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INFOGRAPHIC: Content Marketing & Search Marketing Why You Can’t Have One Without the Other
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INFOGRAPHIC: Content Marketing & Search Marketing Why You Can’t Have One Without the Other

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  • 1. CONTENT MARKETING SEARCH MARKETING If you want people to find your business (and ultimately buy something from you), being easily found in search engines like Google and Bing is essential. But it’s no longer enough to just be found – you must also provide prospective customers with the content they need to make an informed purchasing decision. Here are 5 reasons why search marketing and content marketing go hand in hand. Why You Can’t Have One Without the Other You want your company to be Content marketing can help you generate brand awareness and credibility. TOP-OF-MIND to your prospects 50% of consumers are 61% of consumers feel more likely to click on a search result if a brand appears multiple times on the results page. better about and are more likely to buy from a company that delivers custom content. Your prospects are SHARING CONTENT ON SOCIAL MEDIA, and social media INFLUENCES SEARCH RESULTS Content on social networks is indexed on Google. Bing uses Facebook Likes as a ranking signal when users are logged in. GOOGLE+ shares and +1s can affect search results. PEOPLE (and search engines) LOVE VISUAL CONTENT Your prospects are USING SEARCH TO MAKE PURCHASING DECISIONS Interesting content is one of the top 3 reasons people follow brands on social media. 81% of consumers’ perceptions are influenced by search 89% use search for purchases Images shared through Pinterest are also indexed into Google Images results. 20x Photos receive 20 times more engagement through social networks like Facebook and Google+. 53x Videos are 53 times more likely to generate a 1st page Google ranking. You’ll generate MORE LEADS 57% of marketers have acquired new customers via their blogs. The more content created, the more pages indexed in Google. 50-100 pages brings double-digit lead growth. Sources: TOP-OF-MIND: http://www.performics.com/news-room/press-releases/Search-Engine-Usage-Study-92Percent/1422, http://www.customcontentcouncil.com/sites/default/files/CMO_presentationFINAL.pdf. PURCHASING DECISIONS: http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leadinginfluence-in-consumer-purchasing-choices/, http://www.webershandwick.com/resources/ws/flash/InRepWeTrust. pdf. MORE LEADS: http://www.hubspot.com/Portals/53/docs/ebooks/the2011stateofinboundmarketingfinal.pdf. SHARING CONTENT: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/. VISUAL CONTENT: http://mashable.com/2012/08/30/improve-facebook-edgerank/, http://blogs.forrester.com/interactive_ marketing/2009/01/the-easiest-way.html. To request a quote, call 800.939.5938 x1 or visit search-mojo.com/sales. ©2012, All information in this document is the property of Search Mojo.