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Some basic rules of online brand Separate your corporate v. personal profiles/pages Don’t white label Use a unique name -- consistently Google yourself Define your message about yourself in search engine results
Linkedin Create a personal profile and a separate company page Personal Like a resume online In title area, use descriptive language Throughout experiences, use keywords Company Fill out all of the info Include products/services
Facebook profiles and pages Create a personal Facebook profile and a separate company “fan” page. Personal Profile Page Company “Fan” Page Use company name as page name Claim your URL Requires 25 fans Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo) Even if you don’t update it often, you need to claim your page!
Twitter profiles Create a personal profile and a separate company profile. Company Profile Even if you don’t tweet, get your name reserved! If someone has your brand name already, difficult to get it back. If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name. Increase followers: Paper.li (http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)
Google profile Informs Google of your social networks and connections Broadens your “social circle” Gives personal Google results Also broadens your reach to provide content to others www.google.com/profiles
Niche social networks Tech Gizmodo Sphinn Wine Cork’d Check out lists at: http://knowem.com/websites/all/
Local-based business Foursquare Google Places(http://www.google.com/places/) Ratings Google Hotpot Yelp
Some services will reserve your profiles for you… Knowem Will reserve your company name on multiple social sites HOWEVER: They use a Yahoo email address to register profiles, not your company domain email Will transfer the Yahoo account to you, but really should be an email with your own brand on it. Register on many sites that are irrelevant social sites to you
Content creation can be time consuming Repurpose all of the content you create Create a blog post (or a series) Make a video Write a whitepaper Take photos Create a presentation Create a webinar Enewsletter