@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
FACEBOOK LANDING PAGES
PUBCON LAS VEGAS
NOVEMBER 9, 2010
INCREASE YOUR
POST-CLICK...
#PUBCON
CHANGES COMING TO FACEBOOK PAGES
• FBML: Facebook Markup Language
• FBML is becoming iframes by the end of 2010
– ...
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
(KLUGY VERSION)
FACEBOOK TABS TODAY
#PUBCON
CAPABILITIES OF FACEBOOK TABS TODAY
• Forms
– Can put in forms like Salesforce Web-to-Lead
forms
– Resume upload
•...
#PUBCON
IDEAS FOR FACEBOOK TABS
#PUBCON
IDEAS FOR FACEBOOK TABS
#PUBCON
STEP 1: CREATE FACEBOOK TAB
#PUBCON
STEP 1: CREATE FACEBOOK TAB
#PUBCON
STEP 1: CREATE FACEBOOK TAB
#PUBCON
STEP 1: CREATE FACEBOOK TAB
#PUBCON
STEP 1: CREATE FACEBOOK TAB
#PUBCON
STEP 1: CREATE FACEBOOK TAB
• Make sure you
track page
version in
form via
hidden field
#PUBCON
STEP 2: SET UP GOOGLE ANALYTICS
TRACKING
• To track events on the Facebook page to
test conversion rates, you’ll n...
#PUBCON
STEP 2 (A): TRACKING PAGEVIEWS
WITH GOOGLE ANALYTICS
• Track page view
with image
– Similar to email
open rate
tra...
#PUBCON
STEP 2 (B): TRACKING ONCLICK EVENTS
WITH GOOGLE ANALYTICS
– onClick="_trackEvent(category, action, opt_label,
opt_...
#PUBCON
STEP 3: CREATE AD CAMPAIGNS
#PUBCON
WHY THE CURRENT TAB SYSTEM STINKS
1. It’s klugy.
2. Can’t track squat!
– Javascript can’t autorun
• Google Website...
@SEARCHMOJO
SEARCH-MOJO.COM
800.939.5938
(THE NON-KLUGY VERSION)
FACEBOOK TABS IN THE
NEAR FUTURE
#PUBCON
WHY IFRAMES WILL ROCK
Current System IFrames
Klugy! Likely much easier interface.
Just enter a URL for the iframe!...
#PUBCON
EXPECTED PROCESS WITH IFRAMES
• Create a tab
• Enter URL for iFrame
content
– This essentially moves
the page from...
#PUBCON
FACEBOOK PAGES:
BEST PRACTICES AND TIPS
• Pages will likely stay the same width: 520px
– Use existing landing page...
#PUBCON
CONTACT
Janet Driscoll Miller
jmiller@search-mojo.com
800-939-5938 x101
LinkedIn:
www.linkedin.com/in/
janetdrisco...
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Pubcon Vegas 2010: Facebook Tabs as Landing Pages

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Janet Driscoll Miller presents how to use Facebook tabs as landing pages for your Facebook ads.

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Pubcon Vegas 2010: Facebook Tabs as Landing Pages

  1. 1. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938 FACEBOOK LANDING PAGES PUBCON LAS VEGAS NOVEMBER 9, 2010 INCREASE YOUR POST-CLICK CONVERSION PERFORMANCE
  2. 2. #PUBCON CHANGES COMING TO FACEBOOK PAGES • FBML: Facebook Markup Language • FBML is becoming iframes by the end of 2010 – Existing FBML pages will continue to be supported • Cannot “auto-run” javascript in Facebook tab pages – Cannot use Google Website Optimizer today • Watch the developer roadmap: – http://developers.facebook.com/roadmap
  3. 3. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938 (KLUGY VERSION) FACEBOOK TABS TODAY
  4. 4. #PUBCON CAPABILITIES OF FACEBOOK TABS TODAY • Forms – Can put in forms like Salesforce Web-to-Lead forms – Resume upload • Multimedia – Using FBML, include videos, Flash, etc.
  5. 5. #PUBCON IDEAS FOR FACEBOOK TABS
  6. 6. #PUBCON IDEAS FOR FACEBOOK TABS
  7. 7. #PUBCON STEP 1: CREATE FACEBOOK TAB
  8. 8. #PUBCON STEP 1: CREATE FACEBOOK TAB
  9. 9. #PUBCON STEP 1: CREATE FACEBOOK TAB
  10. 10. #PUBCON STEP 1: CREATE FACEBOOK TAB
  11. 11. #PUBCON STEP 1: CREATE FACEBOOK TAB
  12. 12. #PUBCON STEP 1: CREATE FACEBOOK TAB • Make sure you track page version in form via hidden field
  13. 13. #PUBCON STEP 2: SET UP GOOGLE ANALYTICS TRACKING • To track events on the Facebook page to test conversion rates, you’ll need to track two things: – Page views – Events (call to action) • Then compare the numbers in Google Analytics • Here’s how...
  14. 14. #PUBCON STEP 2 (A): TRACKING PAGEVIEWS WITH GOOGLE ANALYTICS • Track page view with image – Similar to email open rate tracking – http://ga. webdigi.co.uk/
  15. 15. #PUBCON STEP 2 (B): TRACKING ONCLICK EVENTS WITH GOOGLE ANALYTICS – onClick="_trackEvent(category, action, opt_label, opt_value)” – Example: <input type="image" src="http://www.search- mojo.com/images/submitresume.png" name="submit" value="submit“ onClick="_gaq.push(['_trackEvent', 'resume’, ‘submitted’, ‘’, ‘’]);”>
  16. 16. #PUBCON STEP 3: CREATE AD CAMPAIGNS
  17. 17. #PUBCON WHY THE CURRENT TAB SYSTEM STINKS 1. It’s klugy. 2. Can’t track squat! – Javascript can’t autorun • Google Website Optimizer need to autorun • Can use Google Analytics, with workarounds 3. Have to style a whole separate page – Stylesheets don’t work – Can’t serve dynamic content 4. Insecure – Challenge for ecommerce and sensitive data sites
  18. 18. @SEARCHMOJO SEARCH-MOJO.COM 800.939.5938 (THE NON-KLUGY VERSION) FACEBOOK TABS IN THE NEAR FUTURE
  19. 19. #PUBCON WHY IFRAMES WILL ROCK Current System IFrames Klugy! Likely much easier interface. Just enter a URL for the iframe! Can’t track squat! Can have javascript autorun in the iframe page. Have to style a whole separate page No more! iFrame pages can run both styles and dynamic content from the home site. Insecure No more! iFrames maintain the security level of the host site (not FB), although lock will not appear closed.
  20. 20. #PUBCON EXPECTED PROCESS WITH IFRAMES • Create a tab • Enter URL for iFrame content – This essentially moves the page from being hosted by FB to technically being hosted by you. – Essentially do whatever you can on your website on FB.
  21. 21. #PUBCON FACEBOOK PAGES: BEST PRACTICES AND TIPS • Pages will likely stay the same width: 520px – Use existing landing pages for AdWords, just apply a different style sheet – Shortens page development time! – Downside: 520px likely requires a lot of scrolling • Don’t count on FB for conversion tracking – Use Google Website Optimizer (or other software) – Track via hidden form fields, enter into CRM
  22. 22. #PUBCON CONTACT Janet Driscoll Miller jmiller@search-mojo.com 800-939-5938 x101 LinkedIn: www.linkedin.com/in/ janetdriscollmiller Twitter: @janetdmiller Facebook: www.facebook.com/ SearchMojo www.search-mojo.com/presentations/ PubconVegas2010-1.pptx
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