact match domains Buying exact match domains for your top keyword (i.e. rank higher. “”) actually used to work for a little while – until spammers started buying them up for the sole purpose of serving ads. Now, you can no longer get strong rankings solely based on your 10 9 domain name – you have to fulfill other ranking requirements, too (200+ of them!). Anchor text is dead. While anchor text may not be as important as it was in the past due to link spam, it’s certainly not dead and is still an important factor for ranking. Links in press releases In July 2013, it was announced by Google that links in press releases are bad. were considered “paid” links and therefore, part of a “link scheme.” This sent waves of panic through the industry, as many thought they would now be penalized by Google for putting links in their press releases. However, this proved to be not true: while Google says that links in press releases should be “nofollow,” they have also gone on record 8 saying they have “identified ‘a lot’ of the top Press Release sites and ignores the links but doesn’t penalize those who are using them.” Guest blogging is bad. Writers and marketers guest blog for a multitude of reasons – not just to build links. And Google realizes this, so they aren’t going to penalize your website because you contribute a guest post to a few blogs periodically. However, like many things, it should be done in 7 moderation and in a non-spammy way (like not using overly-optimized anchor text links or keyword-stuffing your posts). Social signals are the Studies have indeed shown that there is high correlation between key to SEO. social activity (like Facebook Likes and shares, and Google +1s) and high search rankings. But correlation does not equal causation, nor 6 does Google actually use data from Facebook or Google+ to determine rankings. AuthorRank is here AuthorRank is a way that Google will rank authored content by an today. author in search results based on their authority on a particular topic. However, the Authorship rich snippet does not currently have a very 5 4 wide adoption (only 3.5% of Fortune 100 companies have adopted it) – which is required before AuthorRank can even be rolled out. XML sitemaps help XML sitemaps help search engines to find and index your content your rankings. quicker and more efficiently. But, while they are a best practice, they won’t help you get higher rankings. Schema is a ranking 3 Schema markup helps search engines to better understand your factor. content, such as whether it’s a video, or a recipe, or other type of content. However, according to Google, it will not improve your rankings. Hummingbird is a Hummingbird is Google’s new search engine algorithm that is based game changer. on semantic searches – for instance, mobile searches that ask questions (“Where is the best place to get pizza?”). When it was rolled out, the SEO community waited with bated breath for the expected 2 impact on search results – but that impact never happened. In fact, the change was hardly noticeable. SEO is dead. Every time a major shift to the SEO landscape happens, someone proclaims “SEO is dead!” from the mountaintops. The truth is, SEO is 1 just a constantly changing tactic and industry. In fact, the only constant – in life and SEO – is change. So SEO is not dead, it’s just evolved to be a part of everything we do as marketers. To request a quote, call 800.939.5938 x1 or visit @2013, All information in this document is the property of Search Mojo.