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Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
Quadruplicity Conference: Social Media Presentation
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Quadruplicity Conference: Social Media Presentation

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Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

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  • This section is about key issues you have to consider before going down the social media path, like how you set up a personal v. corporate brand for positioning.
  • Highlighted areas are items within your control.
  • This section covers the actual platforms we recommend as top priority and our recommended best practices for setting them up.
  • This slide has an animation on it. To see the underlying text, just move the big graphic out of the way. 
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Marijean: I only found a personal Twitter profile for you. Do you have one yet for Jaggers Communications?
  • Marijean, if you want to check out your social circle, like mine above where I’m connected to you, go to: http://www.google.com/s2/search/social when you’re logged into your Google account. There you can see what social connections Google knows about.
  • Note: this is an animated build
  • Transcript

    1. Social Media: Crafting Your Message for an Online World<br />Marijean jaggers<br />Jaggers communications<br />Janet driscoll miller<br />Search mojo<br />Quadruplicity conference<br />February 11, 2011<br />
    2. Today’s presentation:<br />Managing your personal and corporate brands<br />Social media platforms<br />Creating content to feed social media<br />Summary<br />
    3. Managing personal and corporate brands<br />
    4. Some basic rules of online brand<br />Separate your corporate v. personal profiles/pages<br />Don’t white label<br />Use a unique name -- consistently<br />Google yourself<br />Define your message about yourself in search engine results<br />
    5. Google yourself/your brand<br />
    6. Google yourself/your brand<br />
    7. Social media platforms<br />
    8. Linkedin<br />Create a personal profile and a separate company page<br />Personal<br />Like a resume online<br />In title area, use descriptive language<br />Throughout experiences, use keywords<br />Company<br />Fill out all of the info<br />Include products/services<br />
    9. Linkedin<br />
    10. Linkedin<br />
    11. Facebook profiles and pages<br />Create a personal Facebook profile and a separate company “fan” page.<br />Personal Profile Page<br />Company “Fan” Page<br />Use company name as page name<br />Claim your URL<br />Requires 25 fans<br />Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)<br />Even if you don’t update it often, you need to claim your page!<br />
    12. Facebook profiles and pages<br />
    13. Facebook profiles and pages<br />
    14. Twitter profiles<br />Create a personal profile and a separate company profile.<br />Company Profile<br />Even if you don’t tweet, get your name reserved!<br />If someone has your brand name already, difficult to get it back.<br />If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.<br />Increase followers:<br />Paper.li (http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)<br />
    15. Twitter profiles<br />
    16. Google profile<br />Informs Google of your social networks and connections<br />Broadens your “social circle”<br />Gives personal Google results<br />Also broadens your reach to provide content to others<br />www.google.com/profiles<br />
    17. Google profile<br />
    18. Google profile<br />
    19. Google profile and social circle<br />http://www.google.com/s2/search/social <br />
    20. Google profile and social circle<br />
    21. SlidesharE<br />Have your own “channel”<br />Slideshare<br />Post slide presentations<br />Can have recorded presentations too<br />
    22. slideshare<br />
    23. youtube<br />Video content<br />Limit of 15 minutes<br />Amateur video is acceptable<br />
    24. youtube<br />
    25. Niche social networks<br />Tech<br />Gizmodo<br />Sphinn<br />Wine<br />Cork’d<br />Check out lists at:<br />http://knowem.com/websites/all/<br />
    26. Local-based business<br />Foursquare<br />Google Places(http://www.google.com/places/)<br />Ratings<br />Google Hotpot<br />Yelp<br />
    27. Some services will reserve your profiles for you…<br />Knowem<br />Will reserve your company name on multiple social sites<br />HOWEVER:<br />They use a Yahoo email address to register profiles, not your company domain email<br />Will transfer the Yahoo account to you, but really should be an email with your own brand on it.<br />Register on many sites that are irrelevant social sites to you<br />
    28. Creating content to feed social media<br />
    29. Content creation can be time consuming<br />Repurpose all of the content you create<br />Create a blog post (or a series)<br />Make a video<br />Write a whitepaper<br />Take photos<br />Create a presentation<br />Create a webinar<br />Enewsletter<br />
    30. Example of content repurposing<br />
    31. If you only have 15 minutes a day:<br />Marijean:<br />LinkedIn and Twitter<br />Janet:<br />Slideshare and Twitter<br />
    32. Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/janetdriscollmiller<br />Twitter: @janetdmiller<br />Facebook: www.facebook.com/SearchMojo<br />Marijean Jaggers<br />mjaggers@jaggerscommunications.com<br />434-973-0645<br />LinkedIn: http://www.linkedin.com/in/marijeanjaggers<br />Twitter: @Marijean<br />Facebook: www.facebook.com/JaggersCommunications<br />

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