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Schema.org, Rel=Author and Rich Snippets
 

Schema.org, Rel=Author and Rich Snippets

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Janet Driscoll Miller's presentation at SMX East, September 14, 2011, regarding schema.org, rel=author and rich snippets for SEO.

Janet Driscoll Miller's presentation at SMX East, September 14, 2011, regarding schema.org, rel=author and rich snippets for SEO.

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    Schema.org, Rel=Author and Rich Snippets Schema.org, Rel=Author and Rich Snippets Presentation Transcript

    • Janet driscoll Miller
      Search mojo
      Schema.org, Rel=Author & Meta Tagging For 2012
    • What is structured data?
      A way to annotate text
      Also called “semantic markup”
      Multiple formats
      RDFa
      Microdata
      Microformats
    • Types of structured data for seo
      Rich Snippets
      Rel=Author
      Schema.org
    • Rich snippets
    • Rich snippets
      What the heck are they?
      Why use them?
    • Why use rich snippets?
      From our experiments, it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it’s really good for them. They get more traffic. It’s good for users because they have a better idea of what to expect on the page. And, overall, it’s good for the web.
      - RV Guha, Rich Snippets Engineer at Google
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • Types of Rich snippets
      Reviews*
      People*
      Products
      Businesses & Organizations
      Recipes*
      Events
      Music
      *supported by both Google and Bing
    • How to implement rich snippets
      <div itemscope itemtype="http://data-vocabulary.org/Event">
      <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank">
      <img src="/images/smxeast.png" border="0" width=150 itemprop="photo">
      </a>
      <p>
      <time itemprop="startDate" datetime="2011-11-07T19:00-08:00">September 13</time>-<time itemprop="endDate" datetime="2011-11-10T21:00-08:00">15</time>, 2011
      <br>
      <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank" itemprop="url">
      <span itemprop="summary">
      SMX East 2011
      </span>
      </a>
      <br>
      <span itemprop="description">
      Hear Search Mojo's Janet Driscoll Miller speak on schema.org, rich snippets and rel=Author for SEO.
      </span>
      </p>
      </div>
    • How to implement rich snippets
      http://www.google.com/support/webmasters/bin/answer.py?answer=99170
    • Rel=author
    • Rel=author
      Markup article to designate the author
    • Rel=author restrictions
      Doesn’t support multiple author blogs
      Only works on same site (i.e. won’t work yet for syndicated content)
      Only works on self-hosted sites
    • Implementing rel=author
      Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link.
      Example: <a href="http://blog.search-mojo.com/author/jmiller/" title="Posts by Janet Driscoll Miller" rel="author">
    • Implementing rel=author
      Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”.
      Example: <a rel="me" href="https://plus.google.com/102693940581942420283">Google+</a>
    • Implementing rel=author
      Step 3: On your Google Profile, create a link to your author page of your blog. Tag the link with rel=“me” by checking “This page is specifically about me.”.
    • Schema.org
    • Schema.org
      Created by Google, Bing and Yahoo!
      Launched June 2, 2011
      Way for engines to easily identify types of content
      Schema.org
    • Schema.org is very comprehensive
      Person
      Organization
      Ex: Corporation, auto dealer, sports team
      Creative works
      Ex: Books, movies, TV series, recipes
      Embedded, non-text objects
      Ex: Audio, image, video
      Place/Local Business
      Ex: Landmark, residence, restaurant
      Event
      Ex: Festivals, concerts, sales events
      Review
      Product/Offer
      Ex: shoes, concert ticket
    • How to implement schema.org
      <div itemscopeitemtype="http://schema.org/Person">
        <span itemprop="name">Janet Driscoll Miller</span>
        <imgsrc=“janet.jpg" itemprop="image" />
        <span itemprop="jobTitle">President and CEO</span>
        <div itemprop="address" itemscopeitemtype="http://schema.org/PostalAddress">
          <span itemprop="streetAddress">
            100 10th St. NE, Ste. 103
          </span>
          <span itemprop="addressLocality">Charlottesville</span>,
          <span itemprop="addressRegion">VA</span>
          <span itemprop="postalCode">22902</span>
        </div>
        <span itemprop="telephone">(434) 976-6656</span>
        <a href="mailto:jmiller@search-mojo.com" itemprop="email">
          jane-doe@xyz.edu</a>
        </div>
    • Which Format to use?
    • Good question.
      People Rich Snippets
      LinkedIn and Google Profiles use microformats.
      Schema.org
      Uses microdata.
      Can’t combine two types of formats on the same page.
      Likely best to go with microdata (schema.org)
    • Testing your markup
    • Testing markup
      http://www.google.com/webmasters/tools/richsnippets
      Caveat: It’s not always right.
    • Testing markup
    • Testing markup
    • contact
      Janet Driscoll Miller
      Search Mojo
      e: jmiller@search-mojo.com
      o: 434.975.6656 x101
      t: @janetdmiller
      +: https://plus.google.com/u/0/102693940581942420283/posts