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Quadruplicity Conference: Social Media Presentation

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Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

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  • This section is about key issues you have to consider before going down the social media path, like how you set up a personal v. corporate brand for positioning.
  • Highlighted areas are items within your control.
  • This section covers the actual platforms we recommend as top priority and our recommended best practices for setting them up.
  • This slide has an animation on it. To see the underlying text, just move the big graphic out of the way. 
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Marijean: I only found a personal Twitter profile for you. Do you have one yet for Jaggers Communications?
  • Marijean, if you want to check out your social circle, like mine above where I’m connected to you, go to: http://www.google.com/s2/search/social when you’re logged into your Google account. There you can see what social connections Google knows about.
  • Note: this is an animated build
  • Transcript

    • 1. Social Media: Crafting Your Message for an Online World
      Marijean jaggers
      Jaggers communications
      Janet driscoll miller
      Search mojo
      Quadruplicity conference
      February 11, 2011
    • 2. Today’s presentation:
      Managing your personal and corporate brands
      Social media platforms
      Creating content to feed social media
      Summary
    • 3. Managing personal and corporate brands
    • 4. Some basic rules of online brand
      Separate your corporate v. personal profiles/pages
      Don’t white label
      Use a unique name -- consistently
      Google yourself
      Define your message about yourself in search engine results
    • 5. Google yourself/your brand
    • 6. Google yourself/your brand
    • 7. Social media platforms
    • 8. Linkedin
      Create a personal profile and a separate company page
      Personal
      Like a resume online
      In title area, use descriptive language
      Throughout experiences, use keywords
      Company
      Fill out all of the info
      Include products/services
    • 9. Linkedin
    • 10. Linkedin
    • 11. Facebook profiles and pages
      Create a personal Facebook profile and a separate company “fan” page.
      Personal Profile Page
      Company “Fan” Page
      Use company name as page name
      Claim your URL
      Requires 25 fans
      Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)
      Even if you don’t update it often, you need to claim your page!
    • 12. Facebook profiles and pages
    • 13. Facebook profiles and pages
    • 14. Twitter profiles
      Create a personal profile and a separate company profile.
      Company Profile
      Even if you don’t tweet, get your name reserved!
      If someone has your brand name already, difficult to get it back.
      If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.
      Increase followers:
      Paper.li (http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)
    • 15. Twitter profiles
    • 16. Google profile
      Informs Google of your social networks and connections
      Broadens your “social circle”
      Gives personal Google results
      Also broadens your reach to provide content to others
      www.google.com/profiles
    • 17. Google profile
    • 18. Google profile
    • 19. Google profile and social circle
      http://www.google.com/s2/search/social
    • 20. Google profile and social circle
    • 21. SlidesharE
      Have your own “channel”
      Slideshare
      Post slide presentations
      Can have recorded presentations too
    • 22. slideshare
    • 23. youtube
      Video content
      Limit of 15 minutes
      Amateur video is acceptable
    • 24. youtube
    • 25. Niche social networks
      Tech
      Gizmodo
      Sphinn
      Wine
      Cork’d
      Check out lists at:
      http://knowem.com/websites/all/
    • 26. Local-based business
      Foursquare
      Google Places(http://www.google.com/places/)
      Ratings
      Google Hotpot
      Yelp
    • 27. Some services will reserve your profiles for you…
      Knowem
      Will reserve your company name on multiple social sites
      HOWEVER:
      They use a Yahoo email address to register profiles, not your company domain email
      Will transfer the Yahoo account to you, but really should be an email with your own brand on it.
      Register on many sites that are irrelevant social sites to you
    • 28. Creating content to feed social media
    • 29. Content creation can be time consuming
      Repurpose all of the content you create
      Create a blog post (or a series)
      Make a video
      Write a whitepaper
      Take photos
      Create a presentation
      Create a webinar
      Enewsletter
    • 30. Example of content repurposing
    • 31. If you only have 15 minutes a day:
      Marijean:
      LinkedIn and Twitter
      Janet:
      Slideshare and Twitter
    • 32. Contact
      Janet Driscoll Miller
      jmiller@search-mojo.com
      800-939-5938 x101
      LinkedIn: www.linkedin.com/in/janetdriscollmiller
      Twitter: @janetdmiller
      Facebook: www.facebook.com/SearchMojo
      Marijean Jaggers
      mjaggers@jaggerscommunications.com
      434-973-0645
      LinkedIn: http://www.linkedin.com/in/marijeanjaggers
      Twitter: @Marijean
      Facebook: www.facebook.com/JaggersCommunications

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