Schema.org, Rel=Author and Rich Snippets
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Schema.org, Rel=Author and Rich Snippets

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Janet Driscoll Miller's presentation at SMX East, September 14, 2011, regarding schema.org, rel=author and rich snippets for SEO.

Janet Driscoll Miller's presentation at SMX East, September 14, 2011, regarding schema.org, rel=author and rich snippets for SEO.

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Schema.org, Rel=Author and Rich Snippets Schema.org, Rel=Author and Rich Snippets Presentation Transcript

  • Janet driscoll Miller
    Search mojo
    Schema.org, Rel=Author & Meta Tagging For 2012
  • What is structured data?
    A way to annotate text
    Also called “semantic markup”
    Multiple formats
    RDFa
    Microdata
    Microformats
  • Types of structured data for seo
    Rich Snippets
    Rel=Author
    Schema.org
  • Rich snippets
  • Rich snippets
    What the heck are they?
    Why use them?
  • Why use rich snippets?
    From our experiments, it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it’s really good for them. They get more traffic. It’s good for users because they have a better idea of what to expect on the page. And, overall, it’s good for the web.
    - RV Guha, Rich Snippets Engineer at Google
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • Types of Rich snippets
    Reviews*
    People*
    Products
    Businesses & Organizations
    Recipes*
    Events
    Music
    *supported by both Google and Bing
  • How to implement rich snippets
    <div itemscope itemtype="http://data-vocabulary.org/Event">
    <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank">
    <img src="/images/smxeast.png" border="0" width=150 itemprop="photo">
    </a>
    <p>
    <time itemprop="startDate" datetime="2011-11-07T19:00-08:00">September 13</time>-<time itemprop="endDate" datetime="2011-11-10T21:00-08:00">15</time>, 2011
    <br>
    <a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank" itemprop="url">
    <span itemprop="summary">
    SMX East 2011
    </span>
    </a>
    <br>
    <span itemprop="description">
    Hear Search Mojo's Janet Driscoll Miller speak on schema.org, rich snippets and rel=Author for SEO.
    </span>
    </p>
    </div>
  • How to implement rich snippets
    http://www.google.com/support/webmasters/bin/answer.py?answer=99170
  • Rel=author
  • Rel=author
    Markup article to designate the author
  • Rel=author restrictions
    Doesn’t support multiple author blogs
    Only works on same site (i.e. won’t work yet for syndicated content)
    Only works on self-hosted sites
  • Implementing rel=author
    Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link.
    Example: <a href="http://blog.search-mojo.com/author/jmiller/" title="Posts by Janet Driscoll Miller" rel="author">
  • Implementing rel=author
    Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”.
    Example: <a rel="me" href="https://plus.google.com/102693940581942420283">Google+</a>
  • Implementing rel=author
    Step 3: On your Google Profile, create a link to your author page of your blog. Tag the link with rel=“me” by checking “This page is specifically about me.”.
  • Schema.org
  • Schema.org
    Created by Google, Bing and Yahoo!
    Launched June 2, 2011
    Way for engines to easily identify types of content
    Schema.org
  • Schema.org is very comprehensive
    Person
    Organization
    Ex: Corporation, auto dealer, sports team
    Creative works
    Ex: Books, movies, TV series, recipes
    Embedded, non-text objects
    Ex: Audio, image, video
    Place/Local Business
    Ex: Landmark, residence, restaurant
    Event
    Ex: Festivals, concerts, sales events
    Review
    Product/Offer
    Ex: shoes, concert ticket
  • How to implement schema.org
    <div itemscopeitemtype="http://schema.org/Person">
      <span itemprop="name">Janet Driscoll Miller</span>
      <imgsrc=“janet.jpg" itemprop="image" />
      <span itemprop="jobTitle">President and CEO</span>
      <div itemprop="address" itemscopeitemtype="http://schema.org/PostalAddress">
        <span itemprop="streetAddress">
          100 10th St. NE, Ste. 103
        </span>
        <span itemprop="addressLocality">Charlottesville</span>,
        <span itemprop="addressRegion">VA</span>
        <span itemprop="postalCode">22902</span>
      </div>
      <span itemprop="telephone">(434) 976-6656</span>
      <a href="mailto:jmiller@search-mojo.com" itemprop="email">
        jane-doe@xyz.edu</a>
      </div>
  • Which Format to use?
  • Good question.
    People Rich Snippets
    LinkedIn and Google Profiles use microformats.
    Schema.org
    Uses microdata.
    Can’t combine two types of formats on the same page.
    Likely best to go with microdata (schema.org)
  • Testing your markup
  • Testing markup
    http://www.google.com/webmasters/tools/richsnippets
    Caveat: It’s not always right.
  • Testing markup
  • Testing markup
  • contact
    Janet Driscoll Miller
    Search Mojo
    e: jmiller@search-mojo.com
    o: 434.975.6656 x101
    t: @janetdmiller
    +: https://plus.google.com/u/0/102693940581942420283/posts