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Turn “just looking” into
more sales with

RETARGETING

RETARGETING, also known as

remarketing, is a proven channel to ...
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INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting

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Transcript of "INFOGRAPHIC: Turn "Just Looking" into More Sales with Retargeting "

  1. 1. $ Turn “just looking” into more sales with RETARGETING RETARGETING, also known as remarketing, is a proven channel to raise conversion rates, increase sales and brand awareness across even hard-to-convert verticals. With retargeting, your brand presence is strengthened and fewer sales are left on the table. $2 Billion Retargeting is the fastest growing sector of the display advertising industry HOW RETARGETING WORKS With behavioral and personalized retargeting, your ads are shown to the users who have engaged with your brand, interacted on your site, but moved on without converting. By focusing on your brand’s engaged user base, we are able to tailor ads according to their interactions with your business, and get higher conversion rates. Step 1 Step 2 Potential customer visits your site Later, potential customer is shown your ad as they surf other sites (an ad retargeted to only your website visitors) My Site Click Here Step 3 potential customer returns to your site and becomes paying customer WHO HELPS YOU RETARGET TOP PLATFORMS 1 4 2 5 3 the largest retargeting platform with more than 5,000 active advertisers 149% WHY YOU SHOULD BE RETARGETING INCREASED ECOMMERCE SITE PERFORMANCE 18 apparel, sporting good and home & garden retailers running retargeting campaigns from Cyber Monday 2010 – Cyber Monday 2011 saw: 21% Conversion Rate Increase Revenue Performance Increase PERFORMANCE INCREASED AD PERFORMANCE AND ROI 2x better on a CTR basis COST 20% äless than site-targeted campaigns on a CPM basis RETARGETED VIDEO ADS 5% - 10% increase in conversions, site visits, and revenue INCREASED SALES AVERAGE CUSTOMERS 2% VS. RETARGETED CUSTOMERS spend close to convert on the first visit to an online store 50% more 70% more likely to complete a purchase 95% leave a site without making a transaction To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2012, All information in this document is the property of Search Mojo. SOURCES: INTRO: http://www.sacbee.com/2012/08/21/4744683/adroll-named-fastest-growing-advertising. html; WHO: http://www.seomoz.org/blog/comparing-the-top-4-retargeting-companies, http://adroll-mainstorage.s3.amazonaws.com/marketing/AdRoll_Facts.pdf; WHY: http://www.beet.tv/2012/08/sunday-sky-jimdisco.html, http://www.seomoz.org/blog/leveraging-your-seo-for-search-retargeting, http://www.adgorithms. com/advertisers/retargeting.

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