INFOGRAPHIC: Content Marketing & Search Marketing Why You Can’t Have One Without the Other

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INFOGRAPHIC: Content Marketing & Search Marketing Why You Can’t Have One Without the Other

  1. 1. CONTENT MARKETING SEARCH MARKETING Why You Can’t Have One Without the Other You’ll generate MORE LEADS 57% of marketers have acquired new customers via their blogs. The more content created, the more pages indexed in Google. 50-100 pages brings double-digit lead growth. Your prospects are USING SEARCH TO MAKE PURCHASING DECISIONS 81% of consumers’ perceptions are influenced by search 89% use search for purchases Interesting content is one of the top 3 reasons people follow brands on social media. Content on social networks is indexed on Google. GOOGLE+ shares and +1s can affect search results. Bing uses Facebook Likes as a ranking signal when users are logged in. Your prospects are SHARING CONTENT ON SOCIAL MEDIA, and social media INFLUENCES SEARCH RESULTS To request a quote, call 800.939.5938 x1 or visit marketing-mojo.com/sales. ©2014, All information in this document is the property of Marketing Mojo. Sources: TOP-OF-MIND: http://www.performics.com/news-room/press-releases/Search-Engine-Usage-Study-92- Percent/1422, http://www.customcontentcouncil.com/sites/default/files/CMO_presentationFINAL.pdf. PURCHASING DECISIONS: http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading- influence-in-consumer-purchasing-choices/, http://www.webershandwick.com/resources/ws/flash/InRepWeTrust. pdf. MORE LEADS: http://www.hubspot.com/Portals/53/docs/ebooks/the2011stateofinboundmarketingfinal.pdf. SHARING CONTENT: http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/. VISUAL CONTENT: http://mashable.com/2012/08/30/improve-facebook-edgerank/, http://blogs.forrester.com/interactive_ marketing/2009/01/the-easiest-way.html. You want your company to be TOP-OF-MINDto your prospects 61% of consumers feel better about and are more likely to buy from a company that delivers custom content. Content marketing can help you generate brand awareness and credibility. 50% of consumers are more likely to click on a search result if a brand appears multiple times on the results page. If you want people to find your business (and ultimately buy something from you), being easily found in search engines like Google and Bing is essential. But it’s no longer enough to just be found – you must also provide prospective customers with the content they need to make an informed purchasing decision. Here are 5 reasons why search marketing and content marketing go hand in hand. PEOPLE (and search engines) LOVE VISUAL CONTENT Videos are 53 times more likely to generate a 1st page Google ranking. 53xImages shared through Pinterest are also indexed into Google Images results. Photos receive 20 times more engagement through social networks like Facebook and Google+. 20x

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