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Five Search Engine Optimization Tips for your Blog
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Five Search Engine Optimization Tips for your Blog

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Search Engine Optimization Agency Search Mojo's presentation on Blog SEO. May 27, 2010

Search Engine Optimization Agency Search Mojo's presentation on Blog SEO. May 27, 2010

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  • 1. 5 Search Engine Optimization Tips for your Blog Presenters: Paige Payne and Renée Revetta Moderator: Amanda Chaney #BlogMojo
  • 2. Follow along #BlogMojo Follow us at: @SearchMojo @PaigeCPayne @ReneeRevetta @AmandaDChaney #BlogMojo
  • 3. About Search Mojo • Search engine marketing firm founded in 2005 – Search engine optimization (SEO) – Pay-per-click advertising management (PPC) – Social media monitoring • Located in Charlottesville, Va • Featured in the Washington Post, B2B Magazine, MarketingSherpa, Visibility Magazine and many blogs, including Marketing Pilgrim and Search Engine Journal • Speakers at PubCon and Search Engine Strategies #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 4. Our Clients May 27, 2010 www.search-mojo.com Copyright 2009
  • 5. Stay in the Blog Loop freshness consistency components sharing plugins #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 6. 1. Freshness #BlogMojo
  • 7. Stay Current (for bot love) •Company objective is to achieve and maintain high rankings •Blog rankings tend to be more volatile •Take advantage of Query Deserves Freshness (QDF) to keep bots coming back #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 8. 2. Components #BlogMojo
  • 9. Key SEO Components • Focus on 1-3 Keywords • Include your target keyword(s) in title tag, meta data, H1/H2 tags and the in content itself. • Blog Sitemap #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 10. 3. Plugins #BlogMojo
  • 11. The Essentials • All in One SEO Pack • Google XML Sitemaps • AddToAny • TweetMeme Retweet Button #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 12. 4. Sharing #BlogMojo
  • 13. Make it Easy for Readers • Blog RSS feed • Email signup • weekly digests or each post • Newsletter • Using Twitter, Facebook and LinkedIn #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 14. 5. Consistency #BlogMojo
  • 15. Consistency is Key • Quality posts, often • Day of the week • Overall frequency • Posting to same places #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009
  • 16. Recap! 1. Freshness 2. Components 3. Plugins 4. Sharing 5. Consistency #BlogMojo
  • 17. Contact Information Paige Payne Renée Revetta Jr. Account Manager Social Media Specialist ppayne@search-mojo.com rrevetta@search-mojo.com 800-939-5938 x110 800-939-5938 x107 @PaigeCPayne @ReneeRevetta www.search-mojo.com blog.search-mojo.com #BlogMojo May 27, 2010 www.search-mojo.com Copyright 2009