SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Search Marketing Metrics That Matter

by on May 30, 2013

  • 570 views

View the full recorded webinar at http://bit.ly/11dn0Zr. ...

View the full recorded webinar at http://bit.ly/11dn0Zr.

Search marketing has changed dramatically since Google’s Penguin and Panda updates, which took aim at mediocre content and sketchy SEO practices. There has been a fundamental shift towards the creation of quality, relevant content, and Google’s emphasis on personalization and localization represents a major change in how marketers approach and measure their search marketing efforts.

How should you be measuring search marketing? In this webinar, Janet Driscoll Miller will discuss the variety of ways to measure different goals using tools like Google Analytics and Google Webmaster Tools, as well as marketing automation and CRM software.

What you will learn:
• Why search engine rankings are not the most accurate measurement of your SEO
• How Google+ is changing the game when it comes to getting indexed
• Content and social media metrics you should be considering when measuring search efforts
• Tools to consider to help you get a clearer picture of your search marketing results

Statistics

Views

Total Views
570
Views on SlideShare
564
Embed Views
6

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 6

http://www.search-mojo.com 6

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Search Marketing Metrics That Matter Search Marketing Metrics That Matter Presentation Transcript