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Quadruplicity Conference: Social Media Presentation
 

Quadruplicity Conference: Social Media Presentation

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Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

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  • This section is about key issues you have to consider before going down the social media path, like how you set up a personal v. corporate brand for positioning.
  • Highlighted areas are items within your control.
  • This section covers the actual platforms we recommend as top priority and our recommended best practices for setting them up.
  • This slide has an animation on it. To see the underlying text, just move the big graphic out of the way. 
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Marijean: I only found a personal Twitter profile for you. Do you have one yet for Jaggers Communications?
  • Marijean, if you want to check out your social circle, like mine above where I’m connected to you, go to: http://www.google.com/s2/search/social when you’re logged into your Google account. There you can see what social connections Google knows about.
  • Note: this is an animated build

Quadruplicity Conference: Social Media Presentation Quadruplicity Conference: Social Media Presentation Presentation Transcript

  • Social Media: Crafting Your Message for an Online World
    Marijean jaggers
    Jaggers communications
    Janet driscoll miller
    Search mojo
    Quadruplicity conference
    February 11, 2011
  • Today’s presentation:
    Managing your personal and corporate brands
    Social media platforms
    Creating content to feed social media
    Summary
  • Managing personal and corporate brands
  • Some basic rules of online brand
    Separate your corporate v. personal profiles/pages
    Don’t white label
    Use a unique name -- consistently
    Google yourself
    Define your message about yourself in search engine results
  • Google yourself/your brand
  • Google yourself/your brand
  • Social media platforms
  • Linkedin
    Create a personal profile and a separate company page
    Personal
    Like a resume online
    In title area, use descriptive language
    Throughout experiences, use keywords
    Company
    Fill out all of the info
    Include products/services
  • Linkedin
  • Linkedin
  • Facebook profiles and pages
    Create a personal Facebook profile and a separate company “fan” page.
    Personal Profile Page
    Company “Fan” Page
    Use company name as page name
    Claim your URL
    Requires 25 fans
    Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)
    Even if you don’t update it often, you need to claim your page!
  • Facebook profiles and pages
  • Facebook profiles and pages
  • Twitter profiles
    Create a personal profile and a separate company profile.
    Company Profile
    Even if you don’t tweet, get your name reserved!
    If someone has your brand name already, difficult to get it back.
    If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.
    Increase followers:
    Paper.li (http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)
  • Twitter profiles
  • Google profile
    Informs Google of your social networks and connections
    Broadens your “social circle”
    Gives personal Google results
    Also broadens your reach to provide content to others
    www.google.com/profiles
  • Google profile
  • Google profile
  • Google profile and social circle
    http://www.google.com/s2/search/social
  • Google profile and social circle
  • SlidesharE
    Have your own “channel”
    Slideshare
    Post slide presentations
    Can have recorded presentations too
  • slideshare
  • youtube
    Video content
    Limit of 15 minutes
    Amateur video is acceptable
  • youtube
  • Niche social networks
    Tech
    Gizmodo
    Sphinn
    Wine
    Cork’d
    Check out lists at:
    http://knowem.com/websites/all/
  • Local-based business
    Foursquare
    Google Places(http://www.google.com/places/)
    Ratings
    Google Hotpot
    Yelp
  • Some services will reserve your profiles for you…
    Knowem
    Will reserve your company name on multiple social sites
    HOWEVER:
    They use a Yahoo email address to register profiles, not your company domain email
    Will transfer the Yahoo account to you, but really should be an email with your own brand on it.
    Register on many sites that are irrelevant social sites to you
  • Creating content to feed social media
  • Content creation can be time consuming
    Repurpose all of the content you create
    Create a blog post (or a series)
    Make a video
    Write a whitepaper
    Take photos
    Create a presentation
    Create a webinar
    Enewsletter
  • Example of content repurposing
  • If you only have 15 minutes a day:
    Marijean:
    LinkedIn and Twitter
    Janet:
    Slideshare and Twitter
  • Contact
    Janet Driscoll Miller
    jmiller@search-mojo.com
    800-939-5938 x101
    LinkedIn: www.linkedin.com/in/janetdriscollmiller
    Twitter: @janetdmiller
    Facebook: www.facebook.com/SearchMojo
    Marijean Jaggers
    mjaggers@jaggerscommunications.com
    434-973-0645
    LinkedIn: http://www.linkedin.com/in/marijeanjaggers
    Twitter: @Marijean
    Facebook: www.facebook.com/JaggersCommunications