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Janet driscoll Miller<br />Search mojo<br />Schema.org, Rel=Author & Meta Tagging For 2012<br />
What is structured data?<br />A way to annotate text<br />Also called “semantic markup”<br />Multiple formats<br />RDFa<br...
Types of structured data for seo<br />Rich Snippets<br />Rel=Author<br />Schema.org<br />
Rich snippets<br />
Rich snippets<br />What the heck are they?<br />Why use them?<br />
Why use rich snippets?<br />From our experiments, it seemed that giving the user a better idea of what to expect on the pa...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<...
How to implement rich snippets<br /><div itemscope itemtype="http://data-vocabulary.org/Event"><br />	<a href="http://www....
How to implement rich snippets<br />http://www.google.com/support/webmasters/bin/answer.py?answer=99170<br />
Rel=author<br />
Rel=author<br />Markup article to designate the author<br />
Rel=author restrictions<br />Doesn’t support multiple author blogs<br />Only works on same site (i.e. won’t work yet for s...
Implementing rel=author<br />Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link....
Implementing rel=author<br />Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”.<br...
Implementing rel=author<br />Step 3: On your Google Profile, create a link to your author page of your blog. Tag the link ...
Schema.org<br />
Schema.org<br />Created by Google, Bing and Yahoo!<br />Launched June 2, 2011<br />Way for engines to easily identify type...
Schema.org is very comprehensive<br />Person<br />Organization<br />Ex: Corporation, auto dealer, sports team<br />Creativ...
How to implement schema.org<br /><div itemscopeitemtype="http://schema.org/Person"><br />  <span itemprop="name">Janet Dri...
Which Format to use?<br />
Good question.<br />People Rich Snippets<br />LinkedIn and Google Profiles use microformats.<br />Schema.org<br />Uses mic...
Testing your markup<br />
Testing markup<br />http://www.google.com/webmasters/tools/richsnippets<br />Caveat: It’s not always right.<br />
Testing markup<br />
Testing markup<br />
contact<br />Janet Driscoll Miller<br />Search Mojo<br />e: jmiller@search-mojo.com<br />o: 434.975.6656 x101<br />t: @jan...
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Schema.org, Rel=Author and Rich Snippets

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Janet Driscoll Miller's presentation at SMX East, September 14, 2011, regarding schema.org, rel=author and rich snippets for SEO.

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Transcript of "Schema.org, Rel=Author and Rich Snippets"

  1. 1. Janet driscoll Miller<br />Search mojo<br />Schema.org, Rel=Author & Meta Tagging For 2012<br />
  2. 2. What is structured data?<br />A way to annotate text<br />Also called “semantic markup”<br />Multiple formats<br />RDFa<br />Microdata<br />Microformats<br />
  3. 3. Types of structured data for seo<br />Rich Snippets<br />Rel=Author<br />Schema.org<br />
  4. 4. Rich snippets<br />
  5. 5. Rich snippets<br />What the heck are they?<br />Why use them?<br />
  6. 6. Why use rich snippets?<br />From our experiments, it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it’s really good for them. They get more traffic. It’s good for users because they have a better idea of what to expect on the page. And, overall, it’s good for the web.<br />- RV Guha, Rich Snippets Engineer at Google<br />
  7. 7. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  8. 8. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  9. 9. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  10. 10. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  11. 11. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  12. 12. Types of Rich snippets<br />Reviews*<br />People*<br />Products<br />Businesses & Organizations<br />Recipes*<br />Events<br />Music<br />*supported by both Google and Bing<br />
  13. 13. How to implement rich snippets<br /><div itemscope itemtype="http://data-vocabulary.org/Event"><br /> <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank"><br /> <img src="/images/smxeast.png" border="0" width=150 itemprop="photo"><br /> </a><br /> <p><br /><time itemprop="startDate" datetime="2011-11-07T19:00-08:00">September 13</time>-<time itemprop="endDate" datetime="2011-11-10T21:00-08:00">15</time>, 2011<br /> <br><br /> <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank" itemprop="url"> <br /> <span itemprop="summary"><br /> SMX East 2011<br /> </span><br /> </a><br /> <br><br /> <span itemprop="description"><br /> Hear Search Mojo's Janet Driscoll Miller speak on schema.org, rich snippets and rel=Author for SEO.<br /> </span><br /> </p><br /></div><br />
  14. 14. How to implement rich snippets<br />http://www.google.com/support/webmasters/bin/answer.py?answer=99170<br />
  15. 15. Rel=author<br />
  16. 16. Rel=author<br />Markup article to designate the author<br />
  17. 17. Rel=author restrictions<br />Doesn’t support multiple author blogs<br />Only works on same site (i.e. won’t work yet for syndicated content)<br />Only works on self-hosted sites<br />
  18. 18. Implementing rel=author<br />Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link.<br />Example: <a href="http://blog.search-mojo.com/author/jmiller/" title="Posts by Janet Driscoll Miller" rel="author"><br />
  19. 19. Implementing rel=author<br />Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”.<br />Example: <a rel="me" href="https://plus.google.com/102693940581942420283">Google+</a><br />
  20. 20. Implementing rel=author<br />Step 3: On your Google Profile, create a link to your author page of your blog. Tag the link with rel=“me” by checking “This page is specifically about me.”.<br />
  21. 21. Schema.org<br />
  22. 22. Schema.org<br />Created by Google, Bing and Yahoo!<br />Launched June 2, 2011<br />Way for engines to easily identify types of content<br />Schema.org<br />
  23. 23. Schema.org is very comprehensive<br />Person<br />Organization<br />Ex: Corporation, auto dealer, sports team<br />Creative works<br />Ex: Books, movies, TV series, recipes<br />Embedded, non-text objects<br />Ex: Audio, image, video<br />Place/Local Business<br />Ex: Landmark, residence, restaurant<br />Event<br />Ex: Festivals, concerts, sales events<br />Review<br />Product/Offer<br />Ex: shoes, concert ticket<br />
  24. 24. How to implement schema.org<br /><div itemscopeitemtype="http://schema.org/Person"><br />  <span itemprop="name">Janet Driscoll Miller</span><br />  <imgsrc=“janet.jpg" itemprop="image" /><br />  <span itemprop="jobTitle">President and CEO</span><br />  <div itemprop="address" itemscopeitemtype="http://schema.org/PostalAddress"><br />    <span itemprop="streetAddress"><br />      100 10th St. NE, Ste. 103<br />    </span><br />    <span itemprop="addressLocality">Charlottesville</span>,<br />    <span itemprop="addressRegion">VA</span><br />    <span itemprop="postalCode">22902</span><br />  </div><br />  <span itemprop="telephone">(434) 976-6656</span><br />  <a href="mailto:jmiller@search-mojo.com" itemprop="email"><br />    jane-doe@xyz.edu</a><br />  </div><br />
  25. 25. Which Format to use?<br />
  26. 26. Good question.<br />People Rich Snippets<br />LinkedIn and Google Profiles use microformats.<br />Schema.org<br />Uses microdata.<br />Can’t combine two types of formats on the same page.<br />Likely best to go with microdata (schema.org)<br />
  27. 27. Testing your markup<br />
  28. 28. Testing markup<br />http://www.google.com/webmasters/tools/richsnippets<br />Caveat: It’s not always right.<br />
  29. 29. Testing markup<br />
  30. 30. Testing markup<br />
  31. 31. contact<br />Janet Driscoll Miller<br />Search Mojo<br />e: jmiller@search-mojo.com<br />o: 434.975.6656 x101<br />t: @janetdmiller<br />+: https://plus.google.com/u/0/102693940581942420283/posts<br />
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