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Social Media: Crafting Your Message for an Online World<br />Marijean jaggers<br />Jaggers communications<br />Janet drisc...
Today’s presentation:<br />Managing your personal and corporate brands<br />Social media platforms<br />Creating content t...
Managing personal and corporate brands<br />
Some basic rules of online brand<br />Separate your corporate v. personal profiles/pages<br />Don’t white label<br />Use a...
Google yourself/your brand<br />
Google yourself/your brand<br />
Social media platforms<br />
Linkedin<br />Create a personal profile and a separate company page<br />Personal<br />Like a resume online<br />In title ...
Linkedin<br />
Linkedin<br />
Facebook profiles and pages<br />Create a personal Facebook profile and a separate company “fan” page.<br />Personal Profi...
Facebook profiles and pages<br />
Facebook profiles and pages<br />
Twitter profiles<br />Create a personal profile and a separate company profile.<br />Company Profile<br />Even if you don’...
Twitter profiles<br />
Google profile<br />Informs Google of your social networks and connections<br />Broadens your “social circle”<br />Gives p...
Google profile<br />
Google profile<br />
Google profile and social circle<br />http://www.google.com/s2/search/social <br />
Google profile and social circle<br />
SlidesharE<br />Have your own “channel”<br />Slideshare<br />Post slide presentations<br />Can have recorded presentations...
slideshare<br />
youtube<br />Video content<br />Limit of 15 minutes<br />Amateur video is acceptable<br />
youtube<br />
Niche social networks<br />Tech<br />Gizmodo<br />Sphinn<br />Wine<br />Cork’d<br />Check out lists at:<br />http://knowem...
Local-based business<br />Foursquare<br />Google Places(http://www.google.com/places/)<br />Ratings<br />Google Hotpot<br ...
Some services will reserve your profiles for you…<br />Knowem<br />Will reserve your company name on multiple social sites...
Creating content to feed social media<br />
Content creation can be time consuming<br />Repurpose all of the content you create<br />Create a blog post (or a series)<...
Example of content repurposing<br />
If you only have 15 minutes a day:<br />Marijean:<br />LinkedIn and Twitter<br />Janet:<br />Slideshare and Twitter<br />
Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/...
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Quadruplicity Conference: Social Media Presentation

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Presentation by Janet Driscoll Miller and Marijean Jaggers on social media at the Charlottesville Quadruplicity Conference.

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  • This section is about key issues you have to consider before going down the social media path, like how you set up a personal v. corporate brand for positioning.
  • Highlighted areas are items within your control.
  • This section covers the actual platforms we recommend as top priority and our recommended best practices for setting them up.
  • This slide has an animation on it. To see the underlying text, just move the big graphic out of the way. 
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Creating personal profile page for a company instead of a “fan” page is one of the biggest mistakes companies make. A personal profile page for a company means you have to:Approve every “fan” by being their friend.Fans and friends are different!
  • Marijean: I only found a personal Twitter profile for you. Do you have one yet for Jaggers Communications?
  • Marijean, if you want to check out your social circle, like mine above where I’m connected to you, go to: http://www.google.com/s2/search/social when you’re logged into your Google account. There you can see what social connections Google knows about.
  • Note: this is an animated build
  • Transcript of "Quadruplicity Conference: Social Media Presentation"

