Search Marketing Metrics That Matter
by Marketing Mojo on May 30, 2013
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View the full recorded webinar at http://bit.ly/11dn0Zr. ...
View the full recorded webinar at http://bit.ly/11dn0Zr.
Search marketing has changed dramatically since Google’s Penguin and Panda updates, which took aim at mediocre content and sketchy SEO practices. There has been a fundamental shift towards the creation of quality, relevant content, and Google’s emphasis on personalization and localization represents a major change in how marketers approach and measure their search marketing efforts.
How should you be measuring search marketing? In this webinar, Janet Driscoll Miller will discuss the variety of ways to measure different goals using tools like Google Analytics and Google Webmaster Tools, as well as marketing automation and CRM software.
What you will learn:
• Why search engine rankings are not the most accurate measurement of your SEO
• How Google+ is changing the game when it comes to getting indexed
• Content and social media metrics you should be considering when measuring search efforts
• Tools to consider to help you get a clearer picture of your search marketing results
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