INFOGRAPHIC: Top 14 Biggest Myths in SEO

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INFOGRAPHIC: Top 14 Biggest Myths in SEO

  1. 1. BIGGEST MYTHS I N S E O The SEO world changes almost daily. New algorithms, guidelines, and tools are introduced so quickly, it’s enough to give even the most experienced of SEOs whiplash. This constantly evolving search landscape is rife with rumors and myths – and here are 14 of the biggest culprits that are infesting SEO today. Top 14 Meta tag keywords help provide data to search engines about a webpage, and back in the day, were actually used by some search engines as ranking factors. But are they still used today? No. In fact, Google’s Matt Cutts has made it publicly known that “Google does not use the keywords meta tag in web ranking.” Meta tag keywords improve rankings. 14 Search engines don’t follow “nofollow” links. Search engine spiders use links to “crawl” the web for indexing; however, some links will pass PageRank and anchor text (if they have the “dofollow” attribute) while others will not (if they have the “nofollow” attribute). However, “nofollow” links are still followed by search engine spiders for indexing purposes. 13 Some SEO conspiracy theorists like to believe this myth; however, in reality Google’s ranking algorithm is nothing more than a math problem. A highly complex one, but a math problem nonetheless that does not factor in your advertising spend. Being a Google AdWords advertiser helps your organic rankings. 12 #1 When it comes to your search rankings, links are like votes of popularity in the high school of SEO. However, some class clowns have tried to game the system by building a large quantity of links. Google, however, views this as “link spam” and its Penguin algorithm update combats this. In addition, not all links are created equal – some pass more PageRank than others. Therefore, it’s better to have a handful of quality inbound links than a large quantity of not-so-cool links. Quantity of inbound links is more important than quality of inbound links. 11 Buying exact match domains for your top keyword (i.e. “crossovervehicles.com”) actually used to work for a little while – until spammers started buying them up for the sole purpose of serving ads. Now, you can no longer get strong rankings solely based on your domain name – you have to fulfill other ranking requirements, too (200+ of them!). Exact match domains rank higher. 10 While anchor text may not be as important as it was in the past due to link spam, it’s certainly not dead and is still an important factor for ranking. Anchor text is dead. 9 In July 2013, it was announced by Google that links in press releases were considered “paid” links and therefore, part of a “link scheme.” This sent waves of panic through the industry, as many thought they would now be penalized by Google for putting links in their press releases. However, this proved to be not true: while Google says that links in press releases should be “nofollow,” they have also gone on record saying they have “identified ‘a lot’ of the top Press Release sites and ignores the links but doesn’t penalize those who are using them.” Links in press releases are bad. 8 Writers and marketers guest blog for a multitude of reasons – not just to build links. And Google realizes this, so they aren’t going to penalize your website because you contribute a guest post to a few blogs periodically. However, like many things, it should be done in moderation and in a non-spammy way (like not using overly-optimized anchor text links or keyword-stuffing your posts). Guest blogging is bad. 7 Studies have indeed shown that there is high correlation between social activity (like Facebook Likes and shares, and Google +1s) and high search rankings. But correlation does not equal causation, nor does Google actually use data from Facebook or Google+ to determine rankings. Social signals are the key to SEO. 6 AuthorRank is a way that Google will rank authored content by an author in search results based on their authority on a particular topic. However, the Authorship rich snippet does not currently have a very wide adoption (only 3.5% of Fortune 100 companies have adopted it) – which is required before AuthorRank can even be rolled out. AuthorRank is here today. 5 XML sitemaps help search engines to find and index your content quicker and more efficiently. But, while they are a best practice, they won’t help you get higher rankings. XML sitemaps help your rankings. 4 Schema markup helps search engines to better understand your content, such as whether it’s a video, or a recipe, or other type of content. However, according to Google, it will not improve your rankings. Schema is a ranking factor. 3 Hummingbird is Google’s new search engine algorithm that is based on semantic searches – for instance, mobile searches that ask questions (“Where is the best place to get pizza?”). When it was rolled out, the SEO community waited with bated breath for the expected impact on search results – but that impact never happened. In fact, the change was hardly noticeable. Hummingbird is a game changer. 2 Every time a major shift to the SEO landscape happens, someone proclaims “SEO is dead!” from the mountaintops. The truth is, SEO is just a constantly changing tactic and industry. In fact, the only constant – in life and SEO – is change. So SEO is not dead, it’s just evolved to be a part of everything we do as marketers. SEO is dead. 1 To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. @2014, All information in this document is the property of Marketing Mojo.

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