    1. 1. Social Media: Crafting Your Message for an Online World<br />Marijean jaggers<br />Jaggers communications<br />Janet driscoll miller<br />Search mojo<br />Quadruplicity conference<br />February 11, 2011<br />
    2. 2. Today’s presentation:<br />Managing your personal and corporate brands<br />Social media platforms<br />Creating content to feed social media<br />Summary<br />
    3. 3. Managing personal and corporate brands<br />
    4. 4. Some basic rules of online brand<br />Separate your corporate v. personal profiles/pages<br />Don’t white label<br />Use a unique name -- consistently<br />Google yourself<br />Define your message about yourself in search engine results<br />
    5. 5. Google yourself/your brand<br />
    6. 6. Google yourself/your brand<br />
    7. 7. Social media platforms<br />
    8. 8. Linkedin<br />Create a personal profile and a separate company page<br />Personal<br />Like a resume online<br />In title area, use descriptive language<br />Throughout experiences, use keywords<br />Company<br />Fill out all of the info<br />Include products/services<br />
    9. 9. Linkedin<br />
    10. 10. Linkedin<br />
    11. 11. Facebook profiles and pages<br />Create a personal Facebook profile and a separate company “fan” page.<br />Personal Profile Page<br />Company “Fan” Page<br />Use company name as page name<br />Claim your URL<br />Requires 25 fans<br />Use name without spaces (ex: SearchMojo) or a separator (ex: Search-Mojo)<br />Even if you don’t update it often, you need to claim your page!<br />
    12. 12. Facebook profiles and pages<br />
    13. 13. Facebook profiles and pages<br />
    14. 14. Twitter profiles<br />Create a personal profile and a separate company profile.<br />Company Profile<br />Even if you don’t tweet, get your name reserved!<br />If someone has your brand name already, difficult to get it back.<br />If your company name is long, the Twitter handle can differ. Just be sure your NAME is the company name.<br />Increase followers:<br />Paper.li (http://www.slideshare.net/searchmojo/how-to-create-a-paperli-twitter-newspaper)<br />
    15. 15. Twitter profiles<br />
    16. 16. Google profile<br />Informs Google of your social networks and connections<br />Broadens your “social circle”<br />Gives personal Google results<br />Also broadens your reach to provide content to others<br />www.google.com/profiles<br />
    17. 17. Google profile<br />
    18. 18. Google profile<br />
    19. 19. Google profile and social circle<br />http://www.google.com/s2/search/social <br />
    20. 20. Google profile and social circle<br />
    21. 21. SlidesharE<br />Have your own “channel”<br />Slideshare<br />Post slide presentations<br />Can have recorded presentations too<br />
    22. 22. slideshare<br />
    23. 23. youtube<br />Video content<br />Limit of 15 minutes<br />Amateur video is acceptable<br />
    24. 24. youtube<br />
    25. 25. Niche social networks<br />Tech<br />Gizmodo<br />Sphinn<br />Wine<br />Cork’d<br />Check out lists at:<br />http://knowem.com/websites/all/<br />
    26. 26. Local-based business<br />Foursquare<br />Google Places(http://www.google.com/places/)<br />Ratings<br />Google Hotpot<br />Yelp<br />
    27. 27. Some services will reserve your profiles for you…<br />Knowem<br />Will reserve your company name on multiple social sites<br />HOWEVER:<br />They use a Yahoo email address to register profiles, not your company domain email<br />Will transfer the Yahoo account to you, but really should be an email with your own brand on it.<br />Register on many sites that are irrelevant social sites to you<br />
    28. 28. Creating content to feed social media<br />
    29. 29. Content creation can be time consuming<br />Repurpose all of the content you create<br />Create a blog post (or a series)<br />Make a video<br />Write a whitepaper<br />Take photos<br />Create a presentation<br />Create a webinar<br />Enewsletter<br />
    30. 30. Example of content repurposing<br />
    31. 31. If you only have 15 minutes a day:<br />Marijean:<br />LinkedIn and Twitter<br />Janet:<br />Slideshare and Twitter<br />
    32. 32. Contact<br />Janet Driscoll Miller<br />jmiller@search-mojo.com<br />800-939-5938 x101<br />LinkedIn: www.linkedin.com/in/janetdriscollmiller<br />Twitter: @janetdmiller<br />Facebook: www.facebook.com/SearchMojo<br />Marijean Jaggers<br />mjaggers@jaggerscommunications.com<br />434-973-0645<br />LinkedIn: http://www.linkedin.com/in/marijeanjaggers<br />Twitter: @Marijean<br />Facebook: www.facebook.com/JaggersCommunications<br />
